The Home Depot

Senior Analyst SEO Technology

The Home Depot$75K — $95K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of experience in SEO and GEO, preferably in e-commerce
  • Excellent written and verbal communication skills
  • Familiarity with local SEO tools like Google Business Profile and Apple Maps
  • Strong project management skills, using tools like JIRA and Trello
  • Ability to analyze large data sets for actionable insights
  • Experience working with enterprise-level SEO and analytics tools

Responsibilities

  • Collaborate with stakeholders to align SEO initiatives with business goals
  • Stay updated on SEO industry trends and integrate new strategies
  • Coordinate with product and engineering teams for SEO project implementation
  • Measure and report on SEO performance metrics
  • Conduct research to enhance organic traffic and content visibility

Benefits

  • Professional development opportunities
  • Flexible working conditions
  • Collaborative and innovative team environment
  • Exposure to cutting-edge SEO and data analysis tools
Full Job Description
Position Purpose:

The Sr. Analyst SEO Content Operations is responsible for driving organic growth, foot traffic, and discoverability for The Home Depot across the local search landscape (including Google Maps, Apple Maps, local directories, and AI-driven search engines). In this role, the Sr. Analyst will leverage SEO, GEO, and local search best practices to audit, optimize, and scale our local listings ecosystem. The Sr. Analyst will lead content enhancements and optimize data pipelines to improve visibility for thousands of retail locations. This role requires seamless coordination with internal business teams, engineering partners, and third-party location management vendors.

Key Responsibilities:
  • 20 % Cross-functional partnership- Meet with key stakeholders and business partners to align on opportunities and risks, strategic priorities, and to share page/site level insights. Represent SEO for assigned functional areas and work with partners to ensure SEO projects are prioritized into overall workstreams.
  • 10% Professional Development and Process Improvement- Staying informed on the latest industry changes with SEO and working to incorporate new strategies into existing processes.
  • 25% Project planning and implementation- Coordinate with product management and engineering partners to plan, prioritize, and implement SEO optimizations.
  • 15% Reporting & Measurement- Track the performance of assigned pages/functions, measure the impact of SEO optimization projects, and provide data driven insights for continued improvement.
  • 30% SEO Strategy and Analysis- Monitor site performance and conduct research and testing to identify opportunities to increase organic traffic and content visibility.


Direct Manager/Direct Reports:
  • This position reports to Manager SEO Technology
  • This position has 0 direct reports.


Travel Requirements:
  • Typically requires overnight travel 5% to 20% of the time


Physical Requirements:
  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.


Working Conditions:
  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.


Minimum Qualifications:
  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.


Preferred Qualifications:
  • Excellent written and verbal communication skills
  • Prior experience with enterprise-level SEO and GEO, preferably in an e-commerce environment, focusing on industry accepted best practices
  • Experience with enterprise-level SEO and GEO content creation and editing
  • Working knowledge of Microsoft Office Suite and presentation software (e.g., Microsoft PowerPoint)
  • Ability to work independently and manage multiple priorities simultaneously
  • Demonstrated ability to collaborate and work effectively with cross-functional teams
  • Experience with Local SEO tools, such as Google Business Profile and Apple Maps
  • Experience with AI tools, such as Gemini and Copilot
  • Experience with enterprise-level SEO tools, such as Google Search Console, Lumar, BrightEdge, etc.
  • Experience with analytical tools, such as Google Big Query, Customer Journey Analytics, Tableau, etc.
  • Strong project management skills with experience with project management software, such as JIRA, Confluence, and Trello
  • Proven track record with successfully advocating for SEO, prioritizing work in a highly matrixed environment, and measuring the impact of optimizations
  • Strong analytical skills with the ability to analyze large amounts of data to identify insights and take action
  • Ability to convey complex or technical ideas and processes in easy-to-understand terms to diverse audiences


Minimum Education:
  • The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.


Preferred Education:
  • The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED


Minimum Years of Work Experience:
  • 3


Preferred Years of Work Experience:
  • 3


Minimum Leadership Experience:
  • None


Preferred Leadership Experience:
  • None


Certifications:
  • None


Competencies:
  • Decision Quality
  • Collaborates
  • Drives Engagement
  • Ensures Accountability
  • Plans and Aligns
  • Communicates Effectively
  • Customer Focus
  • Drives Results
  • Manages Conflict

About The Home Depot

The Home Depot is a home improvement retailing company that combines its physical stores with an online presence to provide customers with innovative products at great value. The company specializes in the fields of retail, home improvement, and customer service. The Home Depot was founded in 1978 and is headquartered in Atlanta, Georgia.

The Home Depot Careers

Join the vibrant team at The Home Depot, the largest home improvement retailer in the U.S., where your career can flourish in an environment ripe with opportunities for growth and innovation. As a market leader, The Home Depot offers a variety of job opportunities that allow professionals to thrive in a culture that values leadership, diversity, and professional development. Work You’ll Do At The Home Depot, you’ll be part of a team that’s committed to helping homeowners, builders, and do-it-yourselfers bring their visions to life. Our extensive range of job opportunities spans from store operations to supply chain management, from IT to marketing. No matter where you start, you’ll be doing work that matters, impacting our customers' lives and experiences. Transform Your Career Step into a role within The Home Depot and join a network of over 400,000 associates who are as passionate about building their careers as they are about helping our customers. Leadership at The Home Depot means continuous improvement, embracing diversity, and fostering a culture of inclusion and respect that makes us stronger. Innovate with Us Innovation isn’t just a buzzword at The Home Depot; it’s the backbone of how we do business. We are constantly seeking out new technologies and tools to improve every aspect of our operations, from logistics to customer service. Join us, and bring your unique perspective and skills to a team that’s setting the standard for excellence in the retail industry. Grow and Develop The Home Depot is committed to the growth and development of its associates through robust training programs, leadership workshops, and opportunities for advancement. Whether you’re looking for a part-time position or a full-time career, The Home Depot nurtures your professional growth every step of the way. Internship Programs Dive into the professional world through The Home Depot’s internship programs, which offer a dynamic environment to gain hands-on experience and develop critical skills in various business areas. Our internships provide a platform to connect with leaders and peers, enhancing your resume and preparing you for future employment. Benefits and Culture Choosing to start your career at The Home Depot means more than just securing a job. It means you gain access to unparalleled benefits that support your life and well-being, from health insurance to educational assistance. Our commitment to employees is reflected in our open, supportive culture where everyone’s voice is heard, and every team member’s contribution is valued. Join Our Team Ready to take the next step in your career? Explore the wide range of positions available at The Home Depot, where we’re hiring passionate, curious, and innovative team players. Search open positions that match your skills and interests on our Jobs page. Stay Connected Keep up to date with the latest career tips, company news, and industry insights—all from the people who work here. Subscribe to our Careers Blog and personalize your subscription to receive updates that align with your career interests and goals. At The Home Depot, we don’t just offer jobs—we offer careers that make a difference. Join us, and be a part of something bigger as we continue to invest in your future and our shared success.
Learn more about The Home Depot
Size
490,600 employees
Market Cap
$323 billion
Industry
Net Income
$12.8 billion
Founded
1978
5 Year Trend
+9.8%
Revenue
$132.1 billion
NASDAQ

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