More about the role:Burson is looking for a Senior Account Director with a specialization in Influencer Marketing to join our team. This is a newly created role added as a result of continued growth across our influencer marketing offering and client portfolio.
At Burson, influencer marketing is a core piece of our business, and we are seeking someone who is as passionate about this world as we are.
We're looking for candidates that have a social-first mindset, are tapped into all things influencer marketing and have a deep knowledge of the lifestyle consumer brands that are making a mark with partnerships. The candidate should have demonstrated experience leading key accounts with a passion for client service excellence and day-to-day direct report team management and operations.
Here's what you'd be doing:
- Manage end-to-end influencer strategy and execution helping us achieve maximum impact of the overarching brand story as key client lead on respective accounts
- Collaborate on building annual influencer-first strategies, ideas, and frameworks for clients,
- Manage large volume of influencer campaigns ensuring they are on budget, on time and on strategy with an error free project management mindset
- Overseeing research, identification, negotiation and project management of influencer programs
- Oversee development of compelling content for an array of brands with different audience considerations
- Review & approve campaign reports by tracking and optimizing organic and paid influencer content, and analyzing to provide actionable insights and opportunities
- Lead social media listening to ensure informed on trending content and audience behaviors to inform new partnerships, content opportunities, and social strategies
- Keeping on top of emerging social trends, platforms, technologies, and influencers in the Canadian market
- Establish and maintain relationships with key contacts within the influencer space on multiple levels and grow over time
- In partnership with VP, Influencer Marketing, educate and share knowledge with teams on trends and best practices
- Manage a team of direct reports at various levels by demonstrating exemplary work ethic and day-to-day providing counsel
What you'll need to get here:
- 9-12 years' experience in PR & Influencer relations
- 4-5 years' experience with direct reports
- A strategic mindset and deep knowledge in the social media space, including the latest trends
- Client service oriented, able to manage complex scopes of work, multiple projects and stakeholders simultaneously
- Proven ability to develop meaningful influencer relationships that result in authentic story-telling and drive measurable impact.
- Deep understanding of metrics and insights from priority social platforms and other emerging channels for optimization, learnings and future plan recommendations
- Excellent written and verbal communications skills
- Creative thinker and problem solver
What else is in it for you?
- Full health benefits package-including paid time off, schedule flexibility, and more
- Dynamic in office experience where collaboration and peer-to-peer interaction are prioritized in a new, technologically advanced space in downtown Toronto
- Strong leadership with a focus on entrepreneurial thinking, mentoring, learning + development to help you grow, expand your skills and become your professional best
- A passionate, smart, fun, and creative culture
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