Sales Director

Scotch

$100K — $150K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Proven sales experience in SMB technology or beverage alcohol industry
  • Confidence in communicating with small business owners
  • Self-starter mentality with a history of exceeding sales targets
  • Comfortable in an autonomous and performance-driven environment
  • Enthusiasm for technology and modern sales tools
  • Experience in retail liquor or broader BevAlc sector
  • Must reside in Massachusetts

Responsibilities

  • Sell the Scotch POS and operating system to liquor store owners
  • Manage both inbound and outbound sales activities, visiting stores five days a week
  • Act as a trusted technology expert, demonstrating how Scotch enhances operations and profitability
  • Collaborate with onboarding and support teams post-sale to ensure successful transitions
  • Engage actively in the sales process from initial contact to deal close.

Benefits

  • Competitive equity package
  • Comprehensive medical, dental, and vision coverage with 75% premium covered
  • Company-sponsored 401(k) plan
  • Unlimited flexible PTO policy encouraging work-life balance
Full Job Description
Position Overview

Scotch is seeking a Sales Director to help liquor stores across the country modernize their operations. You'll be selling a full operating system - hardware, software, payment processing, and e-commerce - to small business owners who are ready to leave outdated technology behind. This is a high-activity, high-reward role at a fast-moving company with real upside.

Key Responsibilities
  • Sell the Scotch POS and operating system to liquor store owners
  • Own a mix of inbound and outbound activity, calling on stores five days a week
  • Serve as the trusted technology expert for your buyers - small business owners - helping them understand how Scotch saves time and grows profit
  • Collaborate with the onboarding and support team post-close to ensure smooth merchant transitions, stepping in as needed on your own deals

Qualifications & Skills
  • Proven sales experience in SMB technology or the beverage alcohol industry
  • Confidence selling to and communicating with small business owners
  • Self-starter mentality with a track record of hitting and exceeding targets
  • Comfort in an autonomous, performance-driven environment
  • Genuine enthusiasm for technology and modern sales enablement tools
  • Experience working in the retail liquor or broader BevAlc space
  • Must be located in Massachusetts

Nice to Haves
  • Existing relationships in the retail liquor or broader BevAlc space
  • Experience selling hardware + software bundles or multi-product platforms
  • Familiarity with POS, payments, or e-commerce solutions

Compensation & Benefits
  • $150,000 OTE ($100k base + $50k uncapped commission)
  • Competitive equity package
  • Comprehensive medical, dental, and vision coverage - 75% premium covered for employees
  • Company-sponsored 401(k)
  • Unlimited flexible PTO - we actively encourage you to use it

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