Lamar Advertising Company

Sales Manager

Lamar Advertising Company$80K — $95K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of direct sales experience required
  • 3+ years of sales management experience preferred
  • Bachelor's degree in business or related field preferred
  • Valid driver's license required
  • Legal ability to travel between the U.S. and Canada is necessary

Responsibilities

  • Oversee hiring, training, and motivating sales team members
  • Maintain acceptable sales levels and develop advertising programs
  • Participate in sales training programs
  • Assist in setting advertising sales performance goals
  • Ensure timely proposal and billboard installations with internal departments

Benefits

  • Opportunity to lead a top-performing sales team
  • Dynamic work environment encompassing both office and field work
  • Supportive training and development for long-term growth
  • Career advancement potential within the company
  • Engagement with diverse community and client base
Full Job Description
Do you have what it takes to lead a high performance outdoor advertising sales team? Our Lamar office in Buffalo, NY is now hiring a Sales Manager (salary + bonus) to help us bring outdoor advertising campaigns to life in Buffalo, New York and the surrounding areas. We're in search of a Sales Manager that can motivate our #1 sales team through positive leadership and hands-on training.

Position Purpose:

The purpose of the Sales Manager is to oversee all advertising sales activities relating to the operation of their office in a profitable and acceptable manner, and ensure that the office meets its monthly, quarterly, and annual budget. This position functions as a first-line manager in the advertising sales department. Additionally, the Sales Manager is responsible for managing sales and maximizing advertising sales revenues, motivating the sales team through positive leadership, training, and continuous support, as well as overseeing customer relations.

A day in the life:

  • Responsible for, or the supervision of, the hiring, training, motivating, evaluating, disciplining and/or terminating of all sales personnel.
    • The Sales Manager shall also be responsible for the development of personnel to assist in the
      overall growth of the company and shall ensure that all personnel conform to Employer's policies,
      guidelines, and procedures
    • The Sales Manager shall further be responsible for ensuring that all personnel do an efficient and productive job in all advertising sales operations of the plant.
  • Assume direct responsibility for maintaining sales at acceptable levels for the office. This should include, but not be limited to
    • Managing the salesforce, approving advertising contracts, and development of ideas and advertising program
    • Involvement in sales training programs
    • Assisting the General Manager in goal-setting for advertising sales performance
    • Seeing that proposals and presentations are completed in a professional manner
    • Assisting in maintaining good public relations in the community and with all advertising customers
    • Responsible for coordinating and managing efforts of the advertising sales team with other internal departments such as operations, administration, and real estate to ensure timely proposals, POP (proof of performance), and billboard or digital installations.


What we are looking for in YOU:

  • Ability to satisfy all legal requirements for cross-border business travel between the United States and Canada.
  • Skill in projecting and monitoring sales budgets.
  • Ability to make oral presentations to provide information or explain policies and procedures.
  • Skill in speaking with persons of various social, cultural, economic, and educational backgrounds.
  • Skill in establishing rapport, encouraging individuals on a professional basis, and listening
  • Ability to establish and maintain cooperative working relationships within the sales department.
  • Skill in managing including organizing objectives, delegating responsibility, training, evaluating subordinate effectiveness, and administering necessary discipline.
  • Working knowledge of personal computers, including Microsoft Office Suite
  • Working knowledge of all departments within the company, including operations
  • Ability to explain the outdoor advertising business to customers and account executives from installation and product standpoints.
  • Working knowledge of Lamar's company policies and procedures.
  • Must be adept at developing teams of cross functional experts in different geographic locations.


Education and experience:

  • A high school diploma or equivalent is required.
  • A bachelor's degree in business, marketing, sales, or related field, is preferred.
  • A minimum of 5 years of sales experience is required.
  • A minimum of 3 years of Proven Sales management experience is preferred.
  • A driver's license is required.
  • Or another equivalent combination of education & experience (e.g. A bachelor's degree in lieu of 4 years of sales experience).


Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position.

Candidates with a disability in need of an accommodation to fulfill our application requirements should email [redacted].

Physical Demands and Work Environment:

  • This position requires occasional travel to Canada to oversee sales operations in our satellite Canadian office. Candidates must possess a valid passport and be eligible to enter Canada for business purposes.
  • The primary work environments for this position are office and vehicle.
  • The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting more than 50% of the time, standing, talking, and walking.
  • Nights spent away from home are less than 10%.


#PrioritySales

About Lamar Advertising Company

Lamar Advertising is an outdoor advertising company which operates billboards, logo signs, and transit displays in the United States and Canada. The company was founded in 1902 by Charles W. Lamar and J.M. Coe, and is headquartered in Baton Rouge, Louisiana. The company has over 200 locations in the United States and Canada. They have reportedly more than 325,000 displays across the USA. Lamar Advertising Company became a real estate investment trust in 2014. Lamar Advertising Company was founded in 1902 by J.M. Coe and Charles W. Lamar. The Company became independent under its current name in 1908 in Pensacola, Florida, when Charles W. Lamar, Sr. and J.M. Coe decided to dissolve their three-year partnership using a coin toss to divide their assets. The Pensacola Opera House and the Pensacola Advertising Company that was created to promote it were to be divided between the two men. Charles W. Lamar lost the toss and was left with the less-lucrative poster company, which he renamed the Lamar Outdoor Advertising Company. The Pensacola Opera House was destroyed during Hurricane Four of the 1917 Atlantic Hurricane season, with the Saenger Theatre later built on the site. In 2004, Lamar acquired Obie Media Corporation of Eugene, Oregon, adding 250 faces to its Washington and Idaho regions.
Learn more about Lamar Advertising Company
Size
3,350 employees
Market Cap
$9.4 billion
Industry
Net Income
$243.3 million
Founded
1902
5 Year Trend
+3.6%
Revenue
$1.5 billion
NASDAQ

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