Description Position at Landmark Management
Marketing Manager - Salesforce Marketing Cloud Responsibilities:- Own the Email channel end-to-end: strategy, execution best practices, and rigorous testing (A/B, multivariate) to drive enrollment, engagement, and revenue.
- Design and execute test plans across targeted digital marketing: set roadmaps for Email, SMS, Display, Social, and programmatic TV for coordinated, data-driven lifecycle journeys, increasing digital utilization and ROI.
- Build a learning agenda: prioritize hypotheses, design experiments, and translate insights into scalable playbooks for conversion and retention.
- Leverage data: use segmentation and predictive analytics to personalize communications, optimize frequency, and improve funnel performance.
- Collaborate cross-functionally: work with legal, sales, customer service, creative, product, and agency partners for alignment, compliance, and high-quality execution.
- Measure, report, and optimize/define KPIs, build dashboards with BI partners, and continuously improve journeys using Salesforce Marketing Cloud, web analytics, and attribution.
- Champion mobile-first experiences: ensure responsive design, deliverability, inbox placement, and accessibility.
- Contribute to team culture: mentor teammates, elevate standards, and help build a high-performance, mission-driven marketing organization.
Requirements:- 7+ years in digital marketing (financial services or regulated, customer-centric industries), including hands-on Email channel ownership.
- Deep optimization experience: A/B and multivariate testing, lead generation, journey analytics, CRO.
- 7+ years with Salesforce Marketing Cloud (SFMC): journey building, automation, triggered/transactional messaging, analytics.
- Strong command of lifecycle management, segmentation, and personalization strategies.
- Proven success executing mobile-first and multi-channel engagement strategies.
- Familiarity with data visualization/BI tools (Tableau, Power BI, Domo, Looker).
- Excellent communication and leadership skills, influencing stakeholders and guiding teams.
- Financial services/portfolio company experience is a plus.
Personal Characteristics: - Mission-driven, client-obsessed, and impact-motivated.
- Entrepreneurial, ROI-focused, comfortable challenging the status quo with data.
- Proactive self-starter who thrives in fast-paced, high-volume environments.
- Strong analytical problem-solver with exceptional attention to detail and process excellence.
- Clear, persuasive communicator, dependable, seeking long-term growth.
Benefits: - Excellent benefits, including Medical, Dental, Vision and company paid Life Insurance.
- Generous 401k plan with aggressive company match.
- Convenient location near Legacy West.
