WHAT TO EXPECT:We're looking for a seasoned
Growth Consultant to assume a pivotal position within Phiture, reporting directly to the Growth Lead and working closely with our key U.S.-based clients. You'll play a pivotal role across
app store optimization (ASO) and the entire
user acquisition (UA) funnel, driving measurable growth for world-class mobile apps. You'll lead projects that range from ASO-only engagements to integrated performance growth initiatives, connecting creative testing, data insights, and experimentation. This is a
high-impact role for an experienced, hands-on marketer who combines analytical precision with strong strategic thinking and can confidently advise clients at a senior level.
WHAT YOU WILL OWN:- Keep the engine running: Oversee day-to-day operations within the pod and make sure projects stay on track.
- Lead global ASO & CRO strategy: Drive scalable growth across markets and languages with data-driven experimentation.
- Shape client roadmaps: Provide senior-level guidance and tailored strategies for key ASO accounts.
- Experiment relentlessly: Apply testing methodologies to boost app performance, blending ASO expertise with CRO best practices.
- Elevate discoverability: Lead keyword optimization to help apps shine in crowded app stores.
- Drive creative excellence: Run creative testing to craft store assets that stand out in competitive marketplaces.
- Mentor and inspire: Coach Growth Managers, fostering analytical thinking and curiosity.
- Refine strategies with insight: Use deep knowledge of user behavior, app store dynamics, and growth experimentation to optimize client outcomes.
- Be a thought leader: Help build Phiture's reputation as a go-to authority in mobile growth and ASO.
- Set the bar high: Ensure top-quality service delivery and consistently strong results.
- Stay ahead of trends: Integrate the latest best practices in CRO, performance marketing, and ASO.
- Collaborate across time zones: Own the handoff between EU and US teams, ensuring seamless communication and continuity.
- Be the US client partner: Act as the main point of contact for American clients and coordinate with EU teammates.
- Juggle multiple priorities: Balance several client projects while keeping workstreams aligned and on schedule.
WHAT YOU'LL NEED:- 3+ years in App Store Optimization
- Deep understanding of mobile marketing and performance marketing principles.
- A strategic mindset with hands-on experience in experimentation and user-behavior analysis.
- Data-driven decision maker with excellent research and critical thinking skills.
- Natural curiosity and adaptability, eager to deepen ASO expertise if needed.
- Strong client-management experience, preferably within an agency setting.
- Outstanding written and verbal communication skills.
- Experience working fully remote with distributed teams.
- Comfort coordinating across North America-Europe time zones.
- Solid project management and prioritization skills, thriving under multiple deadlines.
- Ability to work independently and make clear decisions in fast-changing environments.
NICE TO HAVE:- Apple Ads experience or any CAC:LTV-based performance marketing.
- Familiarity with complementary growth disciplines such as lifecycle marketing or funnel optimization.
- Familiarity with A/B testing tools or experimentation platforms (Optimizely, Google Optimize, Hotjar, VWO).
Pay: $120,000 - $180,000 OTE per year (base salary + company performance bonus). Compensation within this range varies based on location and experience.
WHAT WE OFFER YOU:- Ultimate Remote Flexibility - Skip the commute. This role is fully remote and open to candidates across the US, with a preference for those based in California due to client proximity. Occasional travel for client visits and team meetups is part of the deal.
- Generous Time Off - 26 days PTO annually (on top of all U.S. national holidays), ensuring you have ample time to recharge, travel, and live your best life.
- Outstanding Health Coverage - Premium health insurance through Cigna (medical) and Guardian (dental & vision), fully covered (100%) for you, with optional family coverage available.
- Parental Leave You Can Count On - 10 weeks of fully paid parental leave after your first year, plus an additional 4 weeks of unpaid leave available on request.
- Financial Rewards and Stability - Competitive 401(k) with 100% matching on your first 3%, and 50% on the next 2%, plus quarterly bonus opportunities tied to our shared success.
- Mental Wellness Support - Free, confidential access to licensed therapists via Oliva, putting your mental health first.
- Personal Development Investment - Yearly €1,000 personal growth budget plus 10 dedicated learning hours per month, empowering your professional and personal ambitions.
- Flexible Working Hours - Autonomy to shape your workday around your lifestyle and productivity.
- Global Team Connection - Regular team events and an annual all-expenses-paid company offsite in Europe.
- Career Advancement Clarity - Tailored career roadmap and continuous personal development plan to fuel your growth.
- Home Office Allowance - Monthly remote-work allowance to enhance your workspace or cover internet expenses.
- Top-notch Gear from Day One - Onboarding kit with branded Phiture gear and your own MacBook.
- Thoughtful Celebrations - Responsibly sourced birthday, anniversary, and seasonal gifts, because milestones matter.
