About The Role

Role Details
Reports to: Head of Sales
Location: Scottsdale, AZ HQ
Schedule: Full-time, on-site

WHAT SUCCESS LOOKS LIKE

Within the first 3-6 months, success looks like:

- A prioritized account map is live: top-tier green grass doors, target resorts, and management groups ranked by revenue potential, with a clear plan and call cadence for each. - Sell-in for the next seasonal line is locked at your target accounts. Line reviews completed, orders booked, and ship windows confirmed in partnership with planning.

- Tour event operations have been assessed firsthand. Logistics, assortment, and sell-through processes are understood and improvement opportunities are already in motion. - A regular rhythm of tournament and head pro programming is calendared at our top doors and tied to sell-through reporting.

- Key relationships management group contacts are established and active.

- Reps are aligned on expectations. CRM hygiene is clean, call and zone cadences are set, and pipeline accountability is in motion.

- New door strategy is live and producing results. Private clubs, daily-fee courses, resorts, and management group accounts are being prospected with a clear and repeatable playbook. - Pre-book and at-once selling strategies are being coached consistently and showing up in sell-through performance.

- The Green Grass sales budget and seasonal forecast are tracked, accurate, and delivered to leadership on a predictable schedule.

- Leadership can ask where the Green Grass business stands at any moment and get a clear, confident answer without prep.

- At least one new strategic partnership, management group, resort chain, or regional PGA section is signed and generating revenue.

WHAT YOU'LL BE RESPONSIBLE FOR

Green Grass

- Lead, coach, and develop a team of outside field reps and inside sales reps across the on-course channel.

- Set performance expectations; conduct regular one-on-ones, ride-alongs, and performance check-ins.

- Manage territory assignments, call cycle cadences, and account coverage strategies. - Execute new door strategy. Prospecting private clubs, daily-fee courses, resorts, and management group accounts.

- Build relationships with golf management group contacts, merchandise buyers, and Head Golf Professionals.

- Coach reps on pre-book and at-once selling strategies to maximize sell-through and minimize markdowns.

- Manage and track the Green Grass sales budget, seasonal forecasts, and selling expense budget. - Analyze sell-through data and open-to-buy trends; deliver regular business updates to leadership. - Monitor CRM pipeline health; hold reps accountable for activity volume and forecasting accuracy. - Bring the voice of the green grass customer back to product, planning, and ops. What's - working, what's missing, and where the next swing should be.

PGA TOUR

- Oversee all commercial and logistical elements of Tour event presence: product assortment, delivery, on-site setup, and sell-through.

- Support seasonal assortment planning for Tour events in partnership with Merchandising and Design.

- Manage and track the Tour channel budget; maintain event-level volume forecasts and growth goals.

- Provide post-event sell-through analysis and assortment feedback to improve future event product decisions.

- Identify opportunities for Tour-exclusive and limited-edition product that elevates the brand at Tour events.

WHAT YOU BRING

- 7+ years of B2B sales experience in premium apparel, footwear, or golf - with at least 3 years in a Director, Key Account, or Sales Manager seat where you owned the number, not just supported it. - Deep knowledge of golf and the green grass industry. You know the difference between a head pro and a buyer, you have walked a PGA Show floor, and you can name the management groups that actually move volume.

- Proven ability to coach both outside (field) and inside sales representatives.

- Experience managing sales budgets, forecasts, and multi-channel business projections. - Strong understanding of the golf on-course channel.

- Experience supporting event-based business, including logistics and on-site execution. - Excellent communication and presentation skills with a professional presence in the field and Tour event settings.

- Genuine connection to golf. You play, you watch, you get the culture, and you understand why bold style on a Sunday tee box matters.

- Familiarity with PGA Tour event operations or Tour-level retail environments is a plus. - Established relationships with PGA Professionals, golf management groups, or Tour event personnel preferred.

- Valid driver's license; ability to travel up to 40%.

BONUS POINTS

- You've worked in golf apparel or specialty retail. You know how pro shops buy, how they merchandise, and what makes a brand earn floor space over a competitor.

- You've managed both a field sales team and an event-based business at the same time. You understand that the skills required to run a Tour event and coach a rep through a pre-book conversation are very different, and you're equally sharp at both.

- You have existing relationships with PGA Professionals, golf management groups, or Tour event personnel.

- You've personally built a sales territory from the ground up. Prospected new doors, developed the pitch, closed the account, and then handed it to a rep you trained to own it.

- You've been inside a CRM overhaul or built a sales reporting cadence that leadership actually used to make decisions. You know what good pipeline hygiene looks like and how to hold a team to it. - You golf. You've stood in a pro shop, you've worn the gear, and you understand why a golfer picks up a Bad Birdie polo and doesn't put it back down. That instinct shows up in how you sell. - PGA PGM certification, prior head pro/assistant pro experience, or an existing roster of relationships in green grass.

- Experience selling into resort/management groups (Troon, Invited, TPC, Pinehurst, etc.).

WHAT WE OFFER

- Competitive compensation commensurate with experience

- Generous PTO and sick time

- 10 recognized holidays

- Medical, dental, and vision insurance, plus HSA and 401(k) with company match - Heavily discounted Bad Birdie apparel

LOCATION & REMOTE POLICY

This role is based in our Scottsdale, AZ office - full-time, on-site.

#LI-Onsite