Capgemini

Salesforce Marketing Cloud Sr Developer

Capgemini$73K — $174K *
Information Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of experience in Salesforce Marketing Cloud Development
  • Strong proficiency in marketing automation and customer journey orchestration
  • Experience with API-based integrations and Salesforce CRM integrations
  • Proficient in using AMPscript, SSJS, SQL, HTML/CSS, and JavaScript
  • Familiarity with audience segmentation and email deliverability best practices
  • Preferred certifications in Salesforce Marketing Cloud related technologies

Responsibilities

  • Design and develop SFMC solutions including emails and landing pages
  • Manage personalization using AMPscript and SQL
  • Orchestrate customer journeys through Journey Builder
  • Optimize Automation Studio activities for data management
  • Support integration of Marketing Cloud with Data Cloud
  • Create and maintain subscription and lead capture forms
  • Perform testing, troubleshooting, and maintain technical documentation

Benefits

  • Paid time off with a range of 12-25 days depending on employee grade
  • Comprehensive medical, dental, and vision coverage
  • Retirement savings plans like 401(k) and RRSP
  • Life and disability insurance
  • Employee assistance programs
  • Additional benefits as outlined by local policies
Full Job Description
Seeking an experienced Salesforce Marketing Cloud (SFMC) Developer with 8+ years of experience to design, develop, enhance, and support customer engagement solutions using Salesforce Marketing Cloud Engagement (MCE) and Marketing Cloud Advanced/Data Cloud. The role combines hands-on development, marketing automation, integrations, troubleshooting, and collaboration with business and technical teams.

Your Role

Key Responsibilities
Develop and maintain SFMC solutions including:
Emails, email templates, dynamic content, content blocks
CloudPages, landing pages, forms, preference centers
Transactional email solutions
Build personalization using:
AMPscript, SSJS, SQL, Personalization Strings, Dynamic Content
Design and manage customer journeys through:
Journey Builder
Triggered, transactional, nurture, and multi-step campaigns
Manage Automation Studio activities:
SQL Queries, Imports, Exports, Data Extracts, File Transfers
Audience segmentation and automation optimization
Support Marketing Cloud Advanced/Data Cloud capabilities:
Audience creation, segmentation, activations, customer profiles
Data Cloud to Marketing Cloud integrations
Develop API-based integrations and Salesforce CRM integrations using Marketing Cloud Connect
Create and maintain custom CloudPages, subscription centers, lead capture forms, and campaign landing pages
Perform testing, deployment support, troubleshooting, and technical documentation.
Required Technical Skills
Salesforce Marketing Cloud Engagement (MCE)
Journey Builder
Automation Studio
Content Builder
Email Studio
CloudPages
AMPscript
SQL
HTML/CSS
JavaScript & Server-Side JavaScript (SSJS)
APIs and Salesforce CRM integrations
Subscriber management, segmentation, and email deliverability best practices

Your Skills and Experience

Preferred Certifications
Salesforce Certified Marketing Cloud Administrator
Salesforce Certified Marketing Cloud Developer
Salesforce Certified Marketing Cloud Consultant
Salesforce Certified Data Cloud Consultant
Salesforce AI Associate / AI Specialist

A strong SFMC developer with expertise in marketing automation, customer journey orchestration, personalization, data management, integrations, and campaign execution, capable of delivering scalable and high-performing digital marketing solutions while working closely with architects, marketers, analysts, and administrators.

The base compensation range for this role in the posted location is: $73,150-$174,000.

Capgemini provides compensation range information in accordance with applicable national, state, provincial, and local pay transparency laws. The base compensation range listed for this position reflects the minimum and maximum target compensation Capgemini, in good faith, believes it may pay for the role at the time of this posting. This range may be subject to change as permitted by law.

The actual compensation offered to any candidate may fall outside of the posted range and will be determined based on multiple factors legally permitted in the applicable jurisdiction.

These may include, but are not limited to: Geographic location, Education and qualifications, Certifications and licenses, Relevant experience and skills, Seniority and performance, Market and business consideration, Internal pay equity.

It is not typical for candidates to be hired at or near the top of the posted compensation range.

In addition to base salary, this role may be eligible for additional compensation such as variable incentives, bonuses, or commissions, depending on the position and applicable laws.

Capgemini offers a comprehensive, non-negotiable benefits package to all regular, full-time employees. In the U.S. and Canada, available benefits are determined by local policy and eligibility and may include:
  • Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
  • Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
  • Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
  • Life and disability insurance
  • Employee assistance programs
  • Other benefits as provided by local policy and eligibility

Important Notice: Compensation (including bonuses, commissions, or other forms of incentive pay) is not considered earned, vested, or payable until it becomes due under the terms of applicable plans or agreements and is subject to Capgemini's discretion, consistent with applicable laws. The Company reserves the right to amend or withdraw compensation programs at any time, within the limits of applicable legislation.

About Capgemini

Capgemini is a global leader in consulting, digital transformation, technology and engineering services. The company is headquartered in Paris, France and operates in over 50 countries. Capgemini provides a range of services including strategy and transformation, application services, technology services, and engineering services. The company serves clients in a variety of industries including automotive, consumer products, financial services, healthcare, and retail.
Learn more about Capgemini
Industry
Founded
1967
NASDAQ

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