Sales Representative

Williams Machinery

$70K — $120K *
Manufacturing & Automotive
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years of B2B sales experience, ideally in heavy equipment or a related field.
  • Strong communication and relationship-building skills.
  • Exceptional customer service abilities.
  • Willingness to travel across Northwest British Columbia and occasionally to the U.S.
  • Valid driver's license.

Responsibilities

  • Pursue and develop new material handling equipment sales opportunities.
  • Support customer rental solutions alongside sales efforts.
  • Build and maintain strong relationships with customers and the local community.
  • Conduct equipment walkarounds and field demonstrations for clients.
  • Understand customer needs and provide tailored equipment recommendations for purchase or rental.

Benefits

  • Company vehicle provided for work-related travel.
  • Comprehensive benefits package offered.
  • Health and Lifestyle Spending Accounts for personal well-being.
  • Access to Employee and Family Assistance Program (EFAP).
  • RRSP matching to support retirement savings.
  • Paid vacation time of 3 weeks annually.
Full Job Description
We are expanding operations in Prince George, BC, and are seeking a driven Sales Representative to proactively pursue and grow material handling sales opportunities while also supporting rental solutions. You'll work closely with customers to provide the right equipment solutions, whether for purchase or rental, helping the local community succeed. If you enjoy working with equipment and building strong customer relationships, we want to hear from you!

What's in it for you?
  • Competitive Compensation: $70,000-$120,000/year (OTE)
  • Company vehicle and comprehensive benefits package
  • Health and Lifestyle Spending Accounts
  • Employee and Family Assistance Program (EFAP)
  • RRSP matching
  • Paid vacation (3 weeks)

Key responsibilities:
  • Pursue and develop new material handling equipment sales opportunities in Prince George and Northwest British Columbia.
  • Support rental opportunities as part of your customer solutions.
  • Develop, maintain, and grow strong relationships with customers and the local community.
  • Conduct on-site equipment walkarounds, field demonstrations, and professional sales presentations.
  • Understand customer needs and recommend equipment solutions for both purchase and rental.

What you'll bring:
  • 3-5 years of B2B sales experience (heavy equipment or a related industry is an asset).
  • Strong communication, relationship-building, and customer service skills.
  • Ability to travel across Northwest British Columbia and Canada, and occasionally to the United States for OEM training and industry events.
  • Valid driver's license required.


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