POSITION: Sales Incentive Planning ManagerLOCATION: Mississauga, CanadaRECRUITMENT RANGE: $91,000-$118,000 CADReporting to the Director of Sales Operations, the Sales Incentive Planning Manager plays a critical role in shaping Jaguar Land Rover Canada's retail performance. This role is responsible for leading sales incentive planning, market-driven forecasting, incentive strategy, and retailer performance management. The manager will leverage industry data, competitive insights, and robust analytics to drive short- and long-term incentive plans that directly influence production requirements and retail sales performance.
What you will be doing:- Variable Marketing & Incentives Planning (VME)
- Lead the design, approval, and execution of incentive and marketing program strategies aligned to retail sales objectives and forward-looking demand signals.
- Analyze competitive incentive activity and market conditions to recommend programs that strengthen competitiveness and optimize ROI.
- Partner with Finance to align program development with budget targets and financial governance requirements.
- Oversee timely communication and publication of monthly program updates to the retailer network.
- Evaluate program effectiveness through detailed performance analyses, identifying opportunities to improve sales lift and market share.
- Deliver month-end sales reporting and ensure accuracy of incentive results and payments.
- Manage audit processes to maintain program compliance and operational integrity.
- Set and monitor retail incentive strategies ensuring clarity, transparency, and alignment to market potential.
- Oversee retailer export thresholds, customer lists, export reporting, and chargeback processes.
- Support the annual business planning process, conducting market, industry, and competitive assessments to inform share projections and long-range planning.
- Support monthly product mix reviews with House of Brands leadership to optimize profitability, improve production efficiency, and enhance incentive allocation.
- Conduct ongoing market intelligence gathering to monitor segment trends, size, and competitive dynamics, supporting both current-year and long-range segment forecasting.
- Develop high-quality analytics, dashboards, and executive-ready presentations for senior leadership and global stakeholders.
What you will need:- Bachelor's degree or equivalent experience.
- 5 - 10 years of relevant experience within the automotive industry.
- Expertise in automotive retailer operations and wholesale/retail sales processes.
- Strong working knowledge of market evaluation tools (e.g., Autodata, JD Power PIN, POLK/IHS).
- Demonstrated experience in sales planning, forecasting, or market analytics.
- Advanced analytical and data management skills; ability to interpret complex datasets and translate insights into actionable strategies.
- Strong communication and presentation skills with experience preparing executive-level deliverables.
- Proven leadership, influencing capabilities, and ability to partner effectively across an organization and retailer network.
- Knowledge of automotive incentive programs and sales operations processes.
- Proficiency in MS Office and relevant analytical tools.
- Highly organized, detail-oriented, and able to manage multiple deadlines.
Schedule: Hybrid Ways of Working (Monday, Tuesday, Thursday - office days; Wednesday and Friday - choice days)
Base pay offered may vary depending on multiple individualized components, including location, skills, experience, and market factors. The total compensation package for this position may also include other elements, including a target bonus in addition to a full range of medical/health, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick/personal, and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employees will be in an "at-will position".
- As a people-first company, working at JLR means opportunity, teamwork, and growth. That's why working here is so much more than a job.
- Be part of an international, inclusive, and open-minded company
- Global Bonus Program based on company performance
- You are never just a number. We take pride in taking care of our employees, doing everything we can to make sure that our teammates thrive both in and out of the office.
- Our employees receive a generous time off policy
- We offer a discounted Luxury Vehicle Car Program
- Employees also receive generous health care and retirement plans
- Quarterly Chair Massages
- Maternity/Paternity Leave
- Complimentary lunch
- And more!
Thank you for your interest in working for us, we love it here and think you will too!
