The Senior Analyst, CRM Operations supports the execution of personalized customer journeys and campaigns across email, push, and in-app messaging within Adobe Journey Optimizer (AJO). This role ensures CRM campaigns are delivered on time, accurately targeted, and visually aligned to brand standards. The Senior Analyst collaborates closely with CRM, Martech, and Creative teams to operationalize CRM calendars, build simple landing pages through Sanity (CMS), and support ongoing optimization of the customer experience.
RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.Roles and Responsibilities- Partner with the CRM team to review media and campaign calendars, ensuring alignment across channels and readiness for execution.
- Build, QA, and deploy campaigns across Adobe Journey Optimizer (or similar CRM platforms) for email, push, and in-app experiences.
- Manage segmentation and personalization logic within CRM tools to deliver relevant content to target audiences.
- Create and maintain simple campaign landing pages using the Sanity CMS platform.
- Support the setup and testing of audience triggers, dynamic content, and tracking tags for CRM campaigns.
- Collaborate cross-functionally with Martech, Analytics, and Creative teams to ensure accurate and timely delivery of CRM campaigns.
- Troubleshoot campaign issues, identify process improvements, and contribute to operational efficiency across CRM workflows.
- Maintain documentation for campaign setup, deployment processes, and QA protocols.
Required Skills and Experience- 2-3 years of experience in CRM execution, digital marketing operations, or related Martech environments.
- Hands-on experience with Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, or similar CRM tools for campaign activation (email, push, and in-app).
- Working knowledge of HTML/CSS for building and editing custom email templates.
- Basic understanding of data-driven targeting, segmentation, and personalization.
- Experience with CMS tools such as Sanity or other modular content systems.
- Strong attention to detail and organizational skills with the ability to manage multiple campaign timelines.
- Collaborative mindset and ability to work with creative, analytics, and marketing teams.
- Familiarity with campaign performance metrics and willingness to support post-campaign reporting and optimization.
Preferred Experience- Exposure to Adobe Experience Platform (AEP) or other data-driven marketing ecosystems.
- Experience in retail, QSR, or consumer-facing industries.
- Understanding of QA best practices for CRM assets and journey logic
SalaryBase salary range of $80,000.00 - $100,000.00 CAD. Base salary for this position may vary based on relevant factors such as experience, education, location, and skills.
This posting is for an existing vacancy.
This position is eligible to participate in the Company's annual discretionary bonus plan, subject to the terms and conditions of the incentive program, based on individual and company performance metrics.
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
