Responsibilities- You'll lay the groundwork and contribute to day-to-day reporting needs for client marketing efforts. You'll work on brand campaigns, acquisition campaigns, and/or online testing strategy
- Keep a pulse on day-to-day performance data, including display media, search, and/or social campaigns
- Work in a variety of reporting systems and databases for the creation of recurring reports and dashboards
- Identify nuances in data to optimize our clients' business
- Support marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
- Analyze data to tell a performance story that can be easily communicated to senior leadership
Qualifications- 3+ years of work experience in a relevant industry
- Passion for digital marketing, eagerness to learn in a constantly-changing space, and a natural curiosity
- Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
- Familiarity with Excel and/or other data analysis tools such as SQL or Tableau a plus
- Comfortable in a fast-paced and deadline-driven environment
- A tenacity to solve problems, find solutions and seek out the unknown
- At ease in front of the client, as in-person presentations and meeting are vital in this role
- Paving own path and prioritizing needs based on impact and effort
- A clear understanding for organization and juggling concurrent responsibilities
- Client relationship and communication skills, with experience managing multiple projects across teams
Relevant Tool / Platform Use: - Google Campaign Manager
- Microsoft Office Suite: Excel, Powerpoint, Outlook
- Paid Social Tools: Snapchat, TikTok, Meta Business Manager
Additional informationOur Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
