Why this role is on the menu

Instacart's Canadian Brand Partnerships team is at the ground floor of something big - we're building the first international ads sales operation from scratch, and the stakes couldn't be higher. CPG brands in Canada are hungry for a trusted partner who can translate Instacart's unique commerce data and advertising solutions into real business growth. We're hiring a Sales Executive to own a portfolio of some of the largest CPG advertisers in Canada and turn those relationships into long-term, high-value partnerships. This role sits at the intersection of digital advertising, retail media, and CPG strategy - and the person who fills it will have a direct line of sight to how Canadian brands invest and grow on Instacart.
What you'll cook up in your first year

• A thriving book of business of 10-15 CPG accounts - with strong retention, growing investment, and partners who consistently renew and expand because they see measurable results from Instacart's advertising solutions.
• New advertiser relationships activated across previously non-engaged Canadian CPG brands, expanding Instacart's Canadian ads footprint and creating a pipeline of incremental revenue.
• Trusted executive-level relationships within your client portfolio - where you're seen not just as a vendor, but as a strategic advisor on how to win on Instacart and in Canadian digital commerce.
• A repeatable consultative sales motion - grounded in data, tailored storytelling, and compelling case studies - that demonstrates Instacart's platform value in terms that CPG partners actually care about.
• A seamless partner experience in collaboration with Account Management and cross-functional teams, where handoffs are tight, client needs are proactively surfaced, and no opportunity falls through the cracks.

The secret ingredients we're looking for

We're looking for a commercially driven, intellectually curious sales professional who gets genuinely excited about the intersection of CPG, data, and digital advertising - someone who builds trust quickly, digs into the numbers, and knows how to translate insights into a compelling pitch.

Must-have pantry staples (Minimum Qualifications)

• 3-5+ years of experience in a sales environment, including 2-3+ years in digital advertising or CPG sales
• Proven track record managing client relationships and partnering to drive measurable, attributable growth
• Comfort analyzing and speaking to CPG and advertising insights, KPIs, and business performance metrics
• Ability to work independently, manage multiple priorities, and take initiative in a fast-paced, ambiguous environment
• Excellent written, verbal, and presentation skills - you can build a story with data and deliver it compellingly
• Strong client service orientation - fast follow-ups, a sense of ownership, and accountability for outcomes
• Familiarity with standard sales tools (Microsoft Office / Excel, Google Drive, Salesforce) and experience working with large data sets to extract business insights (SQL, Tableau a plus)

Optional garnishes (Preferred Qualifications)

• Deep fluency in the Canadian CPG landscape through direct sales experience or comparable exposure to how CPG brands plan and buy media
• Experience selling at a retail media company, with a track record of hitting quota while building lasting client relationships
• Demonstrated history of consistent quota attainment alongside strong client satisfaction - you close and you keep
• Familiarity with AI tools and an openness to integrating them into how you work and sell

#LI-Remote

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.

Offers may vary based on many factors, such as candidate experience and skills required for the role. This role also includes a Sales Incentive Plan. The cash variable incentive target is based on individual sales performance. Payout terms will be based on the Sales incentive Plan for this role. OTE range for this role is listed below and is based on salary and fixed paymix for the role. Sales incentive pay is contingent on performance and paid in accordance with the terms of the applicable Sales Incentive Plan.

Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For Canadian based candidates, the base pay ranges for a successful candidate are listed below.

CAN

$113,000-$119,000 CAD

OTE Range

$225,000-$237,500 CAD