SDR Lead, US

Reindeer, Inc

$110K — $130K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years in B2B SDR or BDR roles, including 2 years in a leadership position.
  • Experience with multi-stakeholder deals and lengthy sales cycles, particularly six-figure ACVs.
  • Demonstrated success in hiring and training sales representatives, with measurable performance improvements.
  • Ability to grasp technical concepts and communicate them effectively to diverse audiences.
  • Proficiency in CRM software, sequencing tools, and familiarity with AI-driven sales tools.

Responsibilities

  • Build and scale the sales development team in the US, defining hiring profiles and onboarding processes.
  • Conduct regular coaching sessions, including call reviews and feedback on messaging and performance.
  • Create and continuously refine the sales playbook informed by performance data.
  • Establish and monitor qualified meeting quotas and sub-targets, providing timely performance tracking.
  • Collaborate with account executives on lead qualification and recovery strategies for stalled meetings.
  • Work alongside marketing operations on system setups and reporting metrics for transparency.

Benefits

  • Competitive bonus structure tied to team performance.
  • Comprehensive health and wellness programs.
  • Flexible work hours and remote work options.
  • Professional development opportunities, including training and certifications.
  • Inclusive company culture focused on diversity and belonging.
Full Job Description
You will build Reindeer's sales development function in the US: the team, the playbook, and the system. You own hiring, coaching, messaging quality, and quota attainment.

The sale is technical and multi-stakeholder. Prospecting into it requires reps who can hold a credible conversation about how enterprise teams run a process today, and about how AI is transforming business operations.

Your Impact

Hiring
  • Define the profile, source candidates, run the interview loop, and onboard new reps. You will scale the team over the next 12 months and own the quality bar for every hire.

Coaching and development
  • Weekly call reviews, live call coaching, written feedback on outbound copy, ramp plans, and individual performance plans when someone is off pace.

The playbook
  • Sequences, talk tracks, objection handling, and account research standards. You will write the first version and revise it against what the data shows.

Targets and pacing
  • Set quarterly qualified-meeting quotas with monthly sub-targets, track pacing weekly, and flag risk early.

Pipeline quality
  • Work with AEs on qualification gates, handoff standards, and recovery plays for meetings that stall.

Systems and reporting
  • Partner with marketing ops on HubSpot routing, lead status definitions, meeting tagging, and dashboards, so the team's numbers hold up under scrutiny.
What It Takes
  • 6+ years in B2B SDR or BDR roles, including 2 years leading a team, whether as a manager, team lead, or player-coach.
  • Enterprise experience specifically: multi-stakeholder deals, sales cycles of six months or longer, and six-figure ACVs.
  • A track record of hiring and ramping reps, with examples of people you developed and what changed in their performance.
  • Comfort with a technical product. You can learn how an AI agent handles an accounts payable exception (for example) and explain it to a finance leader without opening a demo.
  • Fluency with CRM and sequencing tooling, and experience with AI tools for GTM and pipeline generation.


Nice to Have
  • Experience selling AI or automation products, domain exposure to financial services or logistics, and work at a seed or Series A company where the playbook did not exist yet.

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