JetBlue Airways

Senior Analyst CRM Planning & Merch

JetBlue Airways • $88K — $132K *
Long Island City, NY 11101In-Person
Retail & Consumer Goods
Less than 5 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Economics, Analytics, or related; OR equivalent experience.
  • Three years in marketing strategy, CRM, merchandising, or related fields.
  • Experience in cross-functional environments with strong project management skills.
  • Strong analytical skills to inform marketing decisions using customer data.
  • Effective communication and presentation skills for team collaboration.
  • High attention to detail and operational excellence.

Responsibilities

  • Own the merchandising and promotion planning process.
  • Identify demand opportunities and translate them into marketing plans with Revenue Management.
  • Develop audience-led merchandising strategies based on customer insights and performance data.
  • Support key commercial initiatives and sales events planning.
  • Enhance customer value through loyalty and unique travel experiences.
  • Recommend audience targeting strategies for optimized marketing efficiency.
  • Monitor merchandising performance and evaluate marketing initiatives.

Benefits

  • Healthcare benefits including plans to fit diverse needs.
  • 401(k) plan with company match to support retirement savings.
  • Free space available travel on JetBlue for staff enjoyment.
  • Short-term and long-term disability coverage for income protection.
  • Basic life insurance for peace of mind.
Full Job Description
Position Summary:

The Senior Analyst, Customer Relationship Management (CRM) Planning and Merchandising plays a key role within the CRM Data & Audiences team, helping drive revenue through customer-centric marketing, audience-led decision making, and strategic merchandising initiatives. This role translates business priorities, customer insights, demand signals, and performance data into coordinated marketing plans across owned channels while partnering closely with Revenue Management, CRM, Loyalty, Analytics, Paid Media, and Creative teams.

The Senior Analyst supports JetBlue's evolution toward an audience-led merchandising model, leveraging customer segmentation, demand conditions, and performance insights to guide marketing decisions and optimize business outcomes. The ideal candidate combines analytical thinking, commercial acumen, and strong cross-functional collaboration skills to drive revenue growth, improve marketing efficiency, and enhance customer relevance while embodying JetBlue's values of Safety, Caring, Integrity, Passion and Fun.

Essential Responsibilities:
  • Own and help evolve the weekly and seasonal merchandising and promotion planning process across owned marketing channels.
  • Partner with Revenue Management to identify demand opportunities, inventory priorities, and commercial objectives, translating them into actionable marketing plans.
  • Develop audience-led merchandising strategies by applying customer segment insights, demand signals, and performance data to marketing planning and execution.
  • Support the development and execution of tentpole sales events and key commercial initiatives throughout the year.
  • Identify opportunities to enhance customer value through loyalty benefits, ancillary products, travel experiences, flexibility offerings, and other differentiated value propositions.
  • Recommend audience targeting, prioritization, and suppression strategies to maximize marketing efficiency and customer relevance.
  • Partner with CRM, Analytics, Loyalty, and Paid Media teams to operationalize customer segmentation frameworks and audience strategies.
  • Leverage customer behavior, lifecycle stage, demand signals, and historical performance data to inform audience recommendations and marketing pressure decisions.
  • Serve as a key liaison across Revenue Management, CRM, Loyalty, Paid Media, Creative, and Marketing Analytics teams to align audience, offer, and channel strategies.
  • Coordinate cross-functional planning and execution activities, ensuring marketing initiatives are delivered accurately, effectively, and on schedule.
  • Support business reviews and planning discussions by providing performance insights, audience recommendations, and stakeholder accountability against established timelines.
  • Monitor and evaluate the performance of merchandising, promotional, and audience-led initiatives, measuring engagement, revenue contribution, and offer effectiveness.
  • Contribute to test-and-learn frameworks, incrementality measurement efforts, and performance optimization initiatives, translating insights into future planning recommendations.
  • Establish and maintain scalable planning processes, documentation, workflows, calendars, operating routines, and best practices for the CRM Data & Audiences organization.
  • Improve visibility into audience strategy, marketing priorities, and performance outcomes while supporting continuous improvement efforts across planning, execution, and measurement activities; perform other duties as assigned.
  • Other duties as assigned.


Minimum Experience and Qualifications:
  • Bachelor's degree in Marketing, Business, Economics, Analytics, or in a relevant field; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous related work experience.
  • Three (3) years of experience in marketing strategy, CRM, promotions, merchandising, loyalty, revenue management, e-commerce, travel, hospitality, or related disciplines.
  • Experience working in highly cross-functional environments and coordinating initiatives across multiple stakeholder groups, with strong project management and organizational skills and the ability to manage multiple priorities simultaneously.
  • Strong analytical and problem-solving skills, with the ability to leverage customer insights, performance data, and business context to develop business recommendations and inform marketing decisions.
  • Effective written, verbal, and presentation skills, with the ability to collaborate effectively across teams, take initiative, and work independently.
  • High attention to detail and commitment to operational excellence
  • Available for occasional overnight travel (10%).
  • Able to work flexible hours and be available for emergency response on short notice.
  • Must pass a pre-employment drug test.
  • Must be legally eligible to work in the country in which the position is located.
  • Authorization to work in the US is required, this position is not eligible for visa sponsorship


Preferred Experience and Qualifications:
  • Experience in the airline, travel, hospitality, loyalty, retail merchandising, or e-commerce industries.
  • Experience with customer segmentation, audience strategy, or lifecycle marketing.
  • Familiarity with CRM platforms and customer engagement strategies.
  • Experience partnering with Revenue Management, Pricing, Commercial Strategy, or similar business functions.
  • Exposure to marketing experimentation, incrementality measurement, and test-and-learn methodologies.
  • Familiarity with marketing analytics and performance reporting.
  • Experience working with customer data and audience management platforms.
  • Understanding of demand-driven marketing and audience prioritization concepts.


Crewmember Expectations:
  • Regular attendance and punctuality
  • Potential need to work flexible hours and be available to respond on short-notice
  • Able to maintain a professional appearance
  • When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
  • Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
  • Promote JetBlue's #1 value of safety as a Safety Ambassador, supporting JetBlue's Safety Management System (SMS) components, Safety Policy and behavioral standards
  • Identify safety and security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue's confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))
  • The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position.


Equipment:
  • Computer and other office equipment


Work Environment:
  • Traditional Office Environment


Physical Effort:
  • Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary)


Compensation:
  • The base pay range for this position is between $88,000.00 and $132,000.00 per year. Base pay is one component of JetBlue's total compensation package, which may also include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.


About JetBlue Airways

JetBlue is a customer service channel for Major United States Airline based in Queens, New York. It is a passenger airline that operates primarily on point-to-point routes with its fleet of 120 Airbus A320 aircraft and 49 EMBRAER 190 aircraft. As of December 31, 2011, it served 70 destinations in 22 states, Puerto Rico, Mexico and 12 countries in the Caribbean and Latin America. Most of JetBlue flights have as an origin or destination New York or one of its other focus cities: Boston, Fort Lauderdale, Los Angeles, Orlando or San Juan, Puerto Rico. As of December 31, 2011, the Company operated an average of 700 daily flights. During the year ended December 31, 2011, the Company acquired eight take-off and landing slots at each of New York’s LaGuardia Airport and Washington D.C.’s Ronald Reagan National Airport. The Company’s operations primarily consist of transporting passengers on its aircraft with domestic United States operations, including Puerto Rico, which accounted for 85% of its capacity in 2011.

JetBlue Airways Careers

There has never been a more exciting time to explore job opportunities at JetBlue Airways, a leading company in the aviation industry known for its innovation, strong culture, and commitment to diversity and leadership development. Work You’ll Do Join JetBlue Airways' dynamic team to help redefine the future of air travel with a focus on customer service excellence and operational efficiency. At JetBlue, you will be part of a culture that values diversity, leadership, and professional growth. Transform your career and the airline industry with JetBlue’s commitment to innovation and excellence. Lead from a unique position in the marketplace, where your skills in technology, customer service, and team collaboration are highly valued. Work with a dedicated team of professionals who are passionate about creating an outstanding travel experience. Collaborate with industry leaders and benefit from a culture that supports career advancement and professional development. Introducing the JetBlue Professional Growth and Development Initiative We are building a market-leading team to master the challenges of the modern aviation industry. At JetBlue, you will find a supportive environment where career growth and learning are encouraged through comprehensive training and leadership development programs. Do Innovative Work Join a team that is at the forefront of the aviation industry, where you can apply your skills in a variety of roles, from pilot and cabin crew positions to engineering and customer support. JetBlue offers a wide range of job opportunities that allow you to innovate and excel. Be Part of a Great Team Work on a wide range of projects and utilize the latest technology in aviation. Harness the unparalleled capabilities of a team that values integrity, teamwork, and mutual respect. Future-Proof Your Career Advance your career with JetBlue Airways, where your ambition can take you to new heights. Enjoy near-limitless opportunities to grow professionally, supported by unmatched training, development, and certification support. Explore JetBlue’s internship programs offer a unique insight into the workings of one of the most innovative airlines in the industry. These programs provide hands-on experience and are a stepping stone to full-time employment. The JetBlue Experience Our combined service capabilities, commitment to innovation, and a diverse and inclusive workplace help employees thrive and lead in their careers. At JetBlue, we are dedicated to nurturing a professional environment where every team member can succeed. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Explore the various employment paths JetBlue Airways offers, from customer service to pilot positions. SEARCH JETBLUE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at JetBlue Airways.
Learn more about JetBlue Airways
Size
19,304 employees
Market Cap
$2 billion
Industry
Aerospace & Defense
Net Income
-$1.3 billion
Founded
1999
5 Year Trend
-1.7%
Revenue
$2.9 billion
NASDAQ
JBLU
* Ladders Estimates

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