Sales Manager

WYLD

$120K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years in direct sales or sales operations, preferably in CPG or wholesaler sectors.
  • Experience with multi-state or regional leadership is a plus.
  • Strong understanding of B2B sales and regulated markets, especially cannabis or CPG.
  • Proven ability to develop team talent and drive market results.
  • Excellent analytical, communication, and decision-making skills.
  • Comfortable with significant travel and operating under pressure in a fast-paced environment.

Responsibilities

  • Own and manage overall state sales performance including revenue and market growth.
  • Develop and execute strategic plans aligned with company objectives.
  • Drive sales strategy execution ensuring strong in-store presence and customer experience.
  • Lead and coach a high-performing sales team focused on accountability and continuous improvement.
  • Build strategic relationships with key accounts and stakeholders to support growth.
  • Collaborate with internal teams to ensure alignment and operational excellence.
  • Analyze market data to inform decision-making and identify growth opportunities.

Benefits

  • 11 paid holidays
  • 120 hours of PTO
  • 16 hours of Volunteer Time Off (VTO)
  • 401K retirement plan
  • Fully paid health, dental, and vision insurance
Full Job Description
Sales Manager

Department: THC SALES

Employment Type: Full Time

Location: Missouri - Kansas City

Reporting To: Regional Director of Sales

Compensation: $120,000 / year

Description

Ability to excel in a fast-growing/fast paced environment delivering accuracy while managing to deadlines where adaptability is imperative.

Embody Wyld Core Values, The Wyld Way

SummaryThe Sales Manager is responsible for driving revenue, managing state-level sales strategy, and developing a high-performing Sales team within a single market. This role owns execution across all retail accounts, including direct management of key accounts and strategic partnerships.

By instilling trust, leading from the front in the field, and thinking strategically, the Division Sales Manager will build a resilient and accountable team that consistently delivers against sales targets. Through hands-on coaching, data-driven decision making, and cross-functional collaboration, this role will drive market performance, operational alignment, and long-term growth.

Duties and Responsibilities

Market Leadership & Performance Ownership
  • Own overall sales performance and execution within the state, including revenue growth, market share, and profitability
  • Develop and lead strategic plans that align with company objectives and adapt to evolving market conditions
  • Drive consistent execution of sales strategies, ensuring strong distribution, in-store presence, and customer experience

Team Leadership & Development
  • Lead, coach, and develop a high-performing sales team, fostering a culture of accountability, ownership, and continuous improvement
  • Establish clear expectations, performance standards, and development plans across the team
  • Maintain a strong field presence to stay connected to team execution and market dynamics (60-80% of time in market)

Customer & Strategic Relationship Management
  • Build and maintain strategic relationships with key accounts, partners, and stakeholders within the market
  • Oversee account strategy and execution to support long-term growth and brand positioning
  • Serve as a senior point of contact for critical customer needs and opportunities

Cross-Functional Alignment & Business Operations
  • Partner with internal teams including Distribution, Operations, Finance, and Marketing to ensure alignment and execution excellence
  • Support effective planning, forecasting, and resource allocation to drive effective execution
  • Ensure adherence to company standards, processes, and regulatory requirements
  • Leverage data and market insights to inform decisions, identify opportunities, and communicate performance to leadership
  • Identify opportunities, risks, and market trends, and translate them into actionable strategies

Additional Responsibilities
  • Take on additional leadership responsibilities and strategic initiatives as the business evolves


Qualifications

The qualifications listed below are representative of the knowledge, skills, education, experience, and abilities required to perform this role successfully.

Education & Experience
  • 7+ years of direct sales, sales operations, or related field. CPG and wholesaler.
  • Progressive sales experience or multi-state or regional leadership preferred.
  • Strong understanding of B2B sales, distributor models, and regulated markets (cannabis or CPG strongly preferred)
  • Demonstrated ability to develop talent, improve execution, and drive results across diverse markets
  • Strong analytical, communication, and decision-making skills
  • Comfortable operating in a fast-paced, evolving organization with significant travel
  • Must have experience working with a high sense of urgency in a team environment or independently

Ability & Technical Skills
  • Strong communication skills with the ability to effectively lead peers and communicate across teams.
  • Ability to work with a strong sense of urgency while maintaining accuracy in a fast-paced manufacturing environment.
  • Ability to read, write, and communicate effectively in English.
  • Basic math skills, including addition, subtraction, multiplication, and division.
  • Ability to handle confidential and sensitive information with professionalism and discretion.
  • Familiarity with basic computer applications, including Microsoft Office, Google Workspace, and work management systems such as Slack, Jira, or similar platforms.
  • Ability to travel occasionally between Company buildings or work sites, as needed.

Certifications & Compliance
  • Must be at least 21 years of age, as required by applicable state regulations.
  • Must successfully complete a pre-employment background check, where permitted by law.
  • Must obtain and maintain all licenses, permits, certifications, or registrations required by applicable federal, state, provincial, or local laws and regulations.
  • ServSafe Certification or Food Handler's Card is preferred, where applicable.

Additional Requirements
  • Compliance with all company safety, sanitation, quality, and food safety policies is required at all times.
  • Must be willing to work a flexible schedule


Benefits

As a exempt employee, you'll receive a competitive salary of $120,000/yr. + bonus potential, 11 paid holidays, 120 hours of PTO, 16 hours of VTO, 401K, and fully paid health, dental and vision insurance.

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