SDR ManagerLehi, Utah | Full-Time | In-Office
Start Date: ASAP
OTE: $130,000-$170,000
Your MissionThe SDR Manager will lead and scale Broccoli AI's outbound engine, reporting directly to the Head of Sales Development. You will own a team of 8 to 10 SDRs and be accountable for the pipeline they generate: meetings booked, meetings held, and opportunities that convert into real revenue.
This is a hands-on, in-the-trenches leadership role. You'll be on the floor coaching live calls, running roleplays, rewriting sequences that aren't converting, and holding the team to a high activity and quality bar every single day. You'll find a strong foundation already in place - a tiered comp plan with defined quotas and accelerators, a modern tech stack, and an active recruiting pipeline. Your job is to run it, sharpen it, and scale it.
This is a full-time, in-office position based in Lehi, Utah, five days per week. Outbound teams are built in person, and this role is at the center of that.
What You'll Do- Lead, coach, and develop a team of 8 to 10 SDRs, owning their day-to-day performance, career development, and quota attainment
- Own the outbound pipeline number, forecasting meetings and opportunities weekly and reporting results to sales leadership
- Hold the team to clear activity and quality standards across dials, emails, and social touches, and address gaps quickly and directly
- Run daily call blocks, live coaching, and weekly 1:1s focused on measurable skill development, not status updates
- Build and continuously refine outbound sequences, talk tracks, and objection handling for the home services market
- Own SDR onboarding and ramp, getting new hires to full productivity inside a defined ramp window
- Recruit, interview, and hire SDRs as the team scales, and build a bench of talent for internal promotion into AE roles
- Own the SDR-to-AE handoff, including meeting qualification criteria, opportunity hygiene, and pipeline quality feedback loops
- Use Nooks, HubSpot, and AI roleplay tooling to surface patterns in what's working, coach against real call data, and drive improvement in connect, meeting-held, and opportunity conversion rates
- Administer and refine the SDR comp plan, and make the case for changes when the data says something isn't working
- Establish and track the KPIs that define outbound success
Who We're Looking For- 1-2+ years of experience managing an SDR or BDR team, with a track record of hitting team pipeline targets
- SaaS experience required; experience selling into home services, trades, or SMB/mid-market a strong plus
- Prior success as an SDR or AE yourself, with the ability to get on the phone and show the team how it's done
- Proficiency with HubSpot and modern outbound tooling (Nooks experience a plus), including using call data to coach
- Demonstrated experience building or refining outbound sequences, cold call talk tracks, and objection handling frameworks
- Experience hiring, onboarding, and ramping SDRs, including managing performance issues directly and fairly
- Analytical mindset with comfort living in pipeline and activity data, and the ability to translate it into coaching decisions
- High accountability and a willingness to set a hard standard and hold the line on it
- Ability to operate autonomously in a fast-moving startup environment without constant direction
- Based in Utah with the ability to work from our Lehi office five days per week
