Criteria

SDR Manager (Remote in US)

Criteria$90K — $130K *
US-AnywhereRemote in West Hollywood, CA
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2+ years experience leading an SDR or inside sales team in SaaS or B2B tech
  • 2+ years as an SDR or AE with outbound sales experience
  • Proven track record in coaching and scaling high-velocity teams
  • Strong grasp of pipeline metrics and sales automation tools
  • Excellent communication skills for influencing at all organizational levels
  • Operational mindset focused on continuous improvement

Responsibilities

  • Recruit, train, and manage a team of SDRs to exceed sales pipeline targets
  • Conduct regular one-on-one meetings and team check-ins to clarify goals
  • Cultivate a culture of accountability and cooperation within the team
  • Collaborate with Revenue Enablement to enhance outreach strategies
  • Track and manage SDR activity metrics to evaluate performance
  • Align with Sales and Marketing on ideal customer profiles and messaging
  • Ensure lead qualifications meet sales readiness criteria
  • Create performance dashboards in partnership with Sales Operations
  • Promote the use of sales tools to boost SDR productivity
  • Analyze performance data to identify trends and optimize team efforts
  • Improve processes and technology use for enhanced sales efficiency
  • Coordinate with Marketing on lead follow-up strategies
  • Facilitate feedback loops with Sales to improve lead quality
  • Participate in strategic planning and experimentation with go-to-market initiatives.

Benefits

  • High-impact leadership role contributing directly to company growth
  • Opportunity to work in a fast-moving HR Tech SaaS environment
  • Collaborative culture focused on accountability and continuous learning
  • Access to advanced sales tools for productivity enhancement
  • Engagement with cross-functional teams to align on sales strategies
Full Job Description
As the Manager of Sales Development, you will lead a high-performing team of outbound SDRs responsible for creating qualified pipeline opportunities for the sales organization. You'll be both a coach and a strategist with a track record of driving execution, optimizing team performance through data, and collaborating cross-functionally. This is a critical leadership role that contributes directly to the company's top-line growth in a fast-moving HR Tech SaaS environment.

Responsibilities

The primary responsibilities of this role include:
  • Hire, onboard, mentor, and lead a team of SDRs to exceed pipeline generation targets.
  • Conduct weekly 1:1s and team stand-ups to ensure clarity of goals and ongoing development.
  • Foster a culture of accountability, learning, and collaboration.
  • Partner with Revenue Enablement to continuously improve messaging, objection handling, and outreach sequences.
  • Own daily, weekly, and monthly SDR activity and conversion metrics (calls, emails, connects, meetings booked, opportunities created).
  • Work closely with Sales and Marketing to align on ICP, messaging, and lead handoff.
  • Ensure high-quality opportunity qualification aligned with sales readiness criteria.
  • Partner with Sales and Business Operations to define and maintain accurate performance dashboards and forecasts.
  • Drive adoption of sales tools (e.g., Salesforce, Outreach, Gong, ZoomInfo) to improve SDR productivity.
  • Continuously analyze SDR performance data to identify trends and areas for improvement.
  • Develop and refine processes, sequences, and tech stack utilization to maximize efficiency.
  • Partner with Marketing on campaign alignment and inbound lead follow-up.
  • Work with Sales Engineering and AEs to create feedback loops on lead quality and pipeline performance.
  • Contribute to strategic planning, sales plays, and experimentation efforts across go-to-market teams.


Requirements

To be successful in this role the incumbent will demonstrate the following:
  • 2+ years experience leading a high-performing SDR or inside sales team at a SaaS or B2B tech company.
  • 2+ years of successful experience as an SDR or AE with outbound sales motions.
  • Proven ability to coach early-career talent and scale high-velocity teams.
  • Deep understanding of pipeline metrics, lead funnel performance, and sales automation tools.
  • Strong communication skills with the ability to influence across all levels of the organization.
  • Operational mindset with a passion for continuous improvement and growth

About Criteria

Criteria is a technology company that provides a hiring platform for companies to make better and more objective hiring decisions. The company's platform uses data and analytics to help companies evaluate job candidates based on their skills, experience, and potential. Criteria's mission is to help companies build high-performing teams by removing bias and subjectivity from the hiring process.
Learn more about Criteria
Size
200 employees
Industry
Founded
2006
5 Year Trend
+50%
Revenue
$10 million

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