Sales Engineer

Canyon AeroConnect

$70K — $95K *
Aerospace & Defense
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in engineering, technical discipline, business, or related field preferred.
  • 3-5 years in engineering, technical sales, or customer support roles preferred.
  • Experience in customer-facing technical environments preferred.
  • Technical degree or equivalent experience with a commercial aptitude considered.
  • Interest in commercial leadership and business unit development preferred.

Responsibilities

  • Serve as the primary technical contact for assigned customers and aircraft platforms.
  • Build strong relationships with customers and technical teams.
  • Lead onboarding, installation, and operational support for Canyon products.
  • Troubleshoot technical issues in collaboration with internal engineering teams.
  • Conduct training sessions for customers on product usage and operational integration.
  • Identify customer needs and translate them into actionable business requirements.
  • Support business development initiatives and contribute to customer account growth.

Benefits

  • Opportunity for professional growth into leadership roles.
  • Engagement in a dynamic, customer-facing technical environment.
  • Involvement in business development and strategy alignment activities.
  • Flexible work environments with some travel opportunities.
  • Access to training and development resources.
Full Job Description
This position must meet Export Control compliance requirements, therefore a "US Person" as defined by 22 C.F.R. a7 120.15 is required. "US Person" includes US Citizen, lawful permanent resident, refugee, or asylee. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Role purpose (position scope):

Reporting to the International Sales Manager and aligned to a specific Business Unit, the Sales Engineer is a customer-facing technical and commercial role responsible for supporting customer applications, product implementation, technical training, and Business Unit growth initiatives. The Sales Engineer serves as a primary technical interface between customers and Canyon's internal teams, helping customers successfully integrate, operate, and maintain Canyon products while identifying opportunities to improve customer capability, operational performance, and long-term business growth.

The Sales Engineer plays a critical role in understanding customer operations, identifying met and unmet customer needs, and translating customer feedback into actionable product improvement opportunities, business cases, and operational requirements. This role works closely with Business Unit leadership, engineering, operations, and customer service teams to support customer-driven solutions, troubleshoot installation and operational issues, and improve the overall customer experience throughout the product lifecycle.

The Sales Engineer is expected to build strong customer relationships through technical expertise, responsiveness, training leadership, and operational support. This role also supports customer growth initiatives, opportunity development, and account management activities aligned to Business Unit objectives. The ideal candidate demonstrates strong technical aptitude, customer engagement capability, business awareness, and long-term leadership potential with the ability to grow into broader commercial and Business Unit leadership responsibilities over time.

Key Responsibilities:

Customer Support
  • Serve as a primary technical point of contact for assigned customers, aircraft platforms, and Business Unit activities
  • Build strong working relationships with customers, operators, maintenance personnel, and technical teams
  • Support customer onboarding, installation activities, troubleshooting, and operational integration of Canyon products
  • Troubleshoot aircraft, avionics, installation, and operational issues in collaboration with customers and internal engineering teams
  • Lead end-user product and operational training activities for customers, operators, maintenance personnel, and technical teams
  • Develop customer familiarity, operational proficiency, and long-term product adoption for Canyon systems and products
  • Drive customer satisfaction through responsive technical support, proactive communication, and effective issue resolution
  • Capture and communicate customer feedback, operational pain points, and emerging market requirements to Business Unit and engineering teams
  • Identify unmet customer needs and help develop actionable product improvement opportunities, technical requirements, and business cases
  • Coordinate with engineering, operations, customer service, and Business Unit leadership to support execution of customer-driven solutions
  • Support customer compliance, technical documentation, and operational support requirements as needed
  • Support development and continuous improvement of customer training materials, procedures, and operational documentation
  • Coordinate cross-functional activities to support customer commitments, product implementation, troubleshooting, and issue resolution


Business Development
  • Support Business Unit growth initiatives through opportunity identification, proposal support, pricing input, customer relationship development, and account support activities
  • Develop and maintain strong customer relationships within assigned accounts and markets
  • Support assigned customer accounts and contribute to account growth, opportunity expansion, and long-term customer development activities
  • Participate in customer meetings, trade shows, demonstrations, and industry events to strengthen relationships and identify new business opportunities
  • Support achievement of Business Unit bookings, growth objectives, and strategic priorities
  • Translate customer operational needs into actionable technical and business requirements that support future product development and commercial growth
  • Work closely with Business Unit Managers, Sales Managers, engineering, operations, and customer service teams to support Business Unit objectives and customer success
  • Drive clear communication of customer requirements across engineering, operations, customer service, and Business Unit teams
  • Support product roadmap discussions and new product development initiatives through direct customer and operational insight


Core Competencies
  • Strong technical aptitude with the ability to understand aircraft systems, avionics, customer applications, and operational environments
  • Strong troubleshooting and problem-solving capability in customer-facing technical environments
  • Ability to translate customer operational needs into actionable technical and business requirements
  • Strong customer engagement, relationship-building, and communication skills
  • Strong analytical, verbal, written, and interpersonal communication skills across technical and non-technical audiences
  • Ability to balance technical, operational, and commercial considerations in support of Business Unit objectives
  • Strong organizational and prioritization skills with the ability to manage multiple customer activities and projects simultaneously
  • Commercial awareness and interest in business development, account management, and customer growth activities
  • Ability to navigate ambiguity and dynamic customer requirements in fast-paced operational environments
  • Strong presentation and training skills with the ability to effectively instruct end users and operators
  • Proficient with Microsoft Office, ERP systems, CRM systems, and technical documentation
  • Ethical, professional, customer-focused mindset with strong leadership potential and growth orientation


Key Measures and Milestones:
  • Customer satisfaction and responsiveness performance
  • Successful completion of customer onboarding, installation, and training activities
  • Drive bookings and growth objectives
  • Identify and convert new business opportunities
  • Effectiveness in supporting resolution of customer technical and operational issues


Direct Reports:
  • None


Education and Experience:
  • Bachelor's degree in engineering, technical discipline, business, or related field preferred
  • Technical degree strongly preferred, but equivalent technical experience and demonstrated commercial aptitude will be considered for the right candidate
  • 3-5 years of experience in engineering, applications engineering, technical sales, customer support, or aerospace-related roles preferred
  • Experience working directly with customers in technical or operational environments preferred
  • Interest in customer-facing commercial leadership and long-term Business Unit development preferred
  • Experience in aerospace, defense, manufacturing, or technical product environments preferred


Physical Demands:
  • Light physical effort in sedentary to light work; may involve lifting/carrying objects up to 10 lbs.
  • Extended periods at a keyboard or workstation.
  • Ability to travel domestically and internationally up to 35-50% as required for customer visits, installations, trade shows, training, and business support activities


Work Environment:
  • Primarily office-based with some time at customer sites, trade shows, and industry events.


This job description is not intended to be all inclusive of every job function, duty and responsibility. Duties may increase, decrease and/or change as deemed necessary to support the department operations.

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