Senior Account Manager

Direct Response Media Group, Inc.

$70K — $100K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or certificate in Business Administration, Marketing, or a related field.
  • 5+ years of experience managing client relationships with proven account growth and retention.
  • Strong background in print and digital marketing channels, with campaign measurement experience.
  • Advanced proficiency in data analysis, CRM systems (e.g., NetSuite), and campaign metrics.
  • Experience with generative AI tools such as ChatGPT and data processing for optimization.
  • Proficient in Google Workspace and Excel, with strong communication skills.
  • Ability to communicate in French is a plus.

Responsibilities

  • Develop and retain strategic accounts through program selling and exceptional service.
  • Establish schedules, clear expectations, and tracking mechanisms for client engagement.
  • Synthesize analytics into reports to enhance client ROI on campaigns.
  • Utilize generative AI for account research and performance optimization.
  • Collaborate with sales leadership on planning and transitioning accounts smoothly.
  • Coordinate with various internal teams to ensure timely and accurate campaign execution.
  • Engage in learning initiatives and contribute ideas for company improvement.

Benefits

  • Be part of a collaborative and fast-paced work environment.
  • Participate in a culture of transparency and integrity with core values that prioritize respect.
  • Engage with a supportive team eager to foster your career development.
  • Enjoy a fun workplace culture with various team activities and community contributions.
  • Flexible, hybrid work environment in a creative office space with pets.
  • Health care spending account and paid time off for personal well-being.
  • Gain meaningful experience with a reputable Canadian organization.
Full Job Description
SUMMARY

We are hiring a Senior Account Manager to join our Account Management team. This role will be a full-time, permanent position working out of our head office located in Oakville, Ontario. We are looking for someone who is dedicated to ferocious customer service, treating people right, and being a part of a team. Our team is the heart of everything!

The Senior Account Manager will actively own the day-to-day relationships and strategic delivery across DRMG's most important strategic and mid-market accounts. As a senior individual contributor, the Senior Account Manager will act as a trusted advisor, reporting directly to the Chief Revenue Officer (CRO). They will be responsible for setting the department standard and providing mentorship to other Account Managers with the opportunity to scale into a player-coach or team lead role.

Posting Status: This posting is for a new role.

AS A SENIOR ACCOUNT MANAGER, YOU WILL MAKE YOUR IMPACT BY:
  • Developing, growing, and retaining assigned strategic accounts through program selling, exceptional service, and bringing brand, competitive, and category insights to the table.
  • Locking in schedules, setting clear expectations, establishing tracking early, and providing playbooks to enable client-side stakeholders.
  • Using analytics drawn from DRMG Insights, call tracking, QR codes, and client data to synthesize monthly reports and quarterly business reviews that improve client ROI.
  • Utilizing advanced generative AI platforms to accelerate account research, optimize campaign performance, and build repeatable, automated reporting templates.
  • Partnering with Sales leadership on pursuit planning for prospects, participating in discovery/pitch meetings, and facilitating smooth transitions from sales to delivery.
  • Working closely with Canada Post teams, as well as DRMG's Client Service, Logistics, Production, and Technology teams to ensure campaigns are executed on time and error-free.
  • Living our core values and contributing with feedback, suggestions and ideas to make the company successful.
  • Participating in learning and development initiatives proposed by DRMG's internal learning platform, DRMG University.
  • Assisting with other tasks as assigned by the CRO.

YOU CAN EXCEL AS A SENIOR ACCOUNT MANAGER IF YOU HAVE:
  • Bachelor's degree or certificate in Business Administration, Marketing, or a related field.
  • 5+ years of experience managing client relationships with a proven track record in account growth, retention, and profitability.
  • Strong background in print and digital marketing channels, with specific experience in campaign measurement, results reporting, and Canada Post targeting tools (e.g., Precision Targeter).
  • Advanced ability to work with campaign data, response and conversion metrics, dashboards, and CRM systems (e.g., NetSuite).
  • Experience utilizing generative AI tools (such as Gemini, ChatGPT, Claude, etc.) and AI/LLM data processing tools to optimize workflows and improve operational efficiency.
  • Advanced proficiency in Google Workspace, Google Sheets, and Excel.
  • The ability to speak, write, and read in French is considered an asset.
  • Persuasive and engaging oral and written communication skills, with the confidence to present complex results and recommendations to senior client stakeholders.
  • Excellent interpersonal and communication skills, both verbal and written.
  • Ability to adapt to changing business needs and requirements, and proactively seek opportunities for improvement.
  • Attention to detail, highly organized, and the ability to prioritize and handle multiple tasks.

WHAT'S IN IT FOR YOU
  • Compensation: The expected salary range for this position is $70,000 - $100,000 per year.
  • The opportunity to be a part of a collaborative, fast-paced environment with a team that consistently provides a high level of service to clients and internal departments.
  • Involvement with a team that demonstrates integrity, respect, and trust as part of our core values which we practice every day - WE TREAT PEOPLE RIGHT!
  • A culture of transparency, where team members are involved in important conversations and encouraged to bring new innovative ideas to the team. We believe in our employee's skills and abilities!
  • A high level of collaboration with a team that is eager to help you succeed in your role and grow in your career. - THE TEAM IS THE HEART OF EVERYTHING!
  • A fun working environment with the opportunity to participate in our cultural activities including seasonal campaigns to give back to our community, ping-pong tournaments, team lunches, and online trivia - WE KNOW HOW TO HAVE A GOOD TIME & WE CONTRIBUTE TO OUR COMMUNITIES!
  • Flexibility to work in a hybrid work environment in our creative office space (with Eddie & Sophie, our two office dogs!) located in Oakville.
  • A health care spending account for you and your family, and paid time-off. We want our team to be happy and healthy!
  • Gain meaningful work experience working with a passionate Canadian organization that has proudly been serving Canadian businesses for over 20 years - WE PRACTICE FEROCIOUS CUSTOMER SERVICE!


DRMG uses AI-enabled tools to help sort applications based on job-related criteria. All candidates are reviewed by a member of our People & Culture team before a final decision is made.

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