Revenue Operations CRM Lead
Phunware | Full-time | Remote, U.S. based
Why This Role Exists (and why it's scoped the way it is)
Most revenue operations job descriptions ask one person to be a systems administrator, a data analyst, an enablement leader, a project manager, and a strategist all at once. We think that is a reliable way to burn out a talented person and end up with mediocre results in every category. So we scoped this role on purpose.
This is a CRM-focused role. Your home base is HubSpot, and your mission is to help us repair and scale an instance that has only started getting real attention in the last year. Our goal is to make HubSpot the system of record for the business through a balance of making it genuinely simple to use while meeting real data requirements and governance thresholds.
You will not be doing this alone, and you will not be doing everything. You will report to and learn directly from a senior revenue operations practitioner, and you will have consultants in your corner for the heavier lifts. This is a place to go deep, build a specialty, and grow, not to spread yourself an inch thick across ten disciplines.
What You'll Actually Do
- Own day-to-day administration and health of our HubSpot instance: users, permissions, fields, objects, workflows, lifecycle stages, and the general cleanup an older org tends to need.
- Repair the accumulated cruft. Untangle what's stale and no longer serves anyone, and rebuild so the instance scales.
- Partner with sales and marketing to translate what they actually need into processes and workflows that hold up, rather than one-off requests that pile up as technical debt.
- Move us toward HubSpot as the system of record by getting data in cleanly, structured correctly, and governed sensibly.
- Integrate the tools our teams already love. If a preferred tool does the job, we would rather connect it than replace it (more on that below).
- Document what you build so the next person, including future you, is not reverse-engineering a mystery.
How We Operate
If it ends up in HubSpot, we don't care where it came from or how it got there. Have preferred tools, will integrate. We are not precious about forcing every team into the CRM UI. The market is trending toward fewer salespeople and end users clicking around directly in HubSpot anyway, and we would rather meet people where they work and pipe clean data into the system of record.
Standard functionality first. Before we buy a tool or commission custom development, we exhaust what the platform already does out of the box. Custom work and new line items are sometimes the right answer, but they are the last answer, not the first.
End users are your customers. The best solution is usually the one that solves the real business need with the smallest amount of friction for the people using the system. We care more about that than about clever engineering nobody asked for.
What We're Looking For
- A few years in B2B SaaS, ideally from a sales or marketing seat, so you have personally felt the pain of a clunky system and know what "make this easier" actually means to the people asking.
- Some hands-on CRM experience, especially supporting a marketing or sales team by building out processes and workflows. You do not need a decade of it. You do need to have done it.
- A default toward collaboration. You would rather pull the right stakeholders into a room and figure out the best solution together than disappear into a corner to tinker alone. You ask good clarifying questions and you actually enjoy the conversation.
- Comfort saying "not yet" or "here is a better way" tactfully. You get to the root of what someone is trying to solve before you say yes to the literal request.
- A good eye for process and data, and enough curiosity to read the documentation, watch the tutorial, or figure out the thing you have not seen before.
- The maturity to treat mistakes as learning, and to let bad news travel fast.
Nice to Have
- A basic CRM administrator certification. Genuinely nice to have, genuinely not required. We care more about how you work with people than how you test.
- Curiosity about analytics and reporting. A lot of this role is in service of reporting, so an interest in how data structure feeds insight will serve you well.
- Interest in enablement. We believe that CRM data is only usable if people are willing to use the CRM. Working with people to increase adoption through understanding their needs is paramount.
- Exposure to integration tooling (for example Zapier, Workato, or native connectors), since our philosophy leans on integration over replacement.
If analytics or enablement is where you eventually want to grow, we are happy to support that. The bulk of this role, at least to start, is CRM.
We are hiring for character and coachability. Technical skills can be trained. We are looking for someone who wants to go deep, take ownership of the CRM, and grow into a specialty.
The Details
- Location: Fully Remote, U.S. Based
- Compensation: $90,000-$120,000 per year
- Benefits: We currently offer medical, dental, and vision insurance, long-term disability, and additional fringe benefits and incentives to support you and your family.
- PTO: This position offers paid holidays and a flexible PTO benefit that can be used for reasons important to you.