Sales Enablement Specialist

SOCi

$70K — $95K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 1+ years as a sales development rep (SDR) or business development rep (BDR)
  • 1-3 years in a sales enablement, team lead, or sales manager role
  • Experience in training content development for sales teams
  • Strong strategic planning and execution skills
  • Excellent writing and communication skills
  • Highly organized with multitasking ability
  • Collaborative mindset with a proactive approach

Responsibilities

  • Support the development of enablement content like training courses and playbooks
  • Facilitate live and virtual training sessions
  • Maintain and organize the content library in CRM and LMS
  • Translate product updates into sellable materials
  • Assist with logistics for onboarding and training
  • Gather field feedback for content improvement
  • Track and report on enablement program metrics

Benefits

  • Comprehensive health, dental, and vision insurance
  • Wellness incentives
  • 401(k) with employer match
  • Flexible paid time off and quarterly wellness days
  • Employee engagement programs
  • Flexible work environment with remote options
Full Job Description
SOCi, the leader in AI-powered marketing solutions for multi-location businesses, is currently looking for an experienced Sales Enablement Specialist to join a high-impact enablement function supporting our sales teams, with a focus on our sales development (SDR) teams. This is an execution-focused role for someone who is eager to learn, build, and make a direct impact on how our SDR teams perform.

You will support the development and delivery of training programs, help maintain our content library, and assist in bringing enablement initiatives to life across the sales organization. You will work closely with the Head of Enablement and cross-functional partners in Sales, Product Marketing, and Product.

SOCi expects to pay a base salary in the range of $70,000 - $95,000 CAD base plus bonuses. Within the range, individual pay is determined by factors such as job-related skills, experience, and relevant education or training.

How You'll Make an Impact
  • Support the design and development of enablement content including training courses, job aids, playbooks, and certifications
  • Assist in facilitation and coordination of live and virtual training sessions
  • Help maintain and organize the content library across our CRM and LMS, keeping materials current and easy to find
  • Contribute to product enablement by translating product updates into sales-ready materials in partnership with PMM
  • Assist with program logistics for onboarding, certifications, and the annual training calendar
  • Collect and organize field feedback to support continuous improvement of content and programs
  • Track and report on enablement activity, completion rates, and program engagement
  • This role is primarily focused on SDR training and development.

What You'll Need to be Successful
  • Hybrid Opportunity: This role is fully remote until our Vancouver, BC and Toronto, ON offices are established. Once the office is in place, it will transition to a hybrid model, with a 50/50 split between remote and in-office work.
  • Must Have:
    • At least 1 year of experience as a sales development rep (SDR) or business development rep (BDR)
    • 1 to 3 years of experience as a team lead, sales manager, or in a sales enablement role
    • Exposure to training and content development for a sales audience (including as a team lead or manager)
    • Strategic thinker that can take broad visions and concepts and develop structured plans, actions and measurable metrics and then execute those plans
    • Strong writing and communication skills with an eye for clarity and accuracy
    • Organized, detail-oriented, and comfortable managing multiple tasks at once
    • A collaborative working style with a willingness to roll up your sleeves
    • Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned
  • Desired Skills (but not required):
    • Experience with content management, LMS and/or sales readiness platforms

This position will remain open with applications due 30 days from the time of this posting. This position is being hired on an urgent basis. The application window may close before that time if SOCi receives a sufficient number of applications to select a candidate prior to that date.

What SOCi Provides to You
  • Comprehensive Benefits Package (full-time permanent, non-contract roles only)
    • Health insurance plans, dental, and vision
    • Wellness incentives
    • 401(k) plan with employer match
  • Flexible Work Environment (full-time, non-contract roles only)
    • Flexible paid time off
    • Quarterly wellness days
    • Paid holidays
    • Unique employee engagement programs
  • Empowering Career Growth and Success

#LI-Remote

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