Sales Director

Five Star Parks and Attractions

$70K — $95K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • College degree preferred or 3-5 years of related sales experience in hospitality or service industry.
  • Required knowledge of social media platforms like LinkedIn and Instagram to drive sales.
  • Positive and team-oriented attitude essential.
  • Availability to work weekends as needed based on business demands.
  • Proficiency in Microsoft Office and CRM software necessary.
  • Strong organizational and time management skills required.
  • Valid driver's license is mandatory.

Responsibilities

  • Develop and maintain relationships with new and existing customers for event bookings.
  • Market the property actively through participation in public events and on social media.
  • Maximize event revenues by selling groups of 10 or more and optimizing resource utilization.
  • Collaborate with General Manager and Operations team on event scheduling and menu design.
  • Create and implement a sales and marketing plan to achieve revenue goals.
  • Build and mentor a high-performing sales team aligned with company culture.
  • Act as an ambassador for the property within the community to boost visibility.

Benefits

  • Opportunities for professional growth and development.
  • Engagement in community events to enhance visibility and networking.
  • Chance to influence the sales approach and marketing strategy.
  • Supportive team environment that emphasizes leadership and mentorship.
  • Flexibility in working hours to accommodate event schedules.
Full Job Description
Job Summary:
• Develop segments and solicit new customer relationships while maintaining existing relationships
• External markets may encompass corporate events/meetings/trainings, birthdays, and personal milestone events; (other may include holiday parties, school athletic banquets, and fundraisers.)
• The Sales Manager will be an ambassador for the property, fostering relationships with individuals & corporations who book events to maintain repeatable and predictable business while prospecting for new events.
• The role extends eternally from the park to trade shows and other public events, which heighten awareness within the community and is also responsible for marketing of the park and being a positive role model in both social media formats and public forums by being active and showing consistent participation in all public facing opportunities
• Maximize event revenues to meet and exceed sales goals and budgets through the sale of groups of 10 guests or more and increase yield through effective negotiation of tournament product and tee time utilization.
• This position works closely with the General Manager and Operations team when designing menus event scheduling for upcoming events.
• S/he is responsible for generating a definitive sales and marketing plan to achieve departmental revenue goals which meet and exceed sales goals and budgets
• Must be able to build a team of people using teaching, coaching, and mentoring strategies that align with the Five Star Brand and methodology of sales leadership and culture

Minimum Qualifications and Skill Requirements
• College degree preferred or 3-5 years of related experience in sales preferably in restaurant/hospitality/service industry, or equivalent combination of education and experience
• Knowledge of how to use social media to drive sales is required: Including Linkedin, TikTok, Facebook, Instagram, Pintrest etc.
• Must have a positive, engaging, and team-oriented view on the workplace.
• Must be willing to work weekends if business dictates a need or opportunity.
• Proficient in computer software including Microsoft Word, Excel and CRM
• Solid time management, organization and prioritization skills; ability to work with little or no direct supervision
• Excellent customer service orientation and focus on customer satisfaction required
• Strong leadership and people skills, plus the ability to build and foster a team environment desired
• Valid driver's license required

Physical Requirements and Working Conditions

The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the employee may be required to stand for long periods of time, to walk, talk, read, write, climb, balance, reach, stoop, kneel, crouch or crawl. May be required to lift or move objects up to 20 pounds.

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