The Walt Disney Company

Sales Planner

The Walt Disney Company$68K — $91K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2+ years of media sales planning or buying experience preferred
  • Collaborative approach in a team environment
  • Positive attitude towards daily tasks
  • Strong problem-solving and multi-tasking skills
  • Excellent organizational skills with attention to detail
  • Strong verbal and written communication proficiency
  • Eager to learn and take on new responsibilities
  • Proficient in Microsoft Excel and PowerPoint
  • Understanding of media math and terminology is a plus
  • Familiarity with sales systems

Responsibilities

  • Manage RFP process from proposal generation to order entry and deal closure
  • Provide customer service throughout the life of the deal as a key contact for clients
  • Update agency partners on delivery status and address client reporting needs
  • Collaborate with internal teams to ensure deal handling satisfaction
  • Support active deals management including budget revisions and campaign execution
  • Analyze campaign delivery and assign make-good inventory
  • Build media plans for Upfront and Scatter deals

Benefits

  • Medical, financial, and other benefits depending on position
  • Bonus and/or long-term incentive units may be included in compensation
  • Work onsite four days a week
  • Future relocation to Burbank, CA in 2026
Full Job Description
Job Posting Title:
Sales Planner

Req ID:


Job Description:

For this role, we're looking for a highly detail oriented and organized individual who is excited to collaborate and work cross-functionally across our Sales and Operations teams. In this role you will support a dedicated book(s) of business, managing the RFP process from proposal generation to order entry across assigned Disney brands (ESPN, FX, National Geographic, Freeform, Disney Kids, ABC) and business verticals.

Job Summary:

Partner internally with Sales and Revenue Management to implement packaging and pricing strategy, as defined by Revenue Management ratecards and guidelines. Manages daily maintenance of active deals and builds media plans for Upfront and Scatter deals. Maintain the pipeline in collaboration with your Sales team. Execute budget revisions including incremental spend, optimizations, makegoods, and cancellations. Provides account and planning subject matter expertise on advertisers' specific preferences. Collaborates with internal and external teams to accomplish client needs and meet/exceed internal goals. Analyzes campaign delivery and assigns make-good inventory. Partner closely with Account Management to execute campaigns, maximize delivery against

contracted goals, and address client reporting needs. Communicate effectively with agency contacts to address RFP deliverables and ad hoc requests. Manages priorities autonomously and effectively across multiple internal stakeholders and books of business.

Responsibilities and Duties of the Role:
  • PROPOSAL & DEAL MANAGEMENT - In designated DAS systems, support a dedicated book(s) of business, managing the RFP process from proposal generation to order entry all the way through liability satisfaction and deal closure.
  • CUSTOMER SERVICE/ EXTERNAL PARTNERS - As one of multiple key contacts for external clients, provide customer service across the life of the deal. Partner closely with both the AM and Ad Ops teams to ensure clean campaign execution. Update agency partners on delivery against contracted goals, the need for unit changes v "as booked" and address any client reporting needs.
  • DEAL FUFILLMENT/ INTERNAL COLLABORATOR - Applying business direction from internal constituents, especially RYM, in response to the RFP "ask" across assigned Disney brands and business verticals, collaborate with internal departments from Research to Solutions to Traffic and Finance to ensure deal preferred handling/satisfaction. Identify means by which to both best satisfy agency needs and maximize opportunity for DAS.


Required Education, Experience/Skills/Training:
  • 2+ years of professional experience; media sales planning and / or buying experience strongly preferred
  • An excitement to work in a collaborative Ad Sales team environment
  • A positive demeanor and approach when handling day-to-day tasks
  • An ability to effectively problem-solve and multi-task
  • Strong attention to detail and robust organizational skills
  • Excellent verbal and written communication skills
  • Embodies an eager-to-learn attitude with a drive to take on new responsibilities
  • Experience working across Microsoft Suite, with proficiency in Excel and PowerPoint required
  • Proficiency in media math and terminology is advantageous
  • Familiarity with sales systems


This role requires employees to be onsite four days a week, currently out of our Santa Monica, CA location, with a planned office move to our Burbank, CA location in 2026.

The hiring range for this position in New York, NY is $68,400 to $91,700 and Santa Monica/Burbank is $63,500- $87,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:
Disney Advertising

Job Posting Primary Business:
Sports & Entertainment RYM

Primary Job Posting Category:
Sales Pricing and Planning

Employment Type:
Full time

Primary City, State, Region, Postal Code:
New York, NY, USA

Alternate City, State, Region, Postal Code:
USA - CA - 2500 Broadway Street, USA - CA - 3800 W Alameda Ave

Date Posted:
2026-08-04

About The Walt Disney Company

The Walt Disney Company started as a cartoon studio and evolves into sports coverage and television shows. Using the company's portfolio of brands to differentiate our content, services, and consumer products, Walt Disney seeks to develop creative, innovative, and profitable entertainment experiences and related products.

The Walt Disney Company Careers

Join the magical world of The Walt Disney Company, a place where dreams come true and imagination meets innovation. As a global leader in entertainment and media, we offer unparalleled job opportunities that invite you to be part of a beloved brand known for its influential culture, diversity, and dynamic growth. Work You’ll Do Embark on a career journey with The Walt Disney Company and play a pivotal role in shaping the future of media and entertainment. Engage in work that matters, contributes to storytelling excellence, and brings joy to millions around the globe. Transform your professional life by joining a team that values creativity, leadership, and visionary thinking. The Walt Disney Company stands at the forefront of industry innovation, constantly pushing the boundaries of what’s possible in entertainment and beyond. Lead with us from a unique position in the marketplace, where your skills in technology, creativity, and management converge to create extraordinary experiences. Collaborate with a diverse group of talented professionals, united in their passion for delivering magical experiences. Our team at The Walt Disney Company is composed of over 200,000 dedicated individuals who thrive in an environment that fosters growth, mentorship, and innovation. Introducing The Walt Disney Company Leadership and Professional Growth Programs We are committed to developing leaders who can navigate the challenges of the digital era and drive success across our various business segments. Our leadership programs are designed to hone your skills and prepare you for executive roles within the company. Do Innovative Work Join our team and contribute to projects that redefine the entertainment landscape. From groundbreaking films and television series to pioneering technological advancements, your work at The Walt Disney Company will set new standards in the creative and business worlds. Be Part of a Great Team Experience a culture that is inclusive, collaborative, and forward-thinking. Work alongside the best in the business and see how diversity and inclusion fuel our creativity and success. The Walt Disney Company’s commitment to a diverse workforce is evident in our hiring practices, training programs, and our everyday operations. Future-Proof Your Career With a wide array of benefits, continuous learning opportunities, and a network of supportive colleagues, your career at The Walt Disney Company is equipped for longevity and success. Our benefits package includes comprehensive health care, employee discounts, and access to exclusive company events and previews. Explore Job Opportunities and Internships Whether you’re a seasoned professional looking for your next challenge or a student seeking a transformative internship, The Walt Disney Company offers positions across a spectrum of fields and disciplines. Explore our career portal to find job opportunities that match your skills and passions. Stay Connected Join Our Team Search open positions, apply through our streamlined application process, and take the first step towards a magical career. We look for individuals who are passionate, curious, and eager to contribute to our legacy of storytelling and innovation. Keep Up to Date Stay informed with the latest company news, career tips, and insider perspectives—all from the people who make The Walt Disney Company a place of inspiration and excitement. Job Alert Emails Customize your subscription to receive job alerts and updates that align with your career interests. Discover the exciting and rewarding opportunities that await at The Walt Disney Company. Join us, and be part of the magic that only happens here at The Walt Disney Company!
Learn more about The Walt Disney Company
Size
190,000 employees
Market Cap
$155.1 billion
Industry
Net Income
-$4.9 billion
Founded
1923
5 Year Trend
+3.9%
Revenue
$60.7 billion
NASDAQ

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