OverviewThe Senior Analyst will be the day-to-day steward of search and Commerce media for assigned brands. They are responsible for monitoring and maintaining search/Commerce campaign development, activation, and innovation. The Senior Analyst is required to develop and maintain strong knowledge of client businesses and apply their media understanding accordingly to help deliver against client needs/objectives. They will work closely with their manager in the development and communication of all search/Commerce recommendations.
Responsibilities- Build paid search/Commerce strategies across search engines, as well as AMS, and applicable platforms
- Monitor and optimize performance to meet business objectives
- Gather and analyze keyword research necessary to build a new campaign
- Responsible for gathering necessary data for plan development
- Group keywords into ad groups and develop relevant ad copy and extensions
- Present recommendations and apply client feedback to keyword and copy proposal
- Upon campaign approval, responsible for building flowcharts and loading buys into Prisma
- Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
- Primary party responsible for trafficking approved plan into search engines
- Primary party responsible for QA of all campaign components prior to launch
- Monitor and maintain campaign budgets, pacing, and bid adjustments
- Proactively advocate for campaign adjustments based on performance trends
- Active monitoring and management of performance and competitive landscape
- Development and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation)
- Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items
- Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization
- Active participation in client status and reporting calls, including presentation of reporting
- Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and draft billing compilation for manager approval
- Responsible for resolving billing discrepancies in partnership with client strategy and billing reconciliation team
- Responsible for learning all relevant tools for reporting, analytics, and competitive analysis
- Mastery of all core metric calculations and relationships (e.g. CPC, CPA, CTR, SOV, weighted averages)
- Serve as subject matter experts for Analysts and be a resource for training and ad hoc questions
- Develop strong working relationship with client teams and partner agencies (where applicable) by helping to create a seamless communications process
- Establish professional, productive rapport with sales representatives/media vendors
- Work closely with manager to establish priorities and manage workload
- Timely delivery of all work
- Successful completion of training programs and requisite certifications
Qualifications- 1-2 years of paid media experience with a focus on Commerce
- Experience buying and planning across multiple platforms to include Google, Bing, AMS, Criteo, etc.
- Knowledge of Amazon, Walmart, Target platforms
- AMS platform, AAP platform, Criteo, and/or Google Ads preferred
- Amazon Retail Analytics (ARA), 3rd Party Digital Shelf Reporting, i.e. Clavis or EDGE preferred
- Experience working in a client-facing capacity
- Experience using paid media to complement earned media campaigns and meet business objectives
- Proficiency in MS Suite: Excel, Word, Microsoft office, PowerPoint
- Demonstrate critical thinking and problem-solving skills
Additional informationOur Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
