Johnson Brothers

Sales Training Manager

Johnson Brothers$70K — $95K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business Administration, Marketing, or related field or equivalent experience.
  • 5+ years of experience in retail, sales consultancy, or shopper insights and marketing.
  • Prior experience with Beverage Alcohol chain buyers (Wine, Spirits, or Beer).
  • Demonstrated experience coaching and leading teams effectively.
  • Familiarity with digital tools like Power BI for sales training.

Responsibilities

  • Drive onboarding and training for Sales Consultants and Managers across various channels.
  • Assess talent and train sales teams in On-Premise and Retail divisions.
  • Coordinate with sales managers to facilitate effective management training.
  • Lead JB Learning Academy Modules and Supplier Training initiatives.
  • Enhance sales execution by coaching on Perfect Store standards and accountability.
  • Establish a continuous training culture focusing on talent development and succession planning.

Benefits

  • Opportunity to drive and shape training culture within the organization.
  • Access to the JB Learning Academy for ongoing professional development.
  • Engagement in succession planning to foster career advancement.
  • Dynamic work environment with flexible priorities.
  • Collaboration across multiple divisions ensuring diverse exposure.
Full Job Description
Job Description:

The Sales Training Manager works across all sales channels (Retail, On-Premise, and Luxury) through management of the training of Sales Consultants (from new hires to seasoned sales professionals) and of Managers along with product training and wine credentialing for Sales. Maintaining an organized and universal approach to new team member onboarding, as well as playing a critical role with standards of selling, execution, and activation content and any other critical onboarding elements. This person will coordinate across multiple DM's and Sales Managers with a clear focus of training and developing sales talent

Job Description
  • Drives results, develops people, and effectively onboards new team members while ensuring they have the right training, tools, and processes to successfully manage a territory.
  • Focus in On-Premise and OSM Divisions to train Sales on presentations, surveying accounts for opportunities, asking probing questions, using our JB technology like Power BI, product training, effective planning, etc
  • Focus in Retail to train Sales on presentations, using JB technology, and to assess talent.
  • Work with/Train Management to be more effective and successful leaders
  • Leads and embeds the JB Learning Academy Modules and Supplier Training through the DM/SCs.
  • Driving Coaching & Accountability when it comes to execution of Perfect Store conditions of the six sales standards in the four walls of the retail arena and same standards in On-Premise on a perfect account.

Culture/Structure/People
  • Inspire, lead, and develop sales consultants.
  • Drive a continuous training culture of attract, retain, develop, and promote from within.
  • Build a highly engaged and high performing team.
  • Lead continuous succession planning and develops strong and deep bench strength for future sales consultant roles.
  • Establish/maintain accountability standards continuously review structure, optimize route to market and remain relevant with customers and suppliers.
  • Ensures to conduct people processes according to company policies and procedures.
  • Strategy: Drives Training Agenda into Operational Detail for Sales Consultants, SCIT and
    Programing and Execution
  • Leads with Sales Coordinators, Trade/Business Development Managers, and General Sales Managers to compile execution and activation recaps, both division and supplier generated (example; GSC/Market X submission
  • Responsible for leading training content during the General Sales Meeting
  • Coordinates the schedule for all crew drives
  • Collects/tracks Execution of pre-plans


Leadership Qualities
  • Ability to learn new programs quickly, with ability to train others
  • Utilize critical thinking skills to identify and solve problems
  • Ability to handle change in a fast-paced environment with flexibility to deal with interruptions, changing priorities
  • Must be accurate with ability to multi-task, and work under pressure with short deadlines


Minimum Qualifications
  • Education: Bachelor's degree in Business Administration, Marketing or related field required or an equivalent combination of education and experience.

Experience
  • 5+ years of Industry experience, retail industry, Sales consultant and DM experience and/or Shopper/Consumer Insights and Marketing, brand/supplier management experience.
  • Previous experience with Beverage Alcohol chain buyers in Wine, Spirits or Beer.
  • Demonstrated experience coaching and leading teams required.


Worker Sub-Type:
Regular

Time Type:
Full time

About Johnson Brothers

Johnson Brothers is a family-owned wine, spirits, beer, and non-alcoholic beverages distributor with headquarters in St. Paul, Minnesota. The company was founded in 1953 by the Johnson family and has since grown to become one of the largest distributors in the United States. Johnson Brothers operates in 28 states and has a portfolio of over 6,000 products. The company is committed to providing exceptional customer service and has a team of over 1,500 employees.
Learn more about Johnson Brothers
Size
2,000 employees
Industry
Net Income
$50 million
5 Year Trend
+5%
Revenue
$1 billion

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