Position Overview

As the Retail Visual Experience Director, you will champion the physical distribution strategic vision within PNC's Retail Organization.

We are seeking a dynamic and visionary executive to lead the design, development, and execution of immersive, client-centric retail environments.

This role sits at the intersection of marketing design, technology, real estate (realty), security, and hospitality, serving as a key liaison across functions to bring cohesive, high-impact experiences to life.

The ideal candidate is a hands-on creative leader with strong program management expertise - someone who can seamlessly move from concept development to execution while navigating the operational realities of large, matrixed organizations. This individual will play a critical role in shaping how customers experience our physical retail spaces, ensuring each environment is both visually compelling and strategically aligned with the brand.

You must thrive in complexity, embrace adversity, and navigate a wide range of evolving challenges while keeping pace with the accelerating demands of the retail business. Success in this role is defined by the ability to lead through change - bringing clarity, resilience, and momentum - while actively engaging and carrying the strategy forward.

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

Job Description

Additional Responsibilities

• Own and execute the end-to-end branch experience strategy and multi-year design roadmap.
• Lead program management of branch design, from prototype through scaled rollout.
• Establish and enforce design standards, toolkits, and governance controls.
• Serve as the cross-functional integrator across Marketing, Tech, Realty, Hospitality, Security, and Analytics.
• Translate brand, customer insights, and business goals into cohesive physical + digital experiences.
• Optimize customer journey, traffic flow, and in-branch engagement through test-and-learn approaches.
• Embed hospitality-driven service models and ambiance into physical environments.
• Support capital planning and portfolio strategy, including board-level visioning.
• Drive continuous improvement across new builds, renovations, and evolving branch formats.

Preferred Competencies

• Creative Leadership: Hands-on design leader with the ability to move fluidly from concept to execution.
• Program Management Expertise: Strong ability to manage large, complex initiatives across multiple stakeholders.
• Retail Acumen: Deep understanding of retail environments, traffic patterns, and customer behavior.
• Hospitality Mindset: Experience integrating high-touch hospitality elements into retail or branch environments, creating elevated and personalized customer experiences.
• Cross-Functional Influence: Proven ability to partner across marketing, technology, real estate, and operations.
• Digital Integration: Experience incorporating digital and omnichannel elements into physical spaces.
• Standards & Governance: Ability to establish and enforce design standards and operational controls.
• Strategic Thinking: Understands how design drives business outcomes and customer engagement.
• Communication & Storytelling: Strong executive presence with the ability to present ideas clearly and persuasively.
• Adaptability: Thrives in fast-paced, ambiguous environments and large, matrixed organizations.

Responsibilities

• Leads the strategy development of multi-channel integrated engagement programs to drive engagement, loyalty and share of wallet growth.
• The ideal candidate will need to work with marketing, security, reality, technology, and external vendors to deliver a program view.
• Accountable to maintain the standards and build controls to ensure those standards are achieved.
• Gains alignment across markets and other lines of business to drive change.
• Performs complex, specialized and multi-phased initiatives related to Retail Physical Distribution business objectives.
• Develop strategic relationships with key leaders, major service partners, or vendors.
• Identifies and addresses staff training and development needs in order to optimize employee development and engagement.
• Ensure consistent alignment between company-wide brand and marketing strategies.
• Establishes vision and strategy and leads teams to achieve desired outcomes across multiple customer segments and/or business lines. Directs and leads multi-functional teams and removes barriers to deliver desired outcomes.
• Fosters, develops and ensures high-performing strategic relationships, third parties and/or internal business partners to achieve results.
• Manages teams' delivery of business, risk, financial and process commitments.
• Oversees the teams' use of customer analytics and insights to positively impact customer interactions and business outcomes.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

PNC also has fundamental expectations of our people managers. As a manager of talent in PNC, you will be expected to:

• Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking.
• Live the Values - Role models our values with transparency and courage.
• Enable Change - Takes action to drive change and innovation that will transform our business.
• Achieve Results - Takes personal ownership to deliver results. Empowers and trusts others in decision making.
• Develop the Best - Raises the bar with every talent decision and guides the achievement of all employees and customers.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills
Channels Marketing, Client Management, Competitive Advantages, Credit Assessment, New Business Development, Outside Sales, Results-Oriented, Solutions Selling, Strategic Planning Partnerships

Competencies
Business Acumen, Business Analytics, Business Case Justification, Business Markets, Decision Making and Critical Thinking, Effective Communications, Innovation, Managing Multiple Priorities, Retail Store Design

Work Experience
Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry-relevant experience is typically 8+ years. At least 5 years of prior management experience is typically required. Proven leadership experience with a moderate to large scope of responsibility is required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education
Bachelors

Certifications
No Required Certification(s)

Licenses
No Required License(s)

Pay Transparency

Base Salary: $123,200.00 - $274,560.00

Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.

Application Window

Generally, this opening is expected to be posted for two business days from 08/04/2026, although it may be longer with business discretion.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.