Senior Analytics Lead, Digital & Web

Vanguard Group, Inc.

$100K — $130K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of experience in digital and web analytics.
  • Bachelor's degree or equivalent experience.
  • Expertise in web analytics, particularly Adobe Analytics.
  • Proficient in SQL and Tableau; Python, AWS, and Redshift experience is a plus.
  • Experience in designing, conducting, and analyzing experiments to drive data-informed decisions.
  • Skilled in integrating data from various platforms for in-depth analysis.
  • Strong communication and storytelling abilities to influence stakeholders.

Responsibilities

  • Collaborate with teams to understand business strategies and challenges.
  • Utilize data to provide insights that enhance digital experiences and business outcomes.
  • Lead analysis of industry trends and digital engagement data for optimization opportunities.
  • Act as the analytics expert on cross-functional strategic projects.
  • Manage analytics requests and reporting to ensure quality and timely deliverables.
  • Analyze user journeys and customer segmentation to recommend improvements.
  • Create and present dashboards and visualizations translating data into actionable insights.

Benefits

  • Access to the latest industry trends and technologies in data analytics.
  • Opportunity to drive innovation within a leading financial services company.
  • Work collaboratively with cross-functional teams on strategic initiatives.
Full Job Description
What You'll Do
  • Collaborate with digital product teams and business stakeholders to understand business strategies, needs, and challenges.
  • Leverage data from multiple platforms and sources to develop actionable insights and recommendations that enhance digital experiences and drive measurable business outcomes.
  • Lead the synthesis of industry trends and digital engagement data to identify opportunities for optimization and innovation.
  • Serve as the analytics expert on cross-functional teams for strategic digital initiatives.
  • Own and manage recurring analytical requests and reporting processes, ensuring high-quality, timely delivery.


Core Responsibilities
  • Partner with internal stakeholders to translate business requirements into analytical projects and lead them to completion.
  • Analyze end-to-end digital engagements, including user journeys and customer segmentation, to identify friction points and recommend optimizations.
  • Acquire, compile, and verify the quality of structured and unstructured data from various digital platforms.
  • Develop, maintain, and deliver dashboards, visualizations, and presentations that translate complex data into compelling, actionable stories for stakeholders, including senior management.
  • Design, execute, and analyze digital experiments (e.g., A/B, multivariate tests) to validate hypotheses, optimize digital experiences, and drive measurable business results.
  • Advocate for change by effectively communicating insights and recommendations, using creativity in data visualization and storytelling.
  • Stay updated with industry trends and emerging technologies related to data analytics, digital experience, and financial services.


Qualifications
  • Minimum of eight years of relevant work experience in digital and web analytics.
  • Undergraduate degree or equivalent combination of training and experience.
  • In-depth knowledge of web analytics, with specific experience in Adobe Analytics.
  • Strong technical skills including proficiency in SQL and Tableau; experience in Python, AWS and Redshift preferred.
  • Experience in experimentation design, execution, and analysis, with a track record of driving change and delivering results through data-driven testing.
  • Demonstrated ability to bring together data from multiple platforms and perform user journey analysis, customer segmentation, and advanced analytics.
  • Excellent communication and storytelling skills, with the ability to advocate for change and influence stakeholders through data-driven insights.
  • Ability to work independently, manage multiple priorities, and own internal stakeholder relationships.
  • Financial services experience is a plus.


Special Factors

Sponsorship
Vanguard is not offering visa sponsorship for this position.

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