Sales Effectiveness Advisor (Bilingual)

Farm Credit Canada

$107K — $145K *
Finance & Insurance
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Degree in agriculture, business, commerce or a related discipline
  • 8+ years of experience in agricultural finance, lending, sales or business development
  • 2+ years in coaching or enabling sales effectiveness
  • Strong communication and presentation skills
  • Ability to influence without direct authority
  • Understanding of lending processes and customer journey
  • Bilingual proficiency in English and French

Responsibilities

  • Coach leaders on sales routines and employee development
  • Identify coaching opportunities and performance barriers
  • Develop practical tools and solutions from corporate strategies
  • Create coaching resources and presentation materials
  • Facilitate workshops and skill-building sessions
  • Promote best practices nationally while addressing regional needs
  • Collaborate with stakeholders to enhance client experience

Benefits

  • Permanent position
  • Bilingual work environment (English and French)
  • Performance-based incentives
  • Opportunity to impact client and employee outcomes
  • Engagement in professional development initiatives
  • Work with seasoned leaders and teams
Full Job Description
Closing Date (MM/DD/YYYY):
08/18/2026

Worker Type:
Permanent

Language(s) Required:
Bilingual (English and French)

Term Duration (in months):

Salary Range (plus eligible to receive a performance based incentive, applicable to position) :
$107,780 - $145,820

~

How you'll make an impact

Leverage your business experience, coaching ability and relationship-building skills to strengthen sales execution, front-line productivity and client outcomes across FCC.

As a Sales Effectiveness Advisor, you'll partner with leaders and internal teams to strengthen front-line execution, build coaching capability and support consistent sales routines across the country. You'll identify challenges impacting employees and clients, create practical tools and presentation materials, facilitate workshops and help turn successful market practices into scalable approaches that drive portfolio growth, client experience and employee effectiveness. Your strong analytical skills, proven leadership experience and relationship-building abilities will enable you to influence leaders, remove barriers and support strong client outcomes.

If you're a credible coach, confident communicator, and collaborative problem solver who thrives in ambiguity and is motivated by helping others succeed, this might be the role for you.

What you'll do
  • Coach leaders on sales routines, observations, employee development and practical ways to strengthen front-line execution
  • Work with leaders to identify coaching opportunities, performance barriers and front-line challenges impacting employees and clients
  • Partner with Sales Enablement and other corporate teams to turn strategy, processes and initiatives into practical tools and field-ready solutions
  • Create presentation decks, coaching resources, meeting content and workshop materials that support leader and employee capability
  • Deliver presentations, workshops and practical skill-building sessions for leaders and front-line teams
  • Share and promote best practices nationally to support consistency while balancing regional needs
  • Collaborate with leaders, operations teams and product and service partners to remove barriers and improve the client experience


What you'll bring to the team

Required qualifications:
  • A degree in agriculture, business, commerce or a related discipline
  • Minimum eight years of related experience in agricultural finance, lending, sales or business development
  • Minimum two years of experience in coaching, influencing or enabling sales effectiveness and front-line capability development (or an equivalent combination of education and experience)
  • Strong communication, facilitation and presentation skills, including the ability to create clear PowerPoint decks and supporting materials
  • Strong organizational awareness, credibility and relationship-building skills, with the ability to partner across teams and influence without direct authority
  • Sound understanding of lending processes, relationship management and the customer and employee journey
  • Proficiency in both official languages (English and French)


Preferred qualifications:
  • Formal leadership experience or demonstrated success developing others
  • Experience collaborating across corporate and field teams to improve consistency and execution
  • A strong passion for agriculture and coaching and developing others


Not sure you meet every requirement? We encourage you to apply anyway.

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