Job Details Location: 951 Denison St., Suite 1-3, Markham, ON L3R 3W9
Employment: Permanent, Full-Time
Salary: $66.00 per hour | 40 hours per week
Schedule: Day / Morning / Evening shifts
Openings: 1 Vacancy
Start Date: As soon as possible
Job Description Position Summary
The Sales General Manager will be responsible for overseeing all aspects of sales operations, resource management, and organizational strategy. This individual will provide direction and leadership to multiple departments while representing the company in key external-facing functions.
Responsibilities
Design and execute annual and quarterly wholesale sales plans aligned with company revenue objectives
Establish measurable sales KPIs; monitor performance and implement corrective actions as needed
Conduct ongoing analysis of the optical equipment and lens wholesale market to identify new business opportunities
Oversee wholesale pricing strategy, margin targets, and account-level profitability
Lead the development and presentation of sales reports and forecasts to senior leadership
Develop and maintain long-term strategic relationships with wholesale clients, distributors, and retail trade partners
Negotiate and finalize contracts, pricing structures, and supply agreements with vendors and product suppliers
Serve as the senior point of escalation for key account issues, ensuring timely resolution and client satisfaction
Evaluate and onboard new vendor and supplier partnerships to strengthen and diversify the product portfolio
Represent the company at industry trade shows, buyer meetings, and networking events
Lead full-cycle recruitment and selection of sales staff, operational personnel, and department managers
Define performance standards and conduct structured evaluations for all direct reports
Delegate appropriate authority to middle managers and executive staff; ensure role clarity and accountability
Provide ongoing coaching, professional development, and succession planning across the team
Cultivate a high-performance team culture rooted in collaboration, ownership, and continuous improvement
Establish organizational objectives and formulate or approve policies and operational programs
Allocate human, material, and financial resources to execute business plans and strategic initiatives
Authorize the establishment of major departments and associated senior staff positions
Co-ordinate the work of regional teams, divisions, and departments to ensure operational efficiency
Represent Hongli International Enterprise Ltd. in official negotiations, partnerships, and external business functions
Job Requirements:
Education: Master's degree
Experience: 3 - 5 years in a relevant field
Language: English
Computer and technology knowledge: MS Excel, MS Office, MS Outlook
Personal suitability: Excellent oral and written communication, Organized and detail-oriented, Team player with demonstrated initiative
Criminal record check required prior to hiring
Application Requirements
All applicants must submit the following:
Resume
Cover letter
Answers to screening questions (see below)
The following may be requested later in the process:
Letter of recommendation
References attesting to experience
Screening Questions
Are you legally authorized to work in Canada?
Are you available to begin on the start date listed?
Do you have relevant experience in this field?
Do you hold any of the certifications listed in this posting?
Do you meet the English language requirement?
How to Apply
Submit your application package directly to:
[email protected].
We thank all applicants for their interest; however, only those selected for an interview will be contacted.
