Rekor Systems, Inc.

Sales Manager

Rekor Systems, Inc. • $100K — $120K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of progressive sales experience, particularly in leading or managing sales teams.
  • Experience in technology sales, preferably within public safety, transportation, or SaaS sectors.
  • Strong analytical skills to turn sales data into actionable strategies.
  • Exceptional communication and negotiation skills for building lasting relationships.
  • Hands-on leadership approach with active team support when necessary.
  • A growth mindset focused on customer success and operational excellence.

Responsibilities

  • Lead and mentor a high-performing sales team with clear goals and accountability.
  • Coach the team continuously to enhance skills and achieve better results.
  • Monitor KPIs and sales metrics to ensure effective execution.
  • Encourage a collaborative and customer-centric culture within the team.
  • Conduct regular performance assessments through meetings and one-on-ones.
  • Drive new customer acquisition and revenue growth by aiding team efforts.
  • Manage sales operations and ensure effective CRM usage across the team.

Benefits

  • Hybrid work flexibility in the Maryland/DC/Virginia metro area.
Full Job Description
Position Summary

Rekor is seeking a motivated, hands-on Sales Manager to lead and support a high-performing customer-facing sales team while driving new business growth and sales operational excellence. Reporting to the Senior Vice President of Operations, this role will be responsible for coaching and developing the team, managing sales performance, strengthening pipeline management, and ensuring the processes and systems supporting the sales organization are effective and scalable.

Key Responsibilities:

Leadership & Team Management
  • Lead, mentor, and develop a customer-facing sales team, establishing clear goals, expectations, and accountability for performance.
  • Provide ongoing coaching, training, and professional development to strengthen individual and team capabilities.
  • Establish and monitor key performance indicators and sales activity metrics to drive consistent execution and results.
  • Foster a collaborative, customer-focused culture centered on accountability, continuous improvement, and achieving business objectives.
  • Conduct regular team meetings, pipeline reviews, and one-on-one coaching sessions to identify opportunities, address challenges, and support performance.
  • Serve as an escalation point for the team and provide guidance on complex customer opportunities and issues.

New Customer Growth & Account Development
  • Drive new customer acquisition and revenue growth by supporting the team in prospecting, lead qualification, opportunity development, and closing.
  • Develop and refine strategies to improve lead generation, conversion, and overall sales effectiveness.
  • Provide hands-on support for strategic or complex sales opportunities as needed.
  • Support customer retention, renewals, and expansion opportunities by ensuring consistent engagement throughout the customer lifecycle.
  • Build and maintain strong relationships with key customers and prospects while ensuring the team delivers a consistent and high-quality customer experience.
  • Identify opportunities within existing accounts to strengthen relationships and expand Rekor's solutions and services.

Sales Operations & CRM Management
  • Ensure consistent and effective use of CRM tools across the team, including accurate tracking of opportunities, customer activity, and pipeline progression.
  • Maintain visibility into team pipeline and sales activity, identifying gaps and opportunities to improve performance.
  • Establish and reinforce sales processes and best practices that help the team operate efficiently and consistently.
  • Support sales reporting and provide leadership with visibility into pipeline activity and overall performance.
  • Identify opportunities to streamline sales processes and improve team productivity.

Ideal Profile:
  • 5+ years of progressive sales experience, including experience leading, mentoring, or managing sales or customer-facing teams.
  • Experience selling technology solutions; experience within public safety, transportation, intelligent infrastructure, SaaS, or related industries is preferred.
  • Strong analytical and organizational skills with the ability to translate sales data into actionable insights.
  • Excellent communication, negotiation, relationship-building, and presentation skills.
  • Hands-on leadership style with a willingness to support the team directly when needed.
  • Growth mindset with a strong commitment to customer success, operational excellence, and achieving revenue goals.

Location & Travel:
  • Preferred location: Maryland/DC/Virginia metro area with hybrid flexibility.

About Rekor Systems, Inc.

Rekor Systems, Inc. provides artificial intelligence and machine learning enabled automated license plate recognition systems. The Company's products include mobile license plate recognition, vehicle recognition, and speed enforcement systems. Rekor Systems serves customers in the United States and internationally.
Learn more about Rekor Systems, Inc.
Size
200 employees
Market Cap
$46.7 million
Industry
Net Income
-$15.5 million
5 Year Trend
+3.3%
Revenue
$10.8 million

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