Salesforce Applications Manager
The RoleWe are seeking a hands-on, technically strong
Salesforce Application Manager to lead multiple Agile teams responsible for the design, development, delivery, and production support of Salesforce Sales Cloud capabilities.
This is a high-impact leadership role supporting business-critical sales processes. You will oversee Salesforce solutions for lead capture, lead distribution, sales-agent workflows, customer engagement, opportunity management, reporting, and conversion.
You will be accountable for both delivery and operational excellence-ensuring that Salesforce remains reliable, scalable, secure, and continuously aligned with the needs of our sales teams and customers.
What You'll Do- Lead Agile teams-including Salesforce developers, administrators, DevOps engineers, architects, and other technology professionals-to deliver scalable Sales Cloud solutions.
- Oversee Salesforce capabilities supporting the complete lead lifecycle, including lead capture, qualification, assignment, intelligent routing, follow-up, nurturing, conversion, and performance measurement.
- Improve sales-agent productivity through guided workflows, automation, customer insights, activity management, alerts, and next-best-action recommendations.
- Establish strong technical standards and ensure Salesforce best practices are followed across Apex, Lightning Web Components, Flow, integrations, data modeling, security, and platform configuration.
- Partner closely with Sales, Product, Marketing, Operations, Architecture, and other technology teams to prioritize business needs and shape the Salesforce product roadmap.
- Lead enterprise integrations connecting Salesforce with policy, customer, marketing, telephony, data, and analytics platforms.
- Ensure the accuracy, availability, and timely distribution of sales leads so agents can respond quickly and maximize conversion opportunities.
- Own production support for business-critical Sales Cloud applications, including incident management, service restoration, root-cause analysis, corrective actions, and proactive system monitoring.
- Drive DevOps maturity, release governance, automated testing, code reviews, design reviews, and continuous integration and deployment practices.
- Establish measurable engineering and operational standards for system reliability, release quality, defect reduction, technical-debt remediation, and delivery performance.
- Mentor team members, strengthen Salesforce technical capabilities, and foster a culture of ownership, accountability, collaboration, and continuous improvement.
- Communicate platform health, delivery progress, risks, incidents, and strategic priorities clearly to business stakeholders and senior and executive leadership.
What You'll Bring- 10+ years of experience leading and managing high-performing application engineering teams in enterprise environments.
- Strong hands-on experience with Salesforce Sales Cloud, including lead management, lead assignment and routing, opportunity management, activity tracking, workflow automation, and sales reporting.
- Proven Salesforce development experience with Apex, Lightning Web Components, Flow, integrations, APIs, security, and data modeling.
- Experience designing and supporting complex, high-volume lead-management solutions used by sales or contact-center organizations.
- Strong understanding of Salesforce sharing, access controls, profiles, permission sets, roles, queues, assignment rules, and enterprise security standards.
- Demonstrated success managing business-critical production applications and resolving incidents that affect sales operations, customer experience, or revenue.
- Experience integrating Salesforce with enterprise customer, policy, marketing, telephony, data, and analytics platforms.
- Strong understanding of DevOps, CI/CD pipelines, source control, automated testing, release management, and Salesforce deployment governance.
- Ability to balance business delivery, system stability, development velocity, security, scalability, and code quality.
- Strong communication and stakeholder-management skills, with the ability to translate technical issues into clear business impacts and recommendations.
Preferred Qualifications- Salesforce certifications such as:
- Salesforce Certified Platform Developer I or II
- Salesforce Certified Sales Cloud Consultant
- Salesforce Certified Platform App Builder
- Salesforce Certified Administrator
- Salesforce Certified Application Architect
- Experience supporting insurance, membership, financial services, sales, or contact-center business processes.
- Experience with Salesforce Omni-Channel, digital engagement, intelligent lead routing, territory management, forecasting, dashboards, and sales-performance analytics.
- Familiarity with enterprise integration platforms, middleware, master-data management, policy-administration systems, and telephony or contact-center platforms.
- Experience with Salesforce Agentforce, Einstein AI, predictive lead scoring, next-best action, or AI-assisted selling.
- Experience building or integrating intelligent agents and automation into lead-management and sales workflows.
- Exposure to AI/ML-driven decision-making, customer insights, workflow automation, and orchestration within CRM ecosystems.
What Sets You Apart- A strong understanding of how technology can improve lead response time, sales-agent productivity, conversion, and customer experience.
- Proven ability to lead teams through complex production incidents while maintaining clear communication and accountability.
- Strong executive presence, with the ability to influence technical, business, and senior leadership stakeholders.
- A hands-on leadership style that combines technical depth with strategic thinking and measurable business outcomes.
- A passion for building reliable, scalable, and intelligent Salesforce solutions that help AAA serve its members and grow its business.
The starting pay range for this position is:
$145,900.00 - $194,600.00
Additionally, for full time positions, you will be eligible to participate in our incentive program based upon the achievement of organization, team and personal performance.
Remarkable benefits:• Health coverage for medical, dental, vision
• 401(K) saving plans with company match AND Pension
• Tuition assistance
• Floating holidays and PTO for community volunteer programs
• Paid parental leave
• Wellness programs
• Employee discounts (membership, insurance,
travel, entertainment, services and more!)
