American Express

Senior Analyst-Growth Marketing

American Express$90K — $120K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent experience with 2-3 years in digital marketing or agency work.
  • Strong creative viewpoint with the ability to align feedback with brand and business objectives.
  • Experience managing integrated campaigns across email and paid media with a focus on execution and optimization.
  • Excellent project management skills to handle multiple priorities under tight deadlines.
  • Strong communication and partnership skills to influence stakeholders and collaborate with cross-functional teams.
  • Data-driven and analytical, able to translate insights into clear recommendations and presentations.
  • Self-starter with a solutions-oriented mindset, thriving in fast-paced situations. Marketingforce experience is a plus.

Responsibilities

  • Lead execution of marketing email campaigns, including automated triggers and testing.
  • Own paid media execution and optimization across various digital channels.
  • Serve as primary partner to creative agencies, managing strategy and production from concept to launch.
  • Partner with Product Marketing, Analytics, Brand, and Legal teams for messaging alignment and best-in-class experiences.
  • Monitor and analyze campaign performance, providing data-driven recommendations for improvements.
  • Stay updated on industry trends and best practices to drive marketing innovation.

Benefits

  • Collaborative team environment enhancing marketing skills and partner management experience.
  • Opportunity to work on innovative projects that drive company growth.
  • Gain exposure to diverse teams and projects across the organization.
  • Access to professional development resources and training opportunities.
Full Job Description
Job Description

Global Merchant Services (GMS) Marketing is dedicated to bringing buyers and sellers together and transforming how American Express is welcomed. GMS Marketing is responsible for partnering with GMS markets to drive profitable growth, accelerate Merchant acceptance and enhance the value of acceptance to Merchants and Card Members at scale. We focus on enhancing our relationships with millions of Merchants of all shapes and sizes, and our geographic purview includes many commerce hubs across the globe.

This position sits on the U.S. Merchant Marketing team and provides an exciting opportunity to strengthen marketing skills, gain external partner management experience, and work with highly collaborative teams across USMM and other business units. The Sr. Analyst will play a key role in developing multi-channel go-to-market strategies, leading campaign execution, and implementing innovative ideas into new and existing projects to drive incremental performance that will help reach USMM goals.

Responsibilities

  • Lead end-to-end execution of Growth Marketing email campaigns, including lifecycle marketing, automated trigger campaigns, and Growth test-and-learn treatments.


  • Own paid media campaign execution across Social, Programmatic, Search, and other digital channels, including campaign reporting and optimization.


  • Serve as the primary partner to external creative agencies, leading creative strategy, asset development, production, and campaign execution from concept through launch.


  • Partner across Product Marketing, Analytics, Brand, Legal, and Enterprise Value teams to align messaging, manage approvals, and deliver best-in-class merchant experiences that reflect USMM priorities.


  • Monitor, analyze, and communicate campaign and creative performance, providing data-driven recommendations to inform future email and paid media strategies.


  • Stay current on industry trends, emerging media capabilities, and marketing best practices to drive innovation and continuous improvement.


Qualifications

  • Bachelor's degree or equivalent experience with 2-3 years of relevant digital marketing or digital agency experience.


  • Strong creative point of view and ability to provide thoughtful feedback aligned to brand guidelines, business objectives, and customer value.


  • Experience managing integrated marketing campaigns across email and paid media, with a strong understanding of campaign execution and optimization.


  • Excellent project management and organizational skills, capable of managing multiple priorities while meeting tight deadlines.


  • Strong communication and partnership skills, influencing stakeholders, and collaborating effectively across cross-functional teams.


  • Data-driven and analytical, translating complex insights into clear recommendations and compelling presentations.


  • Self-starter with a curious, solutions-oriented mindset who takes initiative, asks thoughtful questions, and thrives in a fast-paced environment.


  • Marketingforce experience a plus.


Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position

About American Express

Amex provides industrial services to the coatings and linings sector, providing support for commercial, industrial, and maritime projects such as petrochemical, power, and water treatment industries. They offer painting services for steel structures, storage tank linings and coatings, pipelines, floors, and marine vessels such as ships, tugboats, and barges.

American Express Careers

Join the vibrant team at American Express, a global leader in financial services, and be part of a company that values innovation, leadership, and diversity. At American Express, we offer more than just job opportunities; we provide a platform for professional growth and a chance to be part of a culture that is committed to excellence and inclusive growth. Work You’ll Do At American Express, we are dedicated to helping our employees reach their full potential. With a variety of career paths available in areas such as technology, marketing, finance, and customer service, American Express is the perfect place to advance your career. Our team is composed of highly skilled professionals who thrive on innovation and collaboration. Join our team and contribute to a company known for its prestigious history of leadership in the credit card industry. Engage in meaningful work that makes a real impact on our global scale business operations. American Express Leadership and Development Programs We believe in nurturing the leadership skills of our employees with extensive training programs and leadership development opportunities. Our commitment to professional growth is evident in our comprehensive benefits package that supports both personal and professional development. Internship Opportunities Start your career with an internship at American Express and gain valuable industry experience. Our internships offer a chance to develop skills, work on challenging projects, and learn from leaders in the industry. Interns at American Express are considered integral members of the team and are given responsibilities that provide a real insight into their future career paths. Diversity and Inclusion At American Express, diversity and inclusion are at the core of our company culture. We are committed to building a diverse workforce and inclusive environment where every employee feels valued and inspired. We offer diversity training programs that empower our employees to thrive and lead in a global marketplace. Networking and Innovation Our employees enjoy unparalleled opportunities for networking and personal growth through our global connections and innovative projects. American Express encourages a culture of innovation that helps propel our company and your career forward. Career Benefits and Growth American Express is dedicated to the growth of its employees. We offer competitive benefits, including health, retirement plans, and family leave, ensuring that our team members have the support they need to succeed both at work and in their personal lives. Join Our Team Explore the job opportunities and open positions at American Express. We are continuously hiring talented individuals who are passionate about their careers and interested in working for a company that offers a dynamic and supportive environment. Stay Connected Keep up to date with the latest from American Express Careers by following our career blog and signing up for job alert emails. Tailor your subscription to receive updates that match your skills and interests. Discover the exciting and rewarding career opportunities that await at American Express. SEARCH AMERICAN EXPRESS JOBS Whether you are looking for a full-time position, an internship, or a leadership opportunity, American Express offers a path to a rewarding career. Join us and make a difference with your passion, creativity, and drive.
Learn more about American Express
Size
64,000 employees
Market Cap
$108.1 billion
Industry
Net Income
$3.1 billion
Founded
1850
5 Year Trend
+3.5%
Revenue
$37 billion
NASDAQ

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