About the Role

The Revenue Marketing Manager plays a critical role in driving go-to-market execution and revenue-generating marketing programs within the Marketing organization. This position directly influences how TripleLift brings strategic initiatives to market, including product launches, sales campaigns, account-based marketing programs, vertical strategies, and partner initiatives.

In this role, you will partner closely with Sales, Product Marketing, RevOps, Finance, Partnerships, Design, and Events teams to develop and execute measurable programs that drive account engagement, product adoption, sales activation, pipeline growth, and revenue impact. This is an exciting opportunity for someone who enjoys operating at both a strategic and tactical level-building campaign strategies, coordinating cross-functional launches, aligning stakeholders, and using data to continuously improve performance and business outcomes.

Responsibilities

• Develop and execute go-to-market programs supporting product launches, sales initiatives, partner programs, vertical campaigns, and account-based marketing strategies.
• Build campaign briefs, project plans, launch timelines, measurement frameworks, and post-campaign performance reviews.
• Partner closely with Sales to develop account activation plans, sales plays, messaging, outreach strategies, and enablement materials that drive meetings, opportunities, and pipeline progression.
• Lead and scale account-based marketing programs across strategic advertisers, agencies, DSPs, partners, and priority market segments.
• Collaborate with RevOps to establish campaign tracking, attribution, reporting, routing, and Salesforce/HubSpot requirements before launch.
• Monitor and analyze campaign performance, providing actionable insights related to pipeline generation, opportunity acceleration, account engagement, and product adoption.
• Support quarterly planning, program prioritization, and budget governance by evaluating initiatives based on strategic alignment, business impact, resource requirements, and expected return on investment.
• Coordinate cross-functional stakeholders to ensure programs are executed effectively, measured accurately, and aligned to business objectives.

Education & Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• 6-8+ years of experience in B2B marketing, revenue marketing, demand generation, account-based marketing, go-to-market strategy, or campaign management.
• Proven experience partnering closely with Sales organizations to drive account engagement, pipeline growth, and revenue outcomes.
• Strong project management and cross-functional leadership skills with the ability to manage multiple initiatives simultaneously.
• Experience with HubSpot, Salesforce, marketing attribution, campaign measurement, and revenue reporting.
• Demonstrated ability to develop campaign strategies, launch plans, sales activation programs, and performance analyses.
• Excellent communication skills, attention to detail, and a results-oriented mindset focused on measurable business impact.

Preferred Qualifications

• Experience within adtech, martech, SaaS, media, or other B2B technology environments.
• Experience supporting product launches and product marketing initiatives.
• Familiarity with ABM platforms, intent data providers, enrichment tools, and marketing automation technologies.
• Experience partnering with RevOps and Finance teams on reporting, forecasting, and investment planning.
• Experience supporting enterprise sales organizations, agency relationships, DSPs, or strategic platform partnerships.

US Jobs: The base salary range represents the low and high end of the TripleLift US salary range for this position. Actual salaries will vary depending on factors including but not limited to experience and performance. The range listed is just one component of TripleLift's total compensation package for employees. Other rewards may include bonuses, an open Paid Time Off policy, and many region-specific benefits.

Pay is based on various non-discriminatory factors including but not limited to experience, education, and skills.

Benefits Available to Eligible Employees Include the following*:

• Medical, Dental & Vision Plans
• Flexible PTO
• 401k w/ employer match

*Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans/policies/agreements, which will be made available to you after commencing employment).

Salary range transparency

$80,000-$110,000 USD