Lithia Motors Inc

Retail Marketing Manager - Florida

Lithia Motors Inc$80K — $125K *
US-AnywhereRemote in Miami, FL
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2-5 years of experience in automotive marketing or multi-location retail marketing
  • Strong grasp of performance marketing and customer retention strategies
  • Proficiency in data analysis tools like Google Analytics and CRM systems
  • Demonstrated ability to influence leadership decisions
  • Experience in dealership operations is a plus

Responsibilities

  • Lead marketing strategies to boost sales and customer loyalty
  • Develop customer loyalty programs and enhance the experience across locations
  • Translate data insights into actionable marketing strategies
  • Collaborate with store leaders and OEMs to drive performance
  • Manage content and marketing campaigns effectively
  • Utilize analytics and market trends for continuous improvement
  • Ensure marketing alignment with company initiatives and stakeholder needs

Benefits

  • Medical, Dental and Vision Plans
  • Paid Holidays and 80 hours of PTO at hire
  • Short and Long-Term Disability
  • Paid Life Insurance
  • 401(k) Retirement Plan
  • Employee Stock Purchase Plan
  • Access to Lithia Learning Center
  • Vehicle Purchase Discounts
  • Wellness Programs
Full Job Description
Dealership:

Manager, Retail Marketing Operations (RMO)

We9re looking for a Manager, Retail Marketing Operations (RMO) to serve as a trusted business partner to dealership leaders across Florida, helping drive market growth, customer loyalty, and operational excellence. This role is ideal for a strategic marketing professional who thrives in a fast-paced environment, loves turning data into action, and enjoys influencing business performance across multiple locations.

Location: Florida (Tampa & Miami ideal) - Regional Travel Required

Compensation Range: $80,000-$125,000. Actual pay may vary based on skills, experience, job-related knowledge, and location. Final compensation will be determined during the interview process in accordance with applicable pay equity and transparency laws.

What You9ll Do
  • Drive performance: Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across stores
  • Build loyalty: Develop programs and campaigns that strengthen retention and enhance the customer experience
  • Leverage data: Turn insights and scorecard metrics into actionable strategies and measurable results
  • Partner with leaders: Advise Store Leaders and collaborate with OEMs, internal teams, and vendors
  • Execute campaigns: Oversee content and campaigns that drive engagement and performance
  • Optimize & adapt: Use analytics, market trends, and testing to continuously improve outcomes
  • Champion alignment: Ensure consistency with company initiatives while acting as a key resource for stakeholders


What You9ll Bring
  • Experience in automotive marketing, dealership operations, or multi-location retail marketing (2-5 years)
  • Strong understanding of performance marketing, customer lifecycle, and retention strategies
  • Ability to turn data into action (Google Analytics, CRM tools, reporting platforms)
  • Confidence working directly with leadership and influencing decisions


We offer a comprehensive benefits package designed to support you and your family, including:
  • Competitive pay
  • Medical, Dental and Vision Plans
  • Paid Holidays
  • PTO: 80 hours at time of hire
  • Short and Long-Term Disability
  • Paid Life Insurance
  • 401(k) Retirement Plan
  • Employee Stock Purchase Plan
  • Lithia Learning Center
  • Vehicle Purchase Discounts
  • Wellness Programs


For a more detailed view, visit: www.totalrewards.lithiadriveway.com.

High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

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