Must Have Technical/Functional Skills
• 8+ years of experience on the Salesforce platform
• Strong hands-on expertise in:
• Salesforce Marketing Cloud
• Sales Cloud
• Lead management and lead integration
• Experience with Marketing Cloud Connect (SalesforceMarketing Cloud integration)
• Proficiency in SQL, AMPscript, and Automation Studio
• Experience with Salesforce APIs (REST/SOAP) for lead and data integrations
• Solid understanding of Salesforce data model, security model, and sharing concepts
• Strong communication and stakeholder collaboration skills
Nice to Have:
• Experience in BFSI, Lending, Mortgage, or Digital Sales domains • Knowledge of Einstein Engagement, personalization, or analytics
• Experience integrating third-party lead sources (web forms, mobile apps, external platforms)
• Salesforce certifications (Sales Cloud Consultant, Marketing Cloud Consultant, Platform Developer)
Roles & Responsibilities
• Design, implement, and support solutions across Salesforce Marketing Cloud and Sales Cloud
• Configure and build end-to-end lead lifecycle processes, including:
• Lead capture from digital channels
• Lead scoring, routing, and assignment
• Lead conversion and handoff to Sales
• Implement and maintain Marketing CloudSales Cloud integrations using standard connectors and APIs
• Build and manage Marketing Cloud components including:
• Journey Builder
• Email Studio
• Automation Studio
• Contact Builder
• Develop personalized, data-driven campaigns leveraging synchronized Sales and Marketing data
• Design data extensions, SQL queries, and automations to support segmentation and targeting
• Collaborate with business, marketing, and sales teams to translate requirements into technical solutions
• Support production issues, perform root-cause analysis, and implement permanent fixes
• Ensure solutions comply with Salesforce best practices, security standards, and performance guidelines
TCS Employee Benefits Summary:
Discretionary Annual Incentive.
Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.
Family Support: Maternal & Parental Leaves.
Insurance Options: Auto & Home Insurance, Identity Theft Protection.
Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.
Time Off: Vacation, Time Off, Sick Leave & Holidays.
Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.
Salary Range: $110,000 - $130,000 a year
