JetBlue Airways

Senior Analyst Social Media

JetBlue Airways • $88K — $132K *
Long Island City, NY 11101In-Person
Media
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing, Advertising, Communications, Business, or related field; or equivalent work experience
  • Three years of experience in Marketing, Social Media, or Content Marketing
  • Experienced in fast-paced environments with changing priorities
  • Ability to build relationships at all organizational levels
  • Knowledge of social media channel capabilities and attribution methodologies
  • Valid travel documents for travel in and out of the U.S.
  • Flexible hours availability for emergency responses

Responsibilities

  • Lead cross-functional partnerships to translate business priorities into social content plans
  • Plan, develop, and maintain JetBlue's organic social content calendar
  • Serve as project manager for daily social initiatives ensuring schedules are met
  • Innovate ways to express the JetBlue brand for increased engagement
  • Act as subject matter expert on social platform strategies and best practices
  • Manage the internal employee ambassador program to enhance advocacy
  • Generate analytical reports to inform content strategy and identify opportunities

Benefits

  • Access to healthcare benefits
  • 401(k) plan with company match
  • Crews member stock purchase plan
  • Short-term and long-term disability coverage
  • Basic life insurance
  • Free space available travel on JetBlue
Full Job Description
Position Summary:

The Senior Analyst, Social Media will report to the Senior Manager, Social Media and will play a pivotal role in optimizing JetBlue's social media strategies to help build compelling marketing content. This role collaborates cross functionally, building and maintaining relationships with individuals at all levels within the organization. The Senior Analyst is an effective communicator, has a strong sense of strategic direction and understanding of the digital/social eco-system.

Essential Responsibilities

  • Lead partnerships with internal stakeholders, including Product, Promotions, Customer Support, Crewmembers, Corporate Social Responsibility (CSR) and Impact, and other business teams, translating business priorities into effective social content plans.

  • Own the planning, development, and maintenance of JetBlue's organic social content calendar, proactively identifying always-on content opportunities, key business moments, and campaign priorities.

  • Serve as project manager for day-to-day social initiatives, coordinating cross-functional stakeholders and ensuring projects remain on schedule from intake through publishing.

  • Find novel ways to express our brand to drive greater engagement and advocacy across our social media channels.

  • Act as the team's subject matter expert on social platform best practices, including channel strategy, copy optimization, link strategy, calls-to-action, and evolving platform features.

  • Own JetBlue's internal employee ambassador program (BlueCreators), including recruitment, engagement, content coordination, and ongoing program optimization to strengthen employee advocacy.

  • Own analytical reports and utilize insights to guide content strategy and identify areas of opportunity.

  • Support creative direction of assets for social marketing channels alongside the Social Media Creative team, inclusive of creative ideation.

  • Collaborate with the Senior Manager, Social Media to build product awareness and demand generation campaigns.

  • Support the development of creative and goal-oriented social media briefs, ensuring it aligns with strategic objectives, and work alongside key internal stakeholders to gather necessary information and insights.

  • Other duties as assigned.


Minimum Experience and Qualifications:

  • Bachelor's Degree in Marketing, Advertising, Communications, Business, or an associated field; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous related work experience

  • Three (3) years' experience in Marketing, Social Media and Content Marketing, Advertising or related field

  • Comfortable working in a fast-paced environment with changing priorities and tight deadlines

  • Ability to interact daily with people at different levels within the organization including developing and maintaining ongoing relationships

  • Available for some overnight travel (10%)

  • Demonstrated knowledge on a variety of social media channel capabilities, strengths, and attribution methodologies in efforts to drive greater measurable awareness, traffic, and conversion

  • Must be in possession of valid travel documents with the ability to travel in and out of the United States

  • Able to work flexible hours and be available for an emergency response on short notice

  • Must pass a pre-employment drug test

  • Must be legally eligible to work in the country in which the position is located

  • Authorization to work in the US is required, this position is not eligible for visa sponsorship


Preferred Experience and Qualifications

  • Five (5) years' experience in social, content, marketing or advertising

  • Previous Travel or airline industry experience

  • Strong analytical and mathematical skills

  • Excellent verbal and written communication skills

  • Strong interpersonal skills, amicable and professional demeanor

  • Strong knowledge of social media management tools (i.e. Hootsuite, Sprout Social, etc.)

  • Self-starter who is eager to participate and contribute


Crewmember Expectations:

  • Regular attendance and punctuality

  • Potential need to work flexible hours and be available to respond on short notice

  • Able to maintain a professional appearance

  • When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft

  • Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun

  • Promote JetBlue's #1 value of safety as a Safety Ambassador, supporting JetBlue's Safety Management System (SMS) components, Safety Policy and behavioral standards

  • Identify safety and security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue's confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))

  • The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position.


Equipment:

  • Computer and other office equipment


Work Environment:

  • Traditional office environment


Physical Effort:

  • Moderate physical activity required by handling objects up to 50 pounds occasionally and/or up to 20 pounds frequently (Medium).


Compensation:

The base pay range for this position is between $88,000.00 and $132,000.00 per year. Base pay is one component of JetBlue's total compensation package, which may also include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.

About JetBlue Airways

JetBlue is a customer service channel for Major United States Airline based in Queens, New York. It is a passenger airline that operates primarily on point-to-point routes with its fleet of 120 Airbus A320 aircraft and 49 EMBRAER 190 aircraft. As of December 31, 2011, it served 70 destinations in 22 states, Puerto Rico, Mexico and 12 countries in the Caribbean and Latin America. Most of JetBlue flights have as an origin or destination New York or one of its other focus cities: Boston, Fort Lauderdale, Los Angeles, Orlando or San Juan, Puerto Rico. As of December 31, 2011, the Company operated an average of 700 daily flights. During the year ended December 31, 2011, the Company acquired eight take-off and landing slots at each of New York’s LaGuardia Airport and Washington D.C.’s Ronald Reagan National Airport. The Company’s operations primarily consist of transporting passengers on its aircraft with domestic United States operations, including Puerto Rico, which accounted for 85% of its capacity in 2011.

JetBlue Airways Careers

There has never been a more exciting time to explore job opportunities at JetBlue Airways, a leading company in the aviation industry known for its innovation, strong culture, and commitment to diversity and leadership development. Work You’ll Do Join JetBlue Airways' dynamic team to help redefine the future of air travel with a focus on customer service excellence and operational efficiency. At JetBlue, you will be part of a culture that values diversity, leadership, and professional growth. Transform your career and the airline industry with JetBlue’s commitment to innovation and excellence. Lead from a unique position in the marketplace, where your skills in technology, customer service, and team collaboration are highly valued. Work with a dedicated team of professionals who are passionate about creating an outstanding travel experience. Collaborate with industry leaders and benefit from a culture that supports career advancement and professional development. Introducing the JetBlue Professional Growth and Development Initiative We are building a market-leading team to master the challenges of the modern aviation industry. At JetBlue, you will find a supportive environment where career growth and learning are encouraged through comprehensive training and leadership development programs. Do Innovative Work Join a team that is at the forefront of the aviation industry, where you can apply your skills in a variety of roles, from pilot and cabin crew positions to engineering and customer support. JetBlue offers a wide range of job opportunities that allow you to innovate and excel. Be Part of a Great Team Work on a wide range of projects and utilize the latest technology in aviation. Harness the unparalleled capabilities of a team that values integrity, teamwork, and mutual respect. Future-Proof Your Career Advance your career with JetBlue Airways, where your ambition can take you to new heights. Enjoy near-limitless opportunities to grow professionally, supported by unmatched training, development, and certification support. Explore JetBlue’s internship programs offer a unique insight into the workings of one of the most innovative airlines in the industry. These programs provide hands-on experience and are a stepping stone to full-time employment. The JetBlue Experience Our combined service capabilities, commitment to innovation, and a diverse and inclusive workplace help employees thrive and lead in their careers. At JetBlue, we are dedicated to nurturing a professional environment where every team member can succeed. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Explore the various employment paths JetBlue Airways offers, from customer service to pilot positions. SEARCH JETBLUE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at JetBlue Airways.
Learn more about JetBlue Airways
Size
19,304 employees
Market Cap
$2 billion
Industry
Aerospace & Defense
Net Income
-$1.3 billion
Founded
1999
5 Year Trend
-1.7%
Revenue
$2.9 billion
NASDAQ
JBLU
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at JetBlue Airways

More Media Jobs

Find similar Senior Analyst Social Media jobs:

NationwideLong Island City, NY