Senior Account Executive

Gregory FCA

$70K — $95K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Undergraduate degree in communications, public relations, journalism, English, or similar field
  • 4-7 years of relevant PR experience
  • Strong media relations passion
  • Knowledge of AI tools in public relations
  • Excellent verbal and written communication skills
  • Client service-focused with a team-first attitude
  • Detail-oriented with strong organizational skills

Responsibilities

  • Proactively identify and pitch story opportunities to the media
  • Conduct targeted media outreach and manage junior staff
  • Create and edit press releases, blog posts, and social media content
  • Prepare briefing materials and talking points for client interactions
  • Assist VP in onboarding new clients and defining campaign strategies
  • Engage actively with clients across various communication channels
  • Lead client calls and provide strategic feedback

Benefits

  • Health insurance
  • 401(k) plan
  • Paid time off and holidays
  • Life insurance
  • Short-term and long-term disability insurance
Full Job Description
Senior Account Executive Responsibilities: • Proactively search for story opportunities and industry trends and proactively place stories in the media. • Conduct media outreach, focusing on higher value media targets and directing junior staff. • Write press releases, blog posts, media queries, bylines and social media posts. Edit and align with strategic messaging of the campaign. Meet all compliance requirements. • Brief client on anticipated topics and themes of interviews and appearances. Prepare and draft talking points to be approved by the Vice President, to share with the client in a timely fashion in advance of appearance. • Support VP in onboarding new clients - implementing scope of work, creating a messaging matrix, identifying short and long term campaign goals, etc. • Actively engage and communicate with clients as required via email, phone, video conference, or in-person, and assume an increasingly senior role in addressing client concerns, recalibrating client expectations, addressing client concerns and issues. • Attend, participate and lead client calls and briefings as specified by the Vice President. Provide strategic input, analysis and feedback on client calls in addition to providing updates and statuses. • Stay current and add to personal understanding of issues, processes, terms, products, and regulations specific to clients industries by reading and subscribing to appropriate media, blogs, social feeds, etc. Master increasingly sophisticated issues that impact clients' business and industry, Education: • An undergraduate degree in communications, public relations, journalism, English, or a similar major. Experience/Work Skills: • Four to seven years PR experience. • Passion for media relations • Understanding of AI and how it can support work • Superior communication skills, both verbal and written • Team first attitude, ability to work with junior and senior team members • Client service oriented • Adaptable to changing work demands and priorities; detail oriented • Self-starter with a positive attitude • Organized and effective multi-tasker • Proficiency in Google Workspace, Microsoft Office, and operational and productivity tools Compensation and Benefits Salary commensurate with experience. We offer our employees a competitive compensation and benefits package, including health insurance, 401(k) plan, paid time off and paid holidays, life insurance and short-term and long-term disability insurance, among other benefits.

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