Role Description:In order to grow in-store ad revenue, Retail Media Networks need to trust, learn and understand why and how in-store retail media will drive alternative revenue streams that help brand partners launch new products and advertise at point of sale. The In-Store Marketplace technology and solution aligns with retail media standards and allows for multi channel advertising by brands. The
Retail Media Account Manager reports to the SVP of Global Retail Media and Partnerships.
Responsibilities:- Work with pre-sales responsible stakeholders to manage transition from retail media pre-sales to post-sale relationship
- Operationalize the processes and functions of the retail media network relationship by collaborating with internal project manager, finance, marketing and AdOps
- Collaborate with internal stakeholders to apply the Retail Media Network playbook to drive maximum ad revenue sourced from the Retail Media Network sellers
- Manage playbook progress across all Retail Media Networks by modifying, adapting and tracking needs of each particular retailer or vertical
- Build relationships with the key stakeholders within the RMN. Expanding key relationships across the RMN and vertically in the organization
- Lead monthly QBR with each assigned retail media networks to review revenue performance, wins and areas for improvement
- Identify any barriers or challenges that could limit the capability for RMN's to monetize the full value of the in-store inventory e.g. DSP dependencies, knowledge transfer, product roadmap
- Feedback loop to internal stakeholders about evolving RMN in-store strategies that can help steer the ISM and Mood Media product roadmap
- Other duties as assigned
Required Skills & Qualifications:- 7-10 years of retail media experience, with a record of innovation and achievement.
- Overall understanding of the retail media ecosystem and how various platforms and technologies play a role in monetization programs.
- Creativity and perseverance to develop business over the long term, a high level of independent thought and strategy.
Preferred Skills & Qualifications:- Working knowledge of retail media operations and/or merchant to RMN relationships
- Advertising sales functions within an agency or a retail media sales organization
For further information about Mood Media, please visit www.moodmedia.com.
