General Motors

Senior Analyst – Retail Planning

General Motors • $95K — $115K *
Warren, MI 48089Hybrid
Retail & Consumer Goods
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor’s degree in Business, Economics, Statistics or related field
  • 5+ years of experience in automotive market analysis, incentives, or related disciplines
  • Advanced proficiency in Excel, PowerPoint, Power BI, Tableau, and data visualization tools
  • Strong automotive acumen with knowledge of major industry data sources
  • Exceptional analytical skills and problem-solving abilities
  • Excellent communication and collaboration skills
  • Highly motivated self-starter with strong work ethic

Responsibilities

  • Monitor and interpret U.S. automotive market trends using diverse data
  • Track competitive performance and consumer preferences to inform strategy
  • Identify sales opportunities and recommend proactive strategies to address risks
  • Translate complex data into actionable insights for decision-making
  • Develop dashboards and reports that guide cross-functional strategies
  • Partner with different teams to shape go-to-market strategies
  • Collaborate with external vendors to resolve data quality issues

Benefits

  • Hybrid work model with flexibility
  • Travel requirement under 25%
  • Opportunity to influence GM's Sales, Service, and Marketing strategies
  • Engagement in high-impact projects with cross-functional teams
  • Access to cutting-edge data visualization tools and analytics
Full Job Description

Job Description

Role

The Retail Planning team plays a pivotal role in monitoring and interpreting the U.S. automotive market. As the Senior Analyst, you will provide actionable insights that directly shape GM’s Sales, Service, and Marketing (SSM) strategies and inform broader leadership decisions across North America.

In this dynamic, fast-paced environment, you’ll synthesize diverse data sources, identify emerging trends, and lead high-impact projects tied to core business objectives. Success in this role requires exceptional analytical skills, sound business acumen, and the ability to translate complex insights into clear, influential recommendations for cross-functional stakeholders.

What You'll Do

  • Market Trend Analysis
    • Monitor and interpret U.S. automotive market trends leveraging diverse data sources.
    • Track competitive performance and evolving consumer preferences to inform business strategy.

  • Opportunity Identification
    • Identify incentive and sales opportunities and risks across vehicles.
    • Recommend proactive strategies to capitalize on emerging trends and mitigate challenges.

  • Strategic Insight Development
    • Translate complex data into clear, actionable insights that drive decision-making.
    • Develop dashboards, presentations, and reports that influence cross-functional strategies.

  • Cross-functional Collaboration
    • Partner with Sales, Service, and Marketing (SSM) teams and other functions to guide go-to-market strategies.
    • Communicate insights effectively to both technical and non-technical audiences, including senior leadership.
    • Work directly with external vendors, resolving data quality issues, and testing potential new products

  • Special Projects & Initiatives
    • Works closely with various internal partners and support divisions with achieving sales, spending and profit objectives
    • Manages and develops analytics for measuring incentive program effectiveness and efficiency
    • Manage senior leadership requests to analyze industry trends, assess GM’s share performance, and provide talking points, scripts, and communications for internal and external audiences.
    • Synthesize insights from multiple data sources into compelling narratives with clear business implications.
    • Collaborate with cross-functional partners to co-develop analysis and build strong stakeholder relationships.

Your Skills & Abilities (Required Qualifications)

  • Bachelor’s degree in Business, Economics, Statistics or related field
  • 5 + years of experience in automotive market analysis, incentives, or related disciplines.
  • Advanced proficiency in Excel, PowerPoint, Power BI, Tableau, and/or other data visualization tools, with a proven ability to independently generate reports efficiently and effectively.
  • Strong automotive acumen with advanced knowledge of major industry data sources (e.g., PIN, POLK, IHS, CVI).
  • Comfort working with large data sets
  • Exceptional analytical skills with a passion for accuracy, strong problem-solving abilities, and a collaborative mindset.
  • Demonstrated ability to identify solutions with limited precedent and exercise sound judgment on complex, non-standard problems requiring strategic insight.
  • Confident, polished communicator with excellent oral and written presentation skills; comfortable engaging with leadership at all levels.
  • Excellent collaboration and relationship-building skills across functions and organizational levels.
  • Highly motivated, self-starter with strong work ethic and demonstrated initiative.

What Can Give You a Competitive Advantage (Preferred Qualifications)

  • Master’s degree in business, Economics, or Statistics Preferred
  • Experience working in Google Workplace
  • Demonstrated ability to identify, test, and operationalize AI-driven solutions to streamline workflows, improve data quality, and enhance business outcomes.

#LI-LK1

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. The selected candidate will be required to travel <25% for this role. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

Keep Up to Date

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Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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