Senior Marketing Analyst, Hospitality

Work Mode: Onsite

Location: Onsite 4 -Kohler, WI

Opportunity

We are seeking a highly analytical and strategic SeniorMarketing Analyst to serve as the engine behind Kohler Hospitality'smarketing decision-making and performance optimization. This role isresponsible for converting complex data across our entire ecosystem intostrategic recommendations-from creative production efficiency to multi-channelcampaign ROI and guest lifetime value.

The ideal candidate bridges technical analytics, predictivemodeling, and executive-level storytelling. Beyond reporting on pastperformance, you will proactively uncover growth opportunities, leadcross-functional optimization strategies, and build scalable reportingarchitectures that empower our leadership and marketing teams to act with speedand precision. This high-impact role provides direct analytical governancesupporting digital, creative, social, PR, media agency, and lifecycle marketingfunctions.

Specific Responsibilities

Strategic Full-Funnel Analytics & Performance Governance

• Multi-Channel Strategy: Lead the tracking, cross-channel attribution, and deep-dive analysis of KPIs across all marketing channels, including Digital Ads (Search/Social), Web (Adobe Analytics), Organic Social, PR, Email, and SMS.
• Creative Operations Optimization: Partner directly with the Creative Manager to audit creative hours versus business output. Analyze resource utilization trends to guide talent allocation toward high-priority, high-converting luxury business segments.
• Executive Dashboards & Architecture: Architect, deploy, and maintain automated, enterprise-level real-time dashboards that establish a single source of truth for marketing performance across Kohler Hospitality.

Advanced Insights, Optimization & Forecasting

• Advanced Attribution Modeling: Build and continually refine multi-touch attribution models to evaluate the end-to-end guest journey, identifying key conversion drivers across digital and on-property touchpoints.
• Experimental Strategy & Testing: Lead test design and post-campaign analysis for web landing pages, email workflows, and creative variations, instituting a rigorous A/B and multivariate testing culture to continuously drive incremental revenue.
• Audience Intelligence & Retention: Analyze customer segmentation, CRM data, and guest behavior to pinpoint growth opportunities, optimize RFM (Recency, Frequency, Monetary) models, and elevate guest retention through lifecycle automation.
• Strategic Recommendations: Present actionable findings directly to marketing leadership and business unit leads to influence annual marketing planning, media spend allocations, and promo strategy.

Data Governance, Automation & Tech Stack Leadership

• Workflow & Analytics Automation: Identify and execute opportunities to automate manual reporting processes, eliminating administrative overhead and establishing seamless analytics pipelines.
• Data Integrity & Tagging Governance: Serve as the subject matter expert for tracking architecture, maintaining strict oversight over Google Tag Manager (GTM), Adobe Analytics tags, UTM taxonomy, and naming conventions to ensure data integrity.
• Tech Stack Ownership: Act as the primary analytical lead for marketing intelligence tools and platforms, ensuring full technical integration, vendor compliance, and maximum ROI on software investments.

Skills/Requirements

Experience: 5+ years of progressive experience in analytics, business intelligence, or digital strategy, ideally within hospitality, premium retail, or multi-outlet environments.

Education: Bachelor's degree in Marketing Analytics, Business Administration, Statistics, Economics, Computer Science, or a related quantitative field.

Technical Proficiency:

• Mastery of Adobe Analytics, Google Analytics, and Tag Management systems (GTM) or similar.
• Expertise in BI & visualization platforms (Power BI, Tableau, or Looker).
• Advanced Excel/Google Sheets skills (complex formulas, modeling, macros/VBA).
• Familiarity with SQL, Python, or R for database querying and data manipulation is strongly preferred.

Channel & Media Expertise: Technical understanding of performance metrics across paid media platforms, CRM/email platforms, SMS workflows, and PR monitoring tools.

Communication & Influence: Proven ability to synthesize complex, multi-layered data sets into clear, executive-level narratives and compelling visual decks for non-technical stakeholders.

Core Competencies:

• Strategic Vision: The ability to look past immediate metrics and understand long-term business and revenue impacts.
• Precision & Rigor: An uncompromising commitment to data accuracy, methodological soundness, and governance.
• Agility & Leadership: Comfortably navigating between high-level brand strategy and granular creative/channel data while mentoring junior analytical partners.

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you'll have access to your applicable benefit programs from your first day on the job, with no waiting period. The salary range for this position is $83,550 - $127,550. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate's experience, their education, and the work location. In addition, this position is eligible for a performance bonus/variable incentive compensation.