Thermo Fisher Scientific

SEM Marketing Specialist III

Thermo Fisher Scientific$83K — $110K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required
  • 5+ years of hands-on paid search experience
  • Experience managing enterprise-scale Google Ads and Microsoft Advertising
  • Familiar with dynamic search ads, shopping ads, and automated campaign types
  • Proficient in Google Analytics or Adobe Analytics
  • Intermediate proficiency in Microsoft Excel
  • Experience in A/B testing and implementing results

Responsibilities

  • Serve as SEM channel owner for assigned business units
  • Lead Search roadmap priorities and execution
  • Monitor and optimize search campaign performance
  • Refine SEM account structures and targeting strategies
  • Evaluate and pilot emerging search capabilities
  • Own SEM performance narratives and reporting
  • Conduct SEM knowledge-sharing sessions

Benefits

  • Choice of national medical and dental plans
  • Employee assistance and family support programs
  • At least 120 hours paid time off (PTO)
  • Retirement and savings programs, including competitive 401(k)
  • Employee Stock Purchase Plan (ESPP)
Full Job Description

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

How will you make an impact?

We need a highly motivated, analytical SEM Marketing Specialist III to own, plan, launch,maintain, andoptimizepaid searchand shoppingprograms in support of global SEM efforts for the BiosciencesDivisionand Genetic SciencesDivision, within the Life SciencesSolutionsGroup. This role will support a critical revenue-driving channel, helping deliver measurable revenue growth, Search roadmap priorities, and scalable SEM capabilities across the business.

The ideal candidate has deep hands-on experience leading enterprise-level paid search programs, with the ability to move quickly, make data-informed decisions, and prioritize work based on business impact. This person will bring a balanced mix of marketing strategy, platformexpertise, analytical rigor, and sound business judgment.

We offer the opportunity to manage large advertising budgets, influence future-state Search capabilities, and drive performance as part of a collaborative digital marketing team using industry-leading platforms. Together, we can make a difference through innovative, analytical, and scalable campaign optimization.

This is an on-site position

What will you do?

  • Serve as the internal SEM channel owner for assigned business units, leading day-to-day strategy, execution, measurement, and optimization of paid searchand shoppingprograms that support revenue growth, and business priorities.

  • Lead multiple, simultaneous Search roadmap priorities, translating business needs into channel enhancements, testing plans, platform improvements, automation opportunities, and scalable operating processes.

  • Monitor campaign performance, conduct investigative analyses, and find opportunities to improve andoptimizesearch campaign performance.

  • Analyze, experiment with, and refine existing SEM account structures, campaign types, bid strategies, budgets, targeting methods, and creative assets to improve performance across core paid search programs.

  • Evaluate, pilot, and scale emerging Search capabilities, including Performance Max, AI Max for Search, feed-based campaigns, feed readiness, creative automation, and audience signal strategies, to advance the future-state Search roadmap.

  • Own SEM performance narratives for stakeholders and leadership, including forecasting, budget recommendations,spendpacing, attribution insights, and executive-ready reporting.

  • Lead SEM knowledge-sharing sessions covering standard methodologies, strategy, industry updates, platform changes, automation, AI Search, Shopping, measurement, and testing learnings.

  • Participate in scrum ceremonies and follow agile principles as part of an agile team, using project management software.

How will you get here?

Education

  • Theminimumeducational requirement is aBachelorsdegree

Required Experience:

  • 5+ years of hands-on paid search experience, including experience managing enterprise-scale Google Ads and Microsoft Advertising programs, large budgets, and cross-functional business stakeholders.

  • Experience managing a variety of campaign types, including Search, Dynamic Search Ads, Shopping Ads, Performance Max, and other automated or AI-enabled campaign types.

  • Deep understanding of automated bidding, Smart Bidding, budget pacing, audience signals, match types, query management, campaign structure, and performance tradeoffs.

  • Proficiencywith analytics platforms such as Google Analytics or Adobe Analytics.

  • Intermediateproficiencyin Microsoft Excel.

  • Experience with A/B testing and implementing resulting actions.

Knowledge, Skills, Abilities:

  • Excellent communication skills, with the ability to translate complex SEM performance insights into clear business recommendations.

  • Ability to present to a variety of partners and leadership.

  • Analytical and problem-solving skills and ability to analyze large data sets from multiple sources.

  • Ability toleverageAI-enabled tools, automation, and platform recommendations to improve campaign performance, workflow efficiency, testing velocity, and decision-making while applying sound business judgment andappropriate humanoversight.

  • Use data, dashboards, and performance narratives to communicate actionable insights that improve critical metrics and inform business decisions.

  • Strong time management, planning, and prioritization skills.

  • Self-starter whoidentifiesand leads process or channel improvement efforts.

  • Standoutcolleague with a positive demeanor who goesabove and beyondtoaccomplishbusinessobjectives.

  • Attention to detail.

  • Experience in agilemethodologywithin a marketing organization is a plus.

Compensation and Benefits

The salary range estimated for this position based in California is $83,300.00 6110,000.00.

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

  • A choice of national medical and dental plans, and a national vision plan, including health incentive programs

  • Employee assistance and family support programs, including commuter benefits and tuition reimbursement

  • At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

  • Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

  • Employees Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards

About Thermo Fisher Scientific

Thermo Fisher Scientific Careers

Join the vibrant team at Thermo Fisher Scientific, a global leader in serving science and making the world healthier, cleaner, and safer. With a workforce of over 75,000 professionals, Thermo Fisher Scientific offers unparalleled job opportunities and a culture of innovation that propels your career to new heights. Work You’ll Do At Thermo Fisher Scientific, you will be part of a team that is dedicated to enabling our customers to make the world healthier. Whether you are involved in the development of life-saving drugs or innovative environmental solutions, your work will have a profound impact on society. Our commitment to leadership in the industry is unwavering. With Thermo Fisher Scientific, you will lead projects that set standards in scientific inquiry and market leadership. You will work at the intersection of science, technology, and industry expertise, driving digital innovation in every aspect of our business. Join our diverse team of professionals and engage in roles that span across various functions and disciplines. From research and development to marketing and sales, the breadth of job opportunities available means that you can find the perfect match for your skills and passions. Innovative Work As part of our team, you will have access to cutting-edge tools and technologies that foster creativity and innovation. Thermo Fisher Scientific is home to a dynamic range of career paths, all designed to challenge you and help you grow as a professional. Our employment philosophy emphasizes diversity and inclusivity, ensuring that all team members have the opportunity to thrive. We believe in nurturing talent through robust training programs, leadership development, and opportunities for career advancement. Be Part of a Great Team Working at Thermo Fisher Scientific means being part of a global network of enthusiastic, talented, and ambitious individuals. Our culture is built on collaboration, where each member’s unique skills and perspectives are valued. You will enjoy benefits that support both your professional growth and personal well-being. Future-Proof Your Career Embark on a journey of growth and continuous learning with Thermo Fisher Scientific. We offer a variety of training and development programs that cater to your interests and career goals. From internships for budding scientists to leadership training for aspiring executives, our programs are designed to equip you with the skills needed for a successful and fulfilling career. Explore Discover how our commitment to innovation leads to advancements in health and science: [Read More] Learn about our leadership in environmental sustainability and how you can contribute: [Read More] The Thermo Fisher Scientific Difference Our global presence and commitment to innovation mean that your work extends beyond borders and makes a tangible impact worldwide. The collaboration between our teams drives our leadership in the scientific community and contributes to a culture that embraces diversity and fosters professional growth. Stay Connected Join Our Team Search open positions that match your skills and interest. We are always on the lookout for passionate, curious, and driven team players. Explore our job opportunities and find out how you can contribute to our meaningful work. SEARCH THERMO FISHER SCIENTIFIC JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at Thermo Fisher Scientific.
Learn more about Thermo Fisher Scientific
Size
130,000 employees
Market Cap
$213.3 billion
Industry
Net Income
$6.3 billion
Founded
1956
5 Year Trend
+16.5%
Revenue
$32.2 billion
NASDAQ

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