LiveRamp

Sales Director, Retail & CPG

LiveRamp$117K — $160K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of enterprise B2B sales experience, ideally in adtech, martech, or data platforms.
  • Proven success in surpassing revenue targets in complex, multi-stakeholder environments.
  • Experience engaging with enterprise marketing organizations or agencies.
  • Strong grasp of the digital media landscape, including activation and measurement.
  • Ability to manage complex sales cycles including RFPs and negotiations.
  • Proficient in translating technical offerings into measurable business value.
  • Executive presence to engage senior decision-makers.

Responsibilities

  • Consistently exceed revenue targets across a defined set of enterprise accounts.
  • Build and sustain pipeline through brand and agency opportunities.
  • Develop strategic account plans aligned with full-funnel marketing goals.
  • Lead consultative sales processes involving diverse marketing stakeholders.
  • Engage key senior stakeholders across brands and agencies.
  • Position solutions in the context of media effectiveness and audience strategies.
  • Partner with internal teams to deliver customized solutions across key use cases.

Benefits

  • Collaborative and talented team environment.
  • Engaging in fun events and social activities.
  • Flexible paid time off and remote work options.
  • Comprehensive benefits including health plans and employee assistance.
  • 401K matching program and stock purchase plan.
  • Support for remote productivity with office equipment and resources.
Full Job Description
The Sales Director, Brands is responsible for driving new business and expanding strategic relationships across enterprise brands and their agency partners. This role focuses on selling the full LiveRamp portfolio, including identity, data collaboration, activation, and measurement solutions, to support full-funnel, media-driven outcomes.

This is a highly strategic, client-facing role at the intersection of marketing, media, data, and technology. The ideal candidate brings experience selling into enterprise marketing organizations and agencies, with a strong understanding of how brands leverage first-party data across activation, insights, and measurement to drive performance.

Success in this role requires the ability to navigate complex ecosystems, including brands, agencies, and retail media networks, and position LiveRamp as a critical enabler of connected, outcome-based marketing strategies.

You will:
  • Consistently exceed quarterly and annual revenue targets across a defined set of enterprise accounts
  • Build and maintain a strong pipeline across both brand-direct and agency-driven opportunities
  • Develop and execute strategic account plans that align to clients' full-funnel marketing and media objectives
  • Lead complex, consultative sales cycles spanning marketing, media, data, and analytics stakeholders
  • Engage senior stakeholders across brands and agencies (CMO, Chief Media Officer, CDO, CIO, VP-level)
  • Position LiveRamp solutions in the context of media performance, audience strategy, and measurement outcomes
  • Partner cross-functionally to deliver tailored solutions across identity, activation, and measurement use cases
  • Drive awareness and demand through industry events (e.g., Cannes, Shoptalk, NRF), networking, and partnerships
  • Navigate multi-party deal cycles, including coordination across brands, agencies, and platform partners
  • Manage forecasting, pipeline hygiene, and account planning with a high degree of accuracy
  • Ensure long-term client success, expansion, and retention

About you:
  • 5+ years of enterprise B2B sales experience, preferably in adtech, martech, or data platforms
  • Proven track record of exceeding revenue targets in complex, multi-stakeholder sales environments
  • Experience selling into enterprise marketing organizations and/or agencies
  • Strong understanding of the digital media ecosystem, including activation, audience strategy, and measurement
  • Experience selling solutions tied to marketing performance, media outcomes, or data-driven decisioning
  • Demonstrated ability to navigate and close deals involving brands, agencies, and platform partners
  • Strong consultative selling skills with the ability to translate technical capabilities into business outcomes
  • Experience managing complex deal cycles, including RFPs, MSAs, and commercial negotiations
  • Executive presence with the ability to engage and influence senior stakeholders

Nice to have:
  • Experience working with or selling into retail media networks, DSPs, or walled gardens
  • Familiarity with identity resolution, clean rooms, or cross-channel measurement solutions
  • Experience supporting full-funnel media strategies (brand + performance + commerce)
  • Background working with holding companies or major agency networks
  • Experience within Retail & CPG

This is a hybrid, 2 days a week in-office position in San Francisco or New York City.

The approximate annual base compensation range is $117,500 to $160,000. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, geography, as well as internal equity among our team.

Benefits:
  • People: Work with talented, collaborative, and friendly people who love what they do.
  • Fun: We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.
  • Work/Life Harmony: Flexible paid time off, paid holidays, options for working from home, and paid parental leave.
  • Comprehensive Benefits Package: LiveRamp offers a comprehensive benefits package designed to help you be your best self in your personal and professional lives. Our benefits package offers medical, dental, vision, life and disability, an employee assistance program, voluntary benefits as well as perks programs for your healthy lifestyle, career growth and more.
  • Savings: Our 401K matching plan-1:1 match up to 6% of salary-helps you plan ahead. Also Employee Stock Purchase Plan - 15% discount off purchase price of LiveRamp stock (U.S. LiveRampers)
  • RampRemote: A comprehensive office equipment and ergonomics program-we provide you with equipment and tools to be your most productive self, no matter where you're located

About LiveRamp

LiveRamp is a data connectivity platform that enables the safe and effective use of data. LiveRamp connects data owners and providers with the people-based marketing platforms that need that data for targeting and measurement. LiveRamp is the largest onboarding company in the world, and its technology serves as the bridge between offline customer data and online advertising.
Learn more about LiveRamp
Size
1,400 employees
Market Cap
$1.5 billion
Industry
Net Income
-$61.5 million
Founded
1969
5 Year Trend
+24.8%
Revenue
$429.5 million
NASDAQ

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