Job Description
We are hiring for a Sales Manager - Employer Health & Wellness

Location: Remote - Northeast US preferred (NY / NJ / CT / PA / MA)

Type: Full-Time

Eligibility: US Citizen.

THE ROLE
• We are looking for a hungry, relationship-first sales professional who has sold health and wellness solutions into US employers before - and has the CHRO, VP HR, and Benefits Director relationships to prove it.
• This is not a role for someone who needs a large team, a mature sales playbook, or an established brand to lean on. This is a role for someone who thrives in a startup environment, knows how to open doors independently, and wants to own a market.
• Your mandate for the first 3-4 months is clear: 2 to 5 signed pilot customers. Pilots may be paid or unpaid depending on the employer - what matters is getting MyHealth in front of real workforces and proving the value.
• You will work directly with the CEO to close deals. Your job is to open doors and drive pipeline. Closing will be a team effort.

WHAT YOU WILL DO

Pipeline Development

- Identify, prioritize and prospect mid-to-large US employers (500-10,000 employees) across target verticals including financial services, professional services, manufacturing, logistics and retail

- Build and manage a pipeline of 30-50 qualified employer opportunities within the first 90 days

- Leverage existing CHRO, VP HR, and Benefits Director relationships to generate warm introductions and early meetings

Outreach & Engagement

- Drive outbound prospecting via LinkedIn, email, phone, and industry events

- Represent Appex Innovation and MyHealth at HR industry conferences including SHRM, HLTH, and Benefits forums

- Conduct discovery calls, product demos and follow-up conversations independently and alongside the CEO

Pilot Conversion

- Qualify and convert prospects into signed pilot agreements within the first 3-4 months

- Own the full sales cycle from first conversation to signed agreement for deals under $50,000 ACV; co-sell with CEO on larger opportunities

- Coordinate with the product and implementation team to ensure a smooth pilot onboarding experience

Market Intelligence

- Feed competitive insights, buyer objections, and market feedback directly to the product and leadership team

- Actively contribute to refining the US go-to-market strategy, pricing, and positioning based on real buyer conversations

Must Have

- 3-5 years of B2B sales experience selling health, wellness, benefits, or HR technology solutions into US employers

- Demonstrated track record of selling to and building relationships with CHROs, VP HRs, Benefits Directors, or Total Rewards leaders at companies with 500+ employees

- Experience working in or alongside a startup or early-stage company - you know how to operate without a large support structure

- Proven ability to self-source pipeline - you do not wait for leads to come to you

- Existing network of HR and benefits decision-makers you can call on immediately

- Strong written and verbal communication - you can run a compelling demo and write a crisp follow-up email

- Based in the Northeast US (NY / NJ / CT / PA / MA preferred) with ability to travel for meetings and conferences

Nice to Have

- Experience selling digital health, employer wellness platforms, population health management, or EAP solutions specifically

- Familiarity with HIPAA compliance requirements and employer health data privacy considerations

- Experience with CRM tools (Zoho CRM preferred) and LinkedIn Sales Navigator

- Existing relationships within SHRM, NBGH, or employer health coalition networks

Not a Fit If

- You have only sold to hospitals, payers, or health systems - this role is purely employer / HR buyer focused

- You need a large established brand to open doors

- You are looking for a pure account management role - this is new business development first

WHAT SUCCESS LOOKS LIKE

Day 30:30+ qualified prospects identified, 10+ first meetings completed

Day 60:20+ active opportunities in pipeline, 3+ demos delivered

Day 90-120: 2-5 signed pilot agreements, first pilot customers onboarded

Month 6+:Conversion of pilots to full contracts, expansion pipeline established

Benefits

Health coverage, flexible PTO