Job Description:The
Sales Manager - Motorcycle Accessories will drive regional growth, expand the retail footprint, and maximize market share across
North America. This strategic leadership role oversees key accounts and retail/distributor partnerships and directly leads the
Dealer Development Team. The ideal candidate will spearhead initiatives to capture market share from competitors, optimize product presentation and in-store merchandising at the dealership level, and ensure best-in-class product representation for Sena.
Key Responsibilities:- Dealer Development Leadership:
- Lead, mentor, and empower the Dealer Development team to maximize dealer presence and optimize in-store merchandising and product display standards for Sena.
- Establish proactive dealer engagement strategies to aggressively capture market share from competitors across key North American markets.
- Oversee, document, and analyze weekly dealer outreach, field activities, and representative performance, reporting key metrics directly to executive leadership.
- Retail & Distributor Relationship Management:
- Cultivate and enhance robust strategic partnerships with North American distributors, retailers, and dealership networks to boost sales volume.
- Support distribution and logistics processes to ensure optimal supply chain delivery conditions for channel partners.
- Maintain consistent communication with internal sales teams and account executives to resolve dealership issues promptly and refine sales execution.
- Competitive Analysis & Business Growth:
- Proactively identify new business opportunities and establish connections with prospective retail accounts and distributors.
- Continuously monitor competitor products, promotional tactics, and pricing strategies, relaying actionable market intelligence to the Product Development team and executive management.
- Contribute to annual sales forecasting, budget planning, and the execution of innovative sales growth strategies.
- Field Operations, Events & Training:
- Travel extensively throughout the territory to engage directly with key dealers, distribution hubs, and retail partners.
- Represent Sena at local, regional, and national industry trade shows, consumer rallies, and sales events.
- Conduct comprehensive product and technical training sessions for dealer staff, retail sales reps, and distributor teams to ensure brand alignment.
- Perform additional duties as assigned.
Qualifications:- Education & Experience:
- Bachelor's degree in Business, Marketing, or a related field (or an equivalent combination of education and experience).
- Minimum 3-5 years of sales management experience in the powersports, motorcycle accessory, or consumer electronics industries, including direct engagement with dealership networks and regional distributors.
- Technical & Industry Knowledge:
- In-depth knowledge of motorcycle accessories, rider gear, Bluetooth communication systems, and action sports technology.
- Hands-on experience managing independent dealership networks and driving visual merchandising standards.
- Key Competencies:
- Proven track record of leading sales/field teams to win market share from industry competitors.
- Outstanding verbal and written communication skills with demonstrated persuasiveness and negotiation/closing capabilities.
- Strong organizational and project management skills with the ability to manage multiple priorities under tight deadlines.
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook).
- Familiarity with CRM/ERP platforms like NetSuite is strongly preferred.
- Travel & Licensing:
- Valid driver's license with a clean driving record.
- Willingness and ability to travel up to 30%-40% of the time across North America.
Connect with SENA
• Facebook: facebook.com/SenaBluetooth
• Instagram: instagram.com/senabluetooth
• LinkedIn: linkedin.com/company/sena-technologies-inc-
