Sales Development Engineer

Engineering Specialists

$70K — $95K *
Manufacturing & Automotive
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in engineering, industrial technology, business, or related field preferred.
  • Minimum of 3 years in industrial automation, custom machinery, systems integration, or robotics.
  • Proven track record in new customer development and relationship building.
  • Excellent communication, presentation, and listening skills.
  • Strong technical aptitude in motion control, robotics, pneumatics, vision systems, PLCs, machine design, or manufacturing processes.
  • Ability to consistently meet and exceed sales quotas.

Responsibilities

  • Develop and implement a sales and business development plan for new customer engagement.
  • Build and maintain trust-based relationships with engineering and operations leaders.
  • Conduct proactive outreach through site visits, networking, and industry events.
  • Identify automation opportunities by understanding customer processes and challenges.
  • Transform customer needs into actionable concepts with the engineering team.
  • Guide customers through the sales process from initial concept to proposal delivery.
  • Lead complex negotiations to achieve favorable outcomes.
  • Collaborate with the applications team to present clear and compelling proposals and technical solutions.
  • Initiate and execute tailored account strategies to attract new customers.
  • Encourage ongoing engagement with customers to showcase the company’s capabilities.

Benefits

  • Opportunity to work in a hybrid role with flexibility.
  • Extensive travel across a national territory.
  • Base salary plus commission structure incentivizing performance.
  • Engagement with leading industry technologies and practices.
  • Collaboration with a diverse team of engineering and operations professionals.
Full Job Description
This is a Wisconsin-based position (hybrid), with a national territory. It is base salary plus commissions-based position with extensive travel.

Your day-to-day job duties will include:
  • Develop and implement a sales and business development plan to identify, target, and engage new customers.
  • Build and maintain strong, trust-based relationships with engineering and operation leaders and executives.
  • Reach out proactively via site visits, networking, industry events, referrals, and outbound prospecting.
  • Understand customer processes, production challenges, and project drivers to uncover automation opportunities.
  • Translate customer needs into actionable concepts in collaboration with our engineering team.
  • Guide customers through sales process, from early concept and scoping through proposal delivery and negotiation.
  • Lead complex negotiations.
  • Collaborate with applications team to present automation concepts , machine layouts, technical solutions, and proposals in a clear and compelling manner.
  • Prospect and develop relationships with new customers using a consultative sales approach.
  • Define, initiate, and execute account strategies.
  • Closely collaborate with engineering, estimators, and project management to create accurate and competitive proposals.
  • Promote ongoing engagement/communication with customers to promote company's capabilities.


Our ideal candidate will...

Be proactive and highly motivated

Have previous sales development experience

Have experience in working with multiple stakeholders in an organization, including engineers, estimators, project managers, and senior management.

Requirements

Minimum Requirements:
  • Bachelor's Degree in engineering, industrial technology, business, or related field preferred.
  • Minimum of 3 years of experience in industrial automation, custom machinery, systems integration, or robotics.
  • Demonstrated success in new customer development and relationship building.
  • Excellent communication, presentation, and listening skills.
  • Strong technical aptitude- ability to discuss concepts related to motion control, robotics, pneumatics, vision systems, PLCs, machine design, or manufacturing processes.
  • Proven ability to meet and exceed sales quotas.
  • Working knowledge of CRM systems.
  • Proficiency in Outlook/Microsoft Office products.
  • Hold valid driver's license with ability to drive to client sites.

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