Sales Manager - Indirect

Forward Air Corporation

$90K — $120K *
Transportation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Undergraduate degree in business, sales, supply chain, or related field preferred; High School Diploma or GED required.
  • Supply Chain / Logistics industry certifications preferred.
  • 6+ years of B2B or enterprise sales experience, ideally in transportation or logistics.
  • Proven track record in developing and managing indirect sales channels and strategic partnerships.
  • Experience driving revenue through third-party partners and working with matrixed stakeholders.
  • Strong negotiation, presentation, and executive communication skills.
  • Proficient in CRM tools, preferably Salesforce.

Responsibilities

  • Develop and execute sales strategies to increase revenue through indirect partnerships.
  • Identify, recruit, and onboard new channel partners and strategic alliances.
  • Manage and enhance relationships with existing partners to boost revenue and market reach.
  • Educate partners on service offerings and facilitate their sales efforts.
  • Collaborate with partners to find and pursue new business opportunities.
  • Support partnerships with guidance on solutions, pricing, and sales proposals.
  • Serve as the primary contact for channel partners and related opportunities.

Benefits

  • Opportunity to work in a dynamic and collaborative environment.
  • Access to professional development and industry certifications.
  • Participation in networking events and industry conferences.
  • Supportive company culture focused on innovation and growth.
  • Comprehensive health and wellness benefits.
Full Job Description
Job Description

Responsibilities
  • Develop and execute channel sales strategies to drive revenue growth through indirect sales partnerships.
  • Identify, recruit, onboard, and develop new channel partners, agents, brokers, referral partners, and strategic alliances.
  • Manage and grow existing partner relationships to increase revenue, market penetration, and customer acquisition.
  • Educate and enable partners on Forward's service offerings, value proposition, operational capabilities, and sales processes.
  • Collaborate with partners to identify, qualify, and pursue new business opportunities.
  • Support partner-led sales activities through solution development, pricing guidance, proposals, and customer presentations.
  • Serve as the primary point of contact for assigned channel partners and partner-driven opportunities.
  • Work closely with Operations, Product, and Commercial teams to ensure successful execution of partner-generated business.
  • Monitor partner performance against established revenue, activity, and growth objectives.
  • Develop joint business plans and account strategies with key channel partners.
  • Maintain accurate pipeline management, forecasting, partner activity tracking, and reporting within CRM systems.
  • Analyze market trends, competitive activity, and channel opportunities to identify new growth strategies.
  • Represent Forward at partner meetings, conferences, trade associations, and industry events.
  • Resolve escalated partner concerns and facilitate cross-functional support when needed.
  • All other duties as assigned to meet evolving business needs.


Qualifications
  • Education: Undergraduate degree in business, sales, supply chain, or a related field preferred; High School Diploma or GED equivalent required.
  • Certification/Licensure: Supply Chain / Logistics industry certifications preferred.
  • Experience: 6+ years of B2B or enterprise sales experience, preferably in transportation or logistics.
  • Proven success developing and managing indirect sales channels, strategic partnerships, or agent networks.
  • Experience influencing and driving revenue through third-party partners and matrixed stakeholder relationships.
  • Demonstrated ability to grow partner-generated revenue and build long-term strategic relationships.
  • Strong negotiation, presentation, facilitation, and executive-level communication skills.
  • Ability to influence cross-functional partners without direct authority.
  • CRM proficiency (Salesforce preferred).
  • Demonstrated discretion and confidentiality in handling and protecting sensitive information.
  • Technical: Proficient with common office technologies, including Windows PCs, Microsoft O365 (Outlook, Word, Excel, PowerPoint, etc.) and web conferencing (Teams, Zoom, Webex, etc.).
  • Environment: Comfort commuting to/from and working in a 100% onsite setting (listed in this posting), with travel for related meetings/events.

#LI-Onsite #LI-BT1

Similar Jobs

More Jobs at Forward Air Corporation

More Transportation Jobs

Find similar Sales Manager - Indirect jobs: