About the RoleAvoca's SDR org has grown to 14 people (11 SDRs and 3 team leads). We're adding a second SDR Manager to take direct ownership of half that team: a team lead and a pod of reps, running day-to-day coaching, pipeline quality, and ramp. This is a new role reporting directly to Craig (SDR Manager). You're inheriting a proven motion, qualification criteria, CRM workflows, call intelligence tooling, and will be judged from day one on your pod's SQO volume, SQO quality, and rep development.
What You'll Do- Own a pod of SDRs and a team lead: run their day-to-day coaching, 1:1s, and performance management
- Drive SQO volume and quality against monthly and quarterly targets, holding the line on our SQO Qualification Guide rather than raw activity counts
- Run weekly call reviews using our call intelligence platform (Attention), and turn what's working into repeatable technique and kill what isn't
- Own ramp for new SDR hires in your pod by building the shadowing plan and certify reps in their first 30 days
- Partner with AE leadership to keep the SDR-to-AE handoff tight, with fewer stalled or disputed SQOs, faster ramp for new AE pods
- Build and iterate outbound sequences and messaging with Marketing as new segments and verticals open up
- Report weekly on pipeline generation, SQO conversion, and rep-level performance to our VP Sales
- Partner with our SDR Manager to keep coaching standards, tooling, and process consistent across both pods
What You'll Bring- 2+ years managing an SDR/BDR team in B2B SaaS, ideally at a high-growth startup
- A track record of hitting or exceeding SQO/pipeline targets with a team of 5+ reps
- A hands-on coaching style: you're in call recordings and live coaching sessions every week, not just watching a dashboard
- Fluency with a modern sales stack: CRM (HubSpot or similar), call intelligence (Gong, Attention, or similar), sequencing tools
- Comfort setting and holding a qualification bar even when it creates short-term friction with reps or AEs
- Experience hiring and ramping SDRs from scratch: you know what a strong first 30 days looks like
- Data fluency: comfortable pulling and presenting your own pipeline and conversion numbers without waiting on RevOps
- Nice to have: home services, contractor, or vertical SaaS background; experience scaling a team through a Series B or similar growth stage
Who You Are- You want to build, not maintain: this is a new pod inside a scaling SDR org, not an inherited machine
- You compete instead of coast: you'll run alongside an established peer pod and want your numbers to hold up next to theirs
- You give direct, specific feedback and expect the same back
- You're allergic to sandbagged pipeline and vague activity metrics: you'd rather talk about SQO quality than dial counts
- You move fast without needing a lot of structure handed to you: you'll build your own cadences and rhythms inside a known framework
- In-office five days a week in NYC: this is a high-energy, in-person floor and coaching happens live
Benefits- Comprehensive medical, dental, and vision insurance
- Company-sponsored 401(k) through Vestwell
- Flexible PTO plus U.S. federal holidays
- Company-wide off-sites
- Daily in-office lunch through Parkday
- Dinner covered when working late
- Commuter benefits and late-night rideshare
- Standing desks and workspace accommodations available on request
- All core tools and software provided
Compensation: The expected base salary for this role is $120,000-$140,000, with final compensation based on experience, skills, and qualifications determined during the interview process. Avoca's total compensation package includes base salary, variable tied to team attainment, equity, and a comprehensive suite of benefits and perks. Our Recruiting team will share the full details as you progress through our hiring process.
