Citigroup, Inc

SEM Senior Analyst, Paid Search Activation

Citigroup, Inc • $78K — $109K *
Irving, TX 75061In-Person
Business Services
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 2-4 years in SEM campaign execution or ad operations with accountability for builds and quality assurance.
  • Proficiency in Google Ads, Microsoft Ads, SA360, and GA4 for independent execution.
  • Experience in trafficking, QA processes, and high-volume account structure best practices.
  • Knowledge of tagging, tracking, and attribution concepts like UTMs and conversion tags.
  • Strong attention to detail and issue resolution in high-pressure situations.
  • Analytical mindset to interpret data in Excel or Google Sheets effectively.
  • Bachelor's degree or equivalent.

Responsibilities

  • Build and structure paid search campaigns on Google Ads and Microsoft Ads.
  • Traffic ad copy variations and implement compliant ad extensions.
  • Apply audience and geotargeting, along with bid adjustments and scheduling.
  • Implement tracking measures and collaborate with analytics for accuracy.
  • Conduct thorough pre-launch quality assurance checks on campaigns.
  • Monitor campaign performance metrics and report anomalies efficiently.
  • Setup and analyze A/B and multivariate tests, sharing insights for optimisation.

Benefits

  • Hybrid work model: 3 days in the office, 2 days remote.
  • Direct involvement in large-scale paid search campaigns with measurable outcomes.
  • Exposure to various digital marketing disciplines for professional growth.
  • Access to learning resources for development in paid media and digital analytics.
  • Collaborative team environment where contributions impact performance.
Full Job Description
Citi is looking for a Senior SEM Analyst to join its Paid Search Activation team within the U.S. Consumer Cards Paid Media function - one of the most strategically important and high-volume paid search operations in financial services. In this role, you will own the end-to-end build, quality assurance, and daily monitoring of paid search campaigns across Google Ads and Microsoft Ads, ensuring every campaign launches accurately, performs to target, and meets compliance standards. You will work at the centre of a performance-driven team focused on digital acquisition growth, marketing innovation, and measurable business impact.

Responsibilities
  • Build and structure paid search campaigns across Google Ads and Microsoft Ads, including ad groups, keyword lists, match types, and bid strategies that align to acquisition goals.
  • Traffic ad copy variations and implement ad extensions - including sitelinks, callouts, and structured snippets - in line with brand standards and compliance requirements.
  • Apply audience targeting, geotargeting, device bid adjustments, and scheduling parameters to ensure campaigns reach the right customers at the right time.
  • Implement UTMs, click trackers, and Floodlight conversion tags, and partner with tagging and analytics teams to validate tracking accuracy before and after launch.
  • Perform structured pre-launch quality assurance checks covering ad approvals, destination URLs, negative keyword coverage, budget settings, and overall account structure.
  • Monitor daily campaign performance across pacing, CTR, CPC, and conversion trends, flagging anomalies and escalation risks to managers and strategists in a timely manner.
  • Set up and monitor A/B and multivariate tests for ad copy and landing pages, document results, and share learnings to inform ongoing campaign optimisation.
  • Maintain build trackers, QA logs, and pacing records to ensure full transparency across the team, and contribute to the continuous improvement of execution workflows and best practices.


Required qualifications & skills
  • 2-4 years of hands-on experience in SEM campaign execution or ad operations, with direct accountability for campaign builds and quality assurance.
  • Proficiency in Google Ads, Microsoft Ads, SA360, and GA4, with the ability to navigate and execute across platforms independently.
  • Competence in campaign trafficking, QA processes, and account structure best practices within a high-volume environment.
  • Working knowledge of tagging, tracking, and attribution concepts, including UTMs, click trackers, and conversion tag implementation.
  • Meticulous attention to detail and disciplined process management, with the ability to identify and resolve issues quickly under time pressure.
  • Analytical approach to campaign performance, with the ability to interpret data in Excel or Google Sheets and surface meaningful insights.
  • Bachelor's degree or equivalent university qualification.


What we offer

Joining Citi's U.S. Consumer Cards Paid Media team means working on one of the largest and most complex paid search programmes in the financial services industry. You will gain direct exposure to high-impact digital acquisition campaigns, work alongside experienced channel and product marketers, and develop your career in a team that is actively transforming how Citi reaches and acquires customers digitally.
  • A hybrid working arrangement with 3 days in the office and 2 days working remotely, giving you flexibility alongside meaningful in-person collaboration.
  • Direct involvement in large-scale paid search campaigns that drive measurable customer acquisition outcomes across one of Citi's most strategically important business lines.
  • Exposure to a broad range of digital marketing disciplines - including campaign strategy, analytics, tagging, and testing - that accelerates your professional development.
  • Access to learning and development resources that support your growth in paid media, performance marketing, and digital analytics.
  • A collaborative team environment where your work has clear visibility and your contributions directly influence campaign performance and business results.
  • Competitive compensation and a comprehensive benefits package, including financial wellbeing and employee support programmes.


Apply now to bring your paid search expertise to a team where precision, performance, and innovation shape the future of digital acquisition at Citi.

Job Family Group:
Marketing

Job Family:
Advertising, Branding and Media

Time Type:
Full time

Primary Location:
New York New York United States

Primary Location Full Time Salary Range:
$78,320.00 - $109,280.00

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills
Please see the requirements listed above.

Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date:
Jul 07, 2026

About Citigroup, Inc

Citigroup is a financial services holding company that provides financial products and services. The company operates through two segments, Global Consumer Banking (GCB) and Institutional Clients Group (ICG). The GCB segment offers traditional banking services to retail customers through retail banking, commercial banking, Citi-branded cards, and Citi retail services. The ICG segment offers various banking, and financial products and services to corporate, institutional, public sector, and high-net-worth clients. This segment provides wholesale banking products and services, including fixed-income and equity sales and trading, foreign exchange, prime brokerage, derivative services, equity and fixed-income research, corporate lending, investment banking, and advisory services, private banking, cash management, trade finance, and securities services. Citi is committed to sustainability and social responsibility, and the company invests in initiatives that promote economic progress.

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Learn more about Citigroup, Inc
Market Cap
$1.3 billion
Industry
Finance & Insurance
Net Income
$89.6 million
Founded
1812
5 Year Trend
+4.6%
NASDAQ
C
* Ladders Estimates

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