Role Overview The Sales Operations Manager serves as the operational backbone of the Sales organization, ensuring that tools, processes, and systems are running smoothly and consistently. This role acts as the day-to-day operational partner to Sales, owning CRM hygiene, tool coordination, cross-functional execution, and project delivery-while functioning as the primary help desk for frontline sales teams.
This is a hands-on execution role focused on enablement, consistency, and operational clarity rather than analytics or forecasting.
Core Responsibilities:Tool & Sales Tech Stack Management - Partner with IT to support the administration, configuration, and ongoing optimization of Salesforce as the core CRM platform.
- Act as the Sales-side business partner to ensure Salesforce is configured to support sales workflows, usability, and adoption.
- Own the day-to-day operation of all sales-facing tools, serving as the primary point of accountability for usability, alignment, and issue resolution, while coordinating with internal teams to ensure cross-functional success.
- Help define requirements, test changes, and validate releases related to Salesforce and adjacent Sales tools.
- Coordinate user access requests, workflow changes, and integration needs through established IT processes.
- Support tool rationalization and consolidation efforts by documenting business use cases and operational gaps.
Cross-Functional Coordination - Act as the operational liaison between Sales and key partner teams including Marketing, Deal Desk, IT, Product, and Finance.
- Support Sales Enablement by helping create, organize, and maintain sales-facing content, ensuring materials are accurate, accessible, and aligned with tools and processes used by Sales.
- Ensure alignment on processes such as lead flow, opportunity management, quoting handoffs, and system dependencies.
- Translate Sales needs into clear, actionable business requirements for technical and operational partners.
- Help reinforce standard processes while supporting exceptions through appropriate governance paths.
CRM Hygiene & Data Integrity - Own CRM data quality standards and day-to-day hygiene across Sales-facing objects.
- Define and enforce expectations for required fields, stage progression, account hierarchy usage, and activity logging.
- Drive remediation of duplicates, stale records, orphaned data, and incomplete or inconsistent entries.
- Partner with Sales leadership to reinforce accountability for CRM cleanliness and usage.
- Maintain and distribute standard Salesforce reporting and dashboards to support operational visibility (non-analytics focused).
Sales Help Desk & Frontline Support - Serve as the primary day-to-day point of contact for Sales on operational, process, and system-related questions.
- Triage Salesforce and tool-related issues, including routing problems, access issues, and workflow confusion.
- Provide clear guidance on how Sales tools and processes are intended to be used.
- Escalate technical issues to IT with clear context, business impact, and desired outcomes.
- Maintain internal documentation, FAQs, and enablement materials to reduce repeat inquiries.
Project Management & Process Execution - Lead Sales Operations-led projects such as CRM cleanups, process rollouts, tool enhancements, and enablement initiatives.
- Define project scope, timelines, stakeholders, and dependencies.
- Track execution, surface risks, and ensure projects deliver against intended outcomes.
- Support change management through communication, training, and reinforcement.
- Continuously identify opportunities to standardize, simplify, and improve Sales processes.
What This Role Does Not Own - Sales forecasting ownership or quota setting
- Advanced analytics, predictive modeling, or BI development
- Revenue accounting or financial reporting
Qualifications - 5-8+ years of experience in Sales Operations, Business Operations, or Revenue Operations support roles.
- Strong working knowledge of Salesforce in a Sales environment, with experience partnering closely with IT teams.
- Proven ability to manage tools, processes, and cross-functional dependencies.
- Comfortable acting as a first-line problem solver for Sales.
- Strong communication skills and ability to translate between Sales, operations, and technical teams.
- Highly organized, execution-focused, and comfortable operating in evolving environments.
Success in This Role Looks Like - Sales views Operations as a responsive, practical partner.
- Salesforce supports sales workflows cleanly and intuitively.
- CRM data is trustworthy, consistent, and usable.
- Cross-functional partners experience fewer escalations and clearer requirements.
- Sales Ops projects deliver on time and stick.
Pay RangeThe salary range for this position is $76,700-128,100.
